The clock that had no hands, and nineteen other essays about advertising by Kaufman
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About this eBook
| Author | Kaufman, Herbert, 1878-1947 |
|---|---|
| LoC No. | 13001403 |
| Title | The clock that had no hands, and nineteen other essays about advertising |
| Contents | The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé. |
| Credits |
Produced by Jana Srna, Alexander Bauer and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.) |
| Language | English |
| LoC Class | HF: Social sciences: Commerce |
| Subject | Advertising |
| Category | Text |
| EBook-No. | 29562 |
| Release Date | Aug 1, 2009 |
| Copyright Status | Public domain in the USA. |
| Downloads | 40 downloads in the last 30 days. |
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