The consumer viewpoint : covering vital phases of manufacturing and selling…
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"The Consumer Viewpoint: covering vital phases of manufacturing and selling household devices" by Mildred Maddocks is a significant publication that explores the relationship between manufacturers of household appliances and their primary users—women. Written during the early to mid-20th century, this book focuses on consumer needs and experiences in the rapidly evolving market of household devices. It discusses the unique challenges faced by manufacturers when designing and marketing products intended for women, emphasizing
the importance of understanding consumer perspectives in this context. In "The Consumer Viewpoint," Maddocks draws upon years of research and feedback from consumers to highlight frequently overlooked factors in appliance manufacturing. The text stresses the need for manufacturers to prioritize functionality, safety, and durability in their products, detailing the specifics that consumers desire in items such as washing machines, vacuum cleaners, and irons. By analyzing consumer purchasing decisions, it becomes evident that women value solid construction, efficiency, and easy operation over flashiness or superficial features. The book serves as both a guide for manufacturers and an educative resource for consumers, advocating for a better understanding of the practical and emotional needs of women as primary users of household appliances. (This is an automatically generated summary.)
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About this eBook
| Author | Bentley, Mildred Maddocks, 1881-1955 |
|---|---|
| Title | The consumer viewpoint : covering vital phases of manufacturing and selling household devices |
| Credits |
Produced by Joshua Hutchinson, David Garcia, Charles Franks and the Online Distributed Proofreading Team. |
| Reading Level | Reading ease score: 56.7 (10th to 12th grade). Somewhat difficult to read. |
| Language | English |
| LoC Class | TX: Technology: Home economics |
| Subject | Home economics -- Equipment and supplies |
| Category | Text |
| eBook-No. | 7428 |
| ISBN (HTML) | 979-8-238-07428-3 |
| Release Date | Feb 1, 2005 |
| Last Update | Apr 7, 2014 |
| Copyright | Public domain in the USA. |
| Downloads | 512 downloads in the last 30 days. |
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