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What's in

_The_

NEW YORK EVENING JOURNAL

_America's Greatest Evening Newspaper_


_A Booklet that tells what is in the New York Evening Journal and why it
has had the largest evening newspaper circulation in America for
Twenty-Nine consecutive years._


NEW YORK EVENING JOURNAL
NEW YORK U.S.A.


NEW YORK EVENING JOURNAL

_The Greatest Circulation of any Evening Newspaper in America and a
Quality Circulation at Three Cents a Copy Daily and Five Cents
Saturday._


Copyright, 1928
NEW YORK EVENING JOURNAL




FOREWORD


Thirty-three years ago the New York Evening Journal was introduced to
New York under its present ownership.

Improvements have been constant. The aim has been to give the public a
better and still better newspaper, to make the New York Evening Journal
more attractive and interesting to every member of the family.

Today, this newspaper is read by the greatest number of men and women in
all income groups. It goes into the homes of the highest earning and
largest spending classes, reaching the worthwhile families of New York
City and its suburbs.

The New York Evening Journal, through its National and International
News and Feature Services, has access to more of the very best and
highest paid experts, writers, artists and contributors in every
department of newspaper publishing than any evening newspaper in America
outside the Hearst organization.

For the past quarter of a century the New York Evening Journal has
attracted the largest readership of any evening newspaper in the United
States on the sound principle of greatest service to the greatest number
of men and women in every substantial walk of life.

Talent, the most expert and brilliant that money can attract, as
exemplified throughout the pages of this booklet, gives you the secret
of READER INTEREST and READER CONFIDENCE in the New York Evening
Journal--an overwhelming PUBLIC PREFERENCE over one hundred per cent
greater than the next largest standard size evening newspaper in New
York City.

NEW YORK EVENING JOURNAL.


[Illustration: ARTHUR BRISBANE, EDITORIAL WRITER

_New York Evening Journal_]

Mr. Brisbane writes editorials for the New York Evening Journal and has
done so for many years. His daily editorials are one of the outstanding
reasons why nearly half of all the people in Metropolitan New York, who
buy any New York evening paper, buy the New York Evening Journal every
day.




ACCURACY

THE FIRST LAW OF THE NEWS

"_Get it_ FIRST, _but first get it_ RIGHT"

THE SLOGAN OF

New York Evening Journal News Gathering Staff


All through its local news staff as well as through the International
News Service Staff the gospel of GET IT RIGHT is stressed and reiterated
twenty-four hours in the day. The man who can't get the habit of
ACCURACY can't stay in this organization though he be the most brilliant
writer living. "_Get it_ FIRST but _first_ get it RIGHT" is at once a
fearless challenge and a solemn pledge of faith.


[Illustration: WILLIAM A. CURLEY, EDITOR

_New York Evening Journal_]

One of the outstanding editors of America. Born on Manhattan Island and
for many years active in newspaper work in New York City. His experience
also includes editorial direction of newspapers in Chicago, San
Francisco, Los Angeles, Atlanta and Boston. He knows the pulse of
humanity and what pleases and interests the greatest number of
intelligent people throughout New York City and suburbs.




EDITORIAL AND REPORTORIAL EXECUTIVE STAFF


[Illustration:

ROBERT H. WILEY
_News Editor_

AMSTER SPIRO
_City Editor_

JOHNSTON D. KERKHOFF
_Assistant City Editor_

W. ALBERT WILLIAMS
_Assistant City Editor_

J.F.B. HAWTHORNE
_Financial News Editor_

THOMAS C. LEONARD
_Make-Up Editor_

N.W. STACY
_News Picture Editor_

PHILIP KATZ
_Art Editor_

CHARLES W. SANDS
_Brooklyn News Editor_

J.F. MAHER
_Radio Editor_

ARTHUR FOLEY
_Feature Editor_

BERNARD G. ARMULLER
_Manager Photo Studio_]




[Illustration]

NEWS PICTURES

WHAT THE CAMERA'S EYE SEES


One good picture is worth ten thousand words, says an old proverb. The
Evening Journal is invariably FIRST in serving its readers with
accurate, informative, illuminating and exclusive news pictures. Each
picture must pass the scrutiny of the most critical staff of experts to
be good enough for reproduction in the Evening Journal. New Yorkers know
they get better and more interesting pictures in the Evening Journal
than in any other New York newspaper.




_SPEED_

MEANS LIFE TO THE NEWS


_You may have the news beat of a century on your desk. Hold it a half
hour too long--long enough for another paper to print it_ FIRST--_and
for you it is_ YESTERDAY'S NEWS _with all the_ LIFE _ebbed out of it._

The News Policy of the NEW YORK EVENING JOURNAL can be summarized in
five sentences:

_Give all the vital news of the moment._
  _Give it cleanly._
    _Give it accurately._
      _Give it interestingly._
        _Give it succinctly._

Back of this clean-cut, vigorous policy of news presentation is the
finest reportorial and editorial talent that money can buy.

Local news printed in the New York Evening Journal is furnished by the
most adequate staff of reporters and special writers retained by any
evening newspaper in the city.

Telegraphic news is furnished by the International News Service--with
well equipped offices not only in New York but in Washington, London,
Paris, Rome, Moscow, Peking--with expert representatives all over the
world. In New York City's evening newspaper field International News
Service serves the New York Evening Journal _exclusively_.




LARGEST AND HIGHEST PAID LOCAL NEWS STAFF IN NEW YORK CITY


"Get it FIRST, but first get it RIGHT"--that is the slogan of the New
York Evening Journal's news-gathering staff. This newspaper employs the
largest staff of men and women reporters, photographers, and news
writers of any evening newspaper in America. It pays the highest
salaries and this policy attracts the most capable and brilliant talent.

[Illustration:

Richard Williams
Edward McKevitt
Vincent D'Asta
Philip Bendler
Norman Feinberg
Albert Furth
Jack Layer
A.T. Cash
La Monte Waldron
Gerald Sheedy
Harwood Lord
David Balmer
A.B. Housman
Neal Patterson
Karl Kohrs
Howard Savage
F.D. Myers
George Lait
Laffatte Gamnage
James Lanehart
Charles Dunn
William H. Brown
Edward Dixon
Vincent Connolly
David Burchman
Albert Armuller
Harry J. Dixon
W. Wiener
Elmer Archer
Edward Pickwood
Dorothy Clover
Dorothy Van Dyke
Steve Funghini
P.A. MacGregor
J.F. Tierney
Thomas Brooks
George Littlewort
H. Reed McBride
Michael Claffey
Bruce Grant
Leonard McCabe
Jack Skvarla
C.E. Molloy
Alphonse Palumbo]




INTERNATIONAL NEWS SERVICE REPORTS NEWS OF THE WORLD FOR EVENING JOURNAL
READERS


International News Service has firmly established itself as the dominant
press service in the afternoon newspaper field. Its news dispatches,
gathered from every corner of the universe, likewise are published in
newspapers throughout the civilized world. International News Service is
truly international in scope, linking the foremost nations in a
comprehensive news-gathering and news-distributing chain.

Approximately 60,000 miles of leased wire, used and controlled by
International News Service, distributes its news reports to the Evening
Journal alone in New York and to more than 500 other daily newspapers in
the United States. By cable and radio International News Service
dispatches are sent to sixteen foreign nations in both hemispheres.
Editors of the leading newspapers in Germany, Great Britain, Italy,
Spain, Japan, Norway, Switzerland, Sweden, Brazil, Chile, Argentina and
numerous other countries place the same reliance upon the International
News Service reports as do the editors of leading American afternoon
dailies.

International News Service is operated under the able General
Managership of Frank Mason, former chief of the Paris Bureau.

Collection and preparation of its news reports is in the hands of a
highly trained staff of editors and correspondents. This staff is
directed by Barry Faris, General News Manager, who has had more than a
dozen years' experience in press association work and knows thoroughly
every detail of the service.

George R. Holmes heads a large staff at Washington. Holmes, himself, is
an outstanding authority on news from the National capital, a keen
observer, a vivid writer. William K. Hutchinson, Kenneth Clark, George
Durno, Lawrence Sullivan and William S. Neal are members of the
Washington corps whose achievements have made them widely known to
newspaper editors and readers throughout the United States.

Copeland C. Burg, in Chicago, Ellis H. Martin in San Francisco and other
staff men in all the leading cities in the United States get the news
for International News Service and write it in individualistic style for
New York Evening Journal readers.

The International News Service Foreign Staff is a large one. Harry K.
Reynolds, Director of Foreign Service, with headquarters in New York,
was formerly Manager of the London bureau, and he knows intimately every
phase of the foreign service. Harry R. Flory, Manager in London;
Frederic K. Abbott, Manager in Paris, and Otto D. Tolischus, Manager in
Berlin, not only have done noteworthy work in covering the big news
stories themselves, but direct a network of correspondents in their
respective territories that literally covers the world for International
News Service. Edward L. Deuss in Moscow, Guglielmo Emanuel in Rome and
Harold Ballou in Madrid are capable members of the foreign staff who
know their fields thoroughly. Correspondents are maintained as well in
China, Japan, the Philippines, various South American countries and
elsewhere at strategic points for news coverage.

International News Service correspondents at home and abroad have only
one rule to guide them. That is to get the news and get it right.
Generally, as well, they get it FIRST for New York Evening Journal
readers.




BIG NEWS

_TWO DAYS IN ADVANCE!_


The story of three men in the Arctic.

Above them the cold, gray sky, washed by an impenetrable fog.

Around them only crashing icebergs, each second grinding out a new
variety of the age-old Arctic death threat.

One man injured, unable to continue.

Then the story of the dying man who consigned himself to an icy grave
that his mates might save themselves. And the story of the two men who,
faced with this dilemma, left their pal to die, alone with his thoughts.
Leering icebergs grinding out the death march.

This is the story of Dr. Finn Malmgren and Captains Marianno and Zappi.

It first became known to the world when the New York Evening Journal
printed International News Service dispatches via Moscow on Friday, July
13, 1928. The Evening Journal's headlines then read:

     "MALMGREN DESERTED BY MATES;
     NOT DEAD WHEN ABANDONED"

It wasn't until Sunday, July 15, that other New York papers printed the
gripping story the Evening Journal had given New York on Friday, July
13.

The Evening Journal is _always_ ACCURATE--and FIRST




INTERNATIONAL NEWS SERVICE COVERS THE EARTH


Throughout the World--covering both hemispheres--International News
Service correspondents report important news for New York Evening
Journal readers. Here is an outstanding staff of national and
international news gatherers:


NEW YORK OFFICE

FRANK E. MASON, _General Manager_
BARRY FARIS, _General News Manager_
GEORGE T. HARGREAVES, _General Business Manager_

James L. Kilgallen
Richard Chaplin
David P. Sentner
Davis J. Walsh
W.S. Cousins
Hubert Malkus
Theodore B. Goetz
William J. Kostka
Henry Caron
Robert Wallace
Les Conklin
Barney Mullady


UNITED STATES (Branch Offices)

ALBANY--RAY BORST, _Bureau Manager_
ATLANTA--JOHN NIMICK, _Bureau Manager_
BOSTON--HERBERT CARYL, _Bureau Manager_
CHICAGO-COPELAND C. BURG, _News Manager_
CHICAGO--W.S. BRONS, _Regional Director_
CLEVELAND--C.D. HAWKINS, _Bureau Manager_
COLUMBUS--EDWARD MAYL, _Bureau Manager_
DENVER--M.F. DACEY, _Bureau Manager_
DES MOINES--DON P. DROHAN, _Bureau Manager_
DETROIT--W.R. STOKLEY, _Bureau Manager_
FORT WORTH--T.J. O'CONNELL, _Bureau Manager_
HARRISBURG--C.B. YORKE, _Bureau Manager_
INDIANAPOLIS--JOHN A. CEJNAR, _State Manager_
KANSAS CITY--ROBERT JAMES, _Bureau Manager_
LOS ANGELES--HARRY BERGMAN, _Bureau Manager_
MEMPHIS--NULL ADAMS, _Bureau Manager_
MINNEAPOLIS--O.A. ROSENHAUER, _Bureau Manager_
NEW HAVEN--R.T. BULKELEY, _Bureau Manager_
PHILADELPHIA--E.L. RAWLEY, _Bureau Manager_
PITTSBURGH--S.I. NEIMAN, _State Manager_
PORTLAND--GEORGE L. SCOTT, _Bureau Manager_
RALEIGH--HENRY LESESNE, _Bureau Manager_
ST. LOUIS--ROBERT W. GINSBURG, _Bureau Manager_
SAN FRANCISCO--ELLIS H. MARTIN, _Bureau Manager_
SPRINGFIELD--LOUIS J. HUMPHREY, _Bureau Manager_


WASHINGTON, D.C.

GEORGE R. HOLMES, _News Manager_
KENNETH CLARK, _Assistant News Manager_

William K. Hutchinson
George E. Durno
Lawrence Sullivan
William S. Neal
Robert S. Thornburg
Harry Ward
Pierce Miller
Cole Morgan
Arthur T. Newberry


FOREIGN SERVICE

NEW YORK--
  HARRY K. REYNOLDS, _Director_
  FRANK CHARLTON, _Cable Editor_
  A.E. FRADENBURGH, LES FINKELSTEIN

LONDON--
  HARRY R. FLORY, _Manager_
  F.A. WRAY, J.C. OESTREICHER, CHAS. A. SMITH, J. KINGSBURY
  SMITH, ETHEL MARSHALL

PARIS--
  FREDERICK K. ABBOTT, _Manager_
  ROBERT W. THOMPSON

BERLIN--
  OTTO D. TOLISCHUS, _Manager_
  WALTER DIETZEL, BARON VON WOELLWARTH, ERIC BOY

ROME--GUGLIELMO EMANUEL
MOSCOW--EDWARD L. DEUSS
MADRID--HAROLD BALLOU
VIENNA--ALFRED TRYNAUER
SOFIA--CONSTANTINE STEPHANOVE
BRUSSELS--GEORGE A. DETRY
PRAGUE--L. ALLETRINO
BELGRADE--DR. W.A. MORRISON
RIGA--HARRY HIRSCHFELD
LISBON--A. FREIPAS DA CAMARA
SHANGHAI--ALFRED MEYER
PEKING--JOHN ANDREWS GOETTE
TOKYO--JAMES YOUNG
MANILA--HIRAM MERRIMAN
HONOLULU--E.P. IRWIN
COLOMBO--VINCENT DE SILVA
CAIRO--P.S. TAYLOR
ALLAHABAD--J.H. THORNLEY
BOMBAY--C.S. DE ANDRADE
CAPE TOWN--FRANK BURTON
NAIROBI--JOHN MACNAB
WELLINGTON--F.W. SIMMONDS
SIDNEY--J.G. PATON
BUENOS AIRES--DAN CAREY
RIO DE JANEIRO--ARROXELLAS GALVAO
SANTIAGO--ROBERTO GATTICA
HAVANA--A.D. ROBERTS
REYKJAVIK--AXEL THORSTEINSON


[Illustration: MARY T. DOUGHERTY

_Editor of Women's News_]

Few women have attained pre-eminence in Journalism. Mary T. Dougherty is
outstanding among the few. Her life's work is dedicated to promoting
greater happiness, greater opportunity and greater influence for women.
She knows America's great women, leaders in social, educational, civic
and political spheres. She devotes all her knowledge, experience and
ability to keeping the Evening Journal overwhelmingly FIRST as a home
newspaper.


[Illustration: JAMES O'CONNOR, EDITOR

_Harlem and Bronx Section_]

Thorough newspaper man who has grown up with the Bronx and uptown New
York. Writes editorials on local topics. Conducts "'ROUND UPTOWN"
column. Edits a real neighborhood section.

Every day over 122,000 copies of the Evening Journal sold above 110th
Street in Harlem, Bronx, Washington Heights and Westchester County
include this section.


[Illustration: RICHARDSON WEBSTER, EDITOR

_Brooklyn and Long Island Section_]

A "Dyed-in-the-Wool" Brooklynite from cradle to editorial chair.
Associated with Brooklyn newspapers for many years. Prominent in
Brooklyn's civic, social and commercial life. Edits a section of real
local news for Kings, Queens and Nassau Counties.

Every day over 234,000 copies of the Evening Journal include this
section, which is thoroughly read in Long Island homes.


[Illustration: DR. FRANK CRANE, PHILOSOPHER]

He knows the problems of the human race. Simplicity of thought and
staunch adherence to an uncompromising philosophy of optimism
distinguish the work of Dr. Frank Crane. His writings are helpful,
encouraging, inspirational. His followers are legion. Thousands of
Evening Journal readers in New York City and suburbs look forward to his
daily articles. His wisdom marks the paths for a happy life.


[Illustration: "BILLY BENEDICK," SOCIETY EDITOR]

"Billy Benedick" ... who is he? He is a member of the most exclusive and
highly placed society set of New York. His newsy quips and chatter about
the doings of socially prominent men and women have established one of
the most extensively read Society News Pages in New York. "Billy
Benedick's" identity is kept secret as his work would obviously be
handicapped were it to be made public.


[Illustration: ELSIE ROBINSON, AUTHOR

"_Listen World!_"]

Elsie Robinson is, like Dr. Crane, a philosopher ... but one would
hardly call her gentle. She is brisk, though never brusque in setting
forth her views. She likes to jog people out of mental ruts and, judging
by her tremendous popularity among the countless thousands of Evening
Journal readers throughout New York City and its suburbs, they like to
have her do it. Her advice is sound and well taken.


[Illustration: HELEN ROWLAND, AUTHOR

"_Meditations of a Wife_"]

Often referred to as America's "Bernard Shaw," and as America's wittiest
woman. Satire sparkles through her writings. Her observations on the
foibles of men and women, the joys and sorrows of love and marriage, and
the relief or the lack of it in divorce are always brilliant and
entertaining, yet always "said with a smile." Helen, like George Cohan,
says: "I always leave 'em laughing when I say good-bye."


[Illustration: WILLIAM WRIGHT, FINANCIAL COUNSELOR

_Investors' Service Bureau_]

Thorough familiarity with the investment securities market has
established him as an authority. Accuracy and informed judgment
characterize his reports. In close contact with the financial world, he
delves into the resources and development of corporate business. A keen
student of finance, he is qualified to give sound and unbiased advice to
countless thousands of Evening Journal readers annually.

DURING 1927

12,000

NEW YORK EVENING JOURNAL

_readers addressed letters to_

"WILLIAM WRIGHT"

_Seeking advice on investment problems_

      An analysis of these 12,000 inquiries disclosed that 63% had
      a total of about $25,000,000 actually on hand for investment
      or already invested in securities.

21% specified definite sums of money available for immediate
investment--_totaling approximately_ $10,000,000.

42% gave lists of securities already held, the market value
conservatively estimated at $15,000,000.

More than 1,000 New York Evening Journal readers continue to write in
every month for help in solving their problems. "William Wright" is
giving these readers his helpful and expert advice every day, from his
vast store of financial knowledge.


[Illustration: "RUTH MASON", COOKING EXPERT

(MRS. ERNEST HOFTYZER)

_Domestic Science_]

Good things to eat, recipes for cakes, pies and a variety of tempting
dishes, appetizing menus, economical marketing, preserving--all these
are a part of Ruth Mason's articles in the Evening Journal. Tens of
thousands of housewives read Ruth Mason's helpful articles regularly and
write to her for advice. Additional thousands listen-in to her cooking
lectures broadcast over WHN and WPAP.

ONE ANNOUNCEMENT

_on the_

Evening Journal Cooking Page

BROUGHT 14,000 LETTERS

_from Evening Journal Readers to_

_RUTH MASON_

Requesting copies of a New Cook Book issued by the Bureau of Home
Economics of the U.S. Dept. of Agriculture, Washington, D.C.

[Illustration:

A New Cook Book for All Evening Journal Readers

The New York Evening Journal, hoping to render a real public service,
has made arrangement with the Bureau of Home Economics of the United
States Department of Agriculture, at Washington, D.C., to distribute,
free of charge, a new cook book that will be of service to all busy
housewives.

It contains eighty-six pages, including seventy different menus and
three hundred recipes, each and every one written and tested by the most
eminent food experts in the United States.

There is a copy for every Journal reader and at no cost.

Just write Miss Ruth Mason, Evening Journal Cooking Expert, No. 2
Columbus Circle, and ask her to send you a copy of the new cook book.

For the convenience of busy housewives we attach a coupon below:

MISS RUTH MASON,
  Evening Journal Cooking Expert,
    Care Evening Journal, No. 2 Columbus Circle,
      NEW YORK CITY.

DEAR MISS MASON:

Please send me a copy of the new cook book containing seventy menus and
three hundred recipes.

Name ____________________________
Street address __________________
City _______________ State ______

Reproduction in reduced size, of announcement from the Evening Journal
Cooking Page.]


[Illustration: IRVING WEIL, COMMENTATOR ON MUSIC]

Ranked by the great masters of music as one of the most brilliant
metropolitan reviewers. A music critic in the fullest sense. His
opinions are distinguished alike for their soundness and the wit with
which they are expressed. Irving Weil has reviewed for Evening Journal
readers all the great and near great musical events for over fifteen
years. He has the confidence of a legion of music lovers among the
largest audience of evening newspaper readers in America.


[Illustration: JOHN ANDERSON, DRAMATIC CRITIC]

John Anderson writes entertainingly and authoritatively on the drama. He
tells what a play is about and then gives his own reactions. He does not
belong to the "let-us-pat-each-other-on-the-back" school of critics, but
devotes his column daily to interesting discussions of what is actually
happening in the world of the theatre. Mr. Anderson was formerly on the
Evening Post and is recognized as the highest type of drama writer in
New York.


[Illustration: ROSE PELSWICK, MOTION PICTURE EDITOR]

Acknowledged by producers, directors, film stars and the public alike as
an authority on the silver screen art. Her clever articles on motion
pictures and personalities in the movie world are the best of their kind
published in New York. Tens of thousands of fans read what Rose Pelswick
says in the Evening Journal every day and "listen-in" on her Radio Movie
Club programmes over WHN and WPAP.


[Illustration: ERNEST HOFTYZER, EDITOR OF FOOD PAGES]

A twentieth century exemplar of the famous Greek philosopher, Epicurus,
acknowledged authority on the art of good eating. Mr. Hoftyzer is a
modern day food expert who stresses the importance of pure foods and
explains the principles of nourishment which promote life and health.
His timely articles on marketing, what to buy and when to buy, are
followed regularly by housewives in the Evening Journal homes.


[Illustration: NELL BRINKLEY, GENIUS AMONG ARTISTS]

To see and set down as no other artist of her generation does is Nell
Brinkley's unique and amazing gift. Every picture has a charm and
distinction all its own. Evening Journal readers love Nell Brinkley--she
has made their lives happy with beautiful thoughts which radiate from
her fascinating portrayals of romance and life. Nell Brinkley's drawings
and romantic descriptions appear regularly in the Evening Journal's
daily Magazine Page.


[Illustration: W.S. COUSINS, FINANCIAL EXPERT]

Formerly associated with the American Banking Institute and now
Financial Editor of International News Service, he is one of America's
recognized experts on finance and business. He writes interestingly,
informatively and authoritatively on the big financial subjects of the
moment. His daily articles in the New York Evening Journal have
attracted a vast audience of readers throughout New York City and its
suburbs interested in business and finance.


[Illustration: T.E. POWERS, ACE OF CARICATURISTS]

Unquestionably the greatest cartoonist of the age. His pen combines the
master strokes of the artist and a broad knowledge of politics and
public affairs. He gives Evening Journal readers the "high lights" of
the news of the day and portrays unerringly the virtue or villainy of
public characters. Powers' outstanding talent has helped to make the
Journal the most interesting evening newspaper in America.


[Illustration: GARRETT P. SERVISS, ASTRONOMER]

He writes the story of the stars and tells it fascinatingly every day in
the Evening Journal. His mail exceeds that of any other contributor. He
treats authoritatively on the science of astronomy, yet captures and
holds the attention of the reader who has no technical knowledge of the
subject. Thousands of students of the heavens above follow his daily
writings in the New York Evening Journal.


[Illustration: BEATRICE BURTON, FAMOUS NOVELIST]

She is outstanding among the highest paid women writers of newspaper
serials in America. Being the wife of a famous newspaper man she has a
keen understanding of what the newspaper reader seeks in fiction. Her
novels such as: "Hollywood Girl," "Money Love" and "Gilded Kisses" have
attracted intense interest among the largest audience of evening
newspaper readers in America.


[Illustration: ELENORE MEHERIN, AUTHOR]

One of the most successful writers of serial stories for newspapers in
the country. Author of "Chickie," "Sandy," "Shackled Souls," "Her
Fling," "Hearts Aflame" and "Jerry," stories that depict life and fire
the imagination. All of these have appeared in the New York Evening
Journal--more are expected. Elenore Meherin's fiction grips and holds
reader interest from first to last installment.


[Illustration: WILBUR C. WHITEHEAD

AUCTION BRIDGE EXPERT]

One of the foremost authorities on the game of bridge. He "plays" a game
every day in the columns of the Evening Journal and writes with such
clarity that experts and novices alike understand. Tens of thousands of
bridge fans read his column daily. Thousands of Bridge Games throughout
New York and suburbs are played nightly according to Wilbur C.
Whitehead's "Sound Auction Bridge" which appears in the New York Evening
Journal.


[Illustration: MARGARET SANTRY

DIRECTOR RADIO PROGRAMMES]

Countless thousands of homes in Metropolitan New York "tune-in" daily to
New York Evening Journal Radio Programmes. Tens of thousands "listen-in"
to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion
Picture Editor; and an incomparable array of professional entertainers
and educators. Radio fans follow the radio news and programmes arranged
by Margaret Santry every day in the New York Evening Journal.


[Illustration: JOHNNY FARRELL, GOLF EXPERT

_National Open Golf Champion_]

Victor of 1928 Olympia Fields tournament, notable for the spectacular
36-hole play-off, in which Johnny defeated the great Bobby Jones.
Farrell, former caddie on the Westchester links, famous professional and
a master tutor of the "ancient and honorable" game tells Evening Journal
readers how to improve their golf. New York golfers follow the
champion's expert advice exclusively in the Evening Journal.


[Illustration: MAUREEN ORCUTT, GOLF EXPERT

_Women's Metropolitan Golf Champion_]

Women's interest in sports is fast approaching that held by men. Miss
Orcutt knows her golf and writes authoritatively about the game, about
women in golf, and other women's sports. Women in New York and
throughout the suburbs follow Maureen Orcutt's articles on golf
regularly in the Evening Journal. Miss Orcutt has the unique distinction
of being able to write as well as she plays championship golf.


[Illustration: MME. MARIA JERITZA, STAR OF OPERA

_Writer on the Secrets of Beauty_]

Prima Donna of the Metropolitan Opera Company, and herself one of the
most beautiful women in America, Mme. Jeritza tells Evening Journal
readers her secrets of beauty. She has studied the art of creating and
preserving beauty and writes authoritatively. Being a highly cultured
and professionally successful woman her great aim is to render a service
of helpfulness to the greatest possible number of women.


[Illustration: MRS. CORNELIUS BEECKMAN

_Arbiter of Correct Social Manners_]

Mrs. Beeckman is one of America's greatest authorities on the customs
and usages of good society. Thousands of substantial, serious-minded men
and women write to her about the proper thing to do or say in a given
situation. She renders an invaluable service to Evening Journal readers.
Her frank advice and suggestions are widely read in the columns of this
newspaper each and every day.


[Illustration: DOROTHY FLACK, ARTIST EXTRAORDINARY

_A Genius in the Portrayal of Women_]

One of America's few artists with the rare gift of imagining the
situation she draws as well as the sentiments of those who look at it.
Dorothy Flack's charming girls have an irresistible fascination for
Evening Journal readers. She stands second only to the famous Nell
Brinkley and the drawings of both these distinguished artists appear on
the Magazine Page in the New York Evening Journal.


[Illustration: CHARLES A.L. REED, A.M., M.D.

_Former President, American Medical Ass'n_]

Dr. Reed is one of America's most distinguished medical men--he writes
authoritatively about the ills to which human kind is heir, also of the
psychology of health and sickness. His writings have a big following
among women readers of the Evening Journal--their welfare and that of
their children comprise a great part of his suggestions on health. He is
the Health Counselor in Evening Journal homes.


[Illustration: W.S. FARNSWORTH, SPORTS EDITOR

_Famous Sports Writer of Outstanding Events_]

Sporting news with a punch! Experts to write about and report each
branch of sports. Those are the cardinal principles which guide New
York's greatest Sports Editor. Farnsworth, noted reporter himself, has
covered all the outstanding sporting events in recent years. His word
story of the "Battle of the Century," the World's Series or the Army and
Navy Gridiron Classic is as thrilling as the event itself.


[Illustration: "TAD" (T.A. DORGAN)

_King of Sporting Writers and Cartoonists_]

Experts throughout the Sporting World say "TAD" is the greatest sporting
cartoonist of all time. "INDOOR" and "OUTDOOR SPORTS" put "T.A.D." in a
class by himself. He has originated more slang phrases which have
attained national popularity than any other American. These pungent
contributions to the colloquial native language have made "T.A.D."
beloved by over two million Journal readers.


[Illustration: W.M. ("BILL") CORUM, SPORTS EXPERT

_Famous Writer and Columnist_]

The "Sports" column by "Bill" Corum is the best of its kind on any
Sports Page in America. "Bill" knows his sports. He gives Evening
Journal readers the facts plus inimitable observations. His puns,
wisecracks and reverse English season the day's sporting dish. Nearly
half of all the men and women who buy any New York evening paper buy the
Evening Journal daily--and "Bill" Corum alone is a good reason.


[Illustration: SID MERCER, SPORTS EXPERT

_Greatest Writer of Boxing News_]

Superior all-around writers are as rare as the same kind of athletes.
Sid Mercer, President of the New York Sports Writers' Association,
combines the unique faculty of being an authoritative critic in all
lines of sports. His account of a major boxing contest is the next best
thing to having a ringside seat. Evening Journal readers know this and
get their ringside views from Sid for every important boxing event.


[Illustration: HAL COFFMAN, ARTIST EXTRAORDINARY

_Portrays News and Sports Events_]

He takes the motive back of the day's news for his text and makes his
pictures preach a powerful sermon. With unerring skill he packs the
"cause and effect" of a lifetime story into a single drawing. He is
equally gifted in portraying the serious or humorous side of any big
news or sports event. The New York Evening Journal is Coffman's pulpit.
He addresses the largest congregation of evening newspaper readers in
America through the Evening Journal.


[Illustration: TOM THORP, SPORTS EXPERT

_Football and Horse Racing_]

Former collegiate athletic star. Captained Columbia Varsity Elevens
1901-04. Selected for "All-American" honors. Coached at Virginia,
Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in
Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale
games. Only Racing Expert with knowledge of training methods. His
selections most widely read of any writer on turf affairs in New York
newspapers.


[Illustration: GENE TUNNEY, BOXING CHAMPION

_Writes Signed Articles_]

"Gene Tunney is a worthy model for manly youth," says Rev. Francis P.
Duffy, famous fighting chaplain of the old 69th Regiment. The strength
of his talks, writings and example is the fact that he lives up to the
rules of clean living and good sportsmanship. New York's boys and young
men read Gene Tunney's articles regularly in the Evening Journal. He
tells them how to strengthen their bodies and keep in robust health.


[Illustration: FORD C. FRICK, SPORTS EXPERT

_Famous Reporter on Big League Baseball_]

Travels with the YANKEES--writes about them for Evening Journal readers
throughout the season. His pen pictures of big sporting events are said
to be "better than a photograph, as impressive and stirring as big
news." "When it's slugged by Ford C. Frick, it's a knockout." That
accounts for the host of men and women readers who look for his writings
daily in the Sports Pages of the New York Evening Journal.


[Illustration: CHARLEY PADDOCK, CHAMPION SPRINTER

_To Report Olympic Games_]

A sporting event of international interest--the Olympic Games--covered
for Evening Journal readers by the famous athlete and crack sprinter,
Charley Paddock. His wide acquaintance among notable athletes and
knowledge of athletics in general give him an insight into every branch
of sports. Experts to report each and every branch of sports--that is
the reason Evening Journal Sports Pages are so well read.


[Illustration: FRANK (BUCK) O'NEILL, SPORTS EXPERT

_Baseball and Boxing Contests_]

Practically lives with the GIANTS throughout the baseball season. His
play by play reports of each game give Evening Journal readers
everything but the applause. Acknowledged expert on boxing, covers the
big fights and officiates as radio announcer in giving the blow by blow
description. "Buck" O'Neill is a sporting writer with the PUNCH on the
diamond, at the "mike" and in the "ring."


[Illustration: GARRY SCHUMACHER, SPORTS EXPERT

_Baseball and Other Major Sports_]

He follows the "ROBINS" and reports every game and every play for
Evening Journal readers. Schumacher's vivid descriptions of baseball
plays bring the real thrills of the game right into New York Evening
Journal homes. Countless thousands of Brooklynites who root for the
"ROBINS," and follow every play and every game, depend on Garry
Schumacher's reports in the Evening Journal.


[Illustration: JOHN McGRAW, BASEBALL EXPERT

_Manager, New York Giants_]

The man who has won more pennants than any man in baseball, writes
signed articles on the game for Evening Journal readers. He is
unquestionably the leading authority on the subject. McGraw packs in
50,000 fans at the Polo Grounds but writes for nearly half of all the
men and women who buy any New York evening newspaper--that's the half
who read the Evening Journal in preference to other evening papers.


[Illustration: JOHN P. MEDBURY, HUMORIST

_America's Greatest Mirth Producer_]

His writings in the Evening Journal are the most sensational, humorous
additions to the present era of American literature. Recognized among
humorous writers of the country as the "greatest giggle generator," "the
liveliest laugh laureate" and "the champion chuckle cannonader."
Medbury's humor, under the title of "Maybe I'm Wrong," appears in the
New York Evening Journal daily.


[Illustration: GEORGE HERRIMAN, ARTIST

_Creator of the Immortal "Krazy Kat"_]

Cartoonists, artists, humorists, authors, producers ... all are
unanimous in voting "Krazy Kat" and "Ignatz the Mouse" headliners among
comics. A cat ... a mouse ... a brick ... a dog "cop" ... these are the
whimsical characters that have made Herriman a billionaire in laughs.
Evening Journal readers are not afraid to laugh ... they have made
"Krazy Kat" a member of the family.


[Illustration: JOE McGURK, CARTOONIST

_Creator of "Kayo Tortoni"_]

"Kayo Tortoni" is acknowledged the most famous woman character in sports
cartoons. She enters every branch of athletics and leads the vogue in
sports togs. Joe McGurk's fascinating portrayals of Kayo's sporting
proclivities put the "Oh!" into Evening Journal's sports pages. McGurk's
cartoons of boxing contests are looked forward to by a host of boxing
fans.


[Illustration: HARRY HERSHFIELD, ARTIST

_Cartoonist, Humorist, Wise-Cracker_]

Known to millions as the creator of "Abie the Agent." His latest
contribution is "Broadway Unlimited." Will Rogers, Tad, Roxy, Ziegfeld,
and a multitude of Broadway's "Leading Lights" say it is "THE BEST
COLUMN" in New York. Hershfield knows New York and New York knows
Hershfield through the columns of the New York Evening Journal.


[Illustration: AD CARTER, ARTIST

_Creator of "Just Kids"_]

It is because Ad Carter's uproarious little characters are so genuinely
"Just Kids"--real kids--the kind you grew up with--that "Just Kids"
captivates the hearts of young and old alike. Ad Carter's "Just Kids"
recently accomplished a great work in teaching kiddies to play safe, to
look before you cross--think how that pleases mothers and fathers!
413,743 boys and girls joined the "Just Kids" Safety Club.

413,743

BOYS _and_ GIRLS

JOINED

"JUST KIDS"

SAFETY CLUB

     The "Just Kids" Safety Club idea was originated by Ad Carter,
     the Evening Journal's famous cartoonist and creator of the
     daily comic strip entitled "Just Kids."

     _Each boy and girl cut the application blank from the Evening
     Journal, filled it in, giving name, address, age, proposed by
     parent or adult and endorsed by boy or girl friend._

The sole purpose of this constructive work was to prevent accidents,
save lives, make "Kids" more careful.

Every club member was cautioned to: "Remember to look up and down before
crossing the street."

A total of 413,743 applications to the "Just Kids" Safety Club were
received and every member obtained a "Just Kids" Safety Club button.


[Illustration: RUBE GOLDBERG, ARTIST

_Creator of "Bobo Baxter"_]

One of America's best known and most popular cartoonists. Famous for the
ludicrous "Boob McNutt," the most foolish "Foolish Questions" and his
involved mechanisms for doing simple things. Rube Goldberg's host of
admirers throughout New York City and suburbs look forward to his latest
comic creation, "Bobo Baxter," appearing in the Evening Journal daily.
Goldberg is a comic star of the first magnitude.


[Illustration: CLIFF STERRETT, ARTIST

_Creator of "Polly and Her Pals"_]

Who hasn't heard about "Pa" and "Ma" and "Polly" and "Neewah"? This
comic has an appeal for every member of the family. Evening Journal
readers get hearty chuckles out of the predicaments of the "Hon. Pa" and
his comeback to "Ma" ... they enjoy the prancings of the modern Polly
and watch Neewah's futile attempts to save Pa from the wrath of the
women. It's a classic among "family" comics.


[Illustration: WALTER HOBAN, ARTIST

_Creator of "Jerry on the Job"_]

"Jerry" is the brightest, wittiest, snappiest and most clever of all
OFFICE BOYS. Hoban keeps "Jerry" on the job and his job is to make folks
laugh. In this respect "Jerry" is the most efficient office boy in
America--and Evening Journal readers know it. Hoban's "Jerry on the Job"
has attracted a multitude of admirers and they find their favorite comic
in their favorite evening paper six days a week.


[Illustration: CHIC YOUNG, ARTIST

_Creator of "Dumb Dora"_]

Trim little, pert little, chic Dumb Dora attracts a world of interest
among Evening Journal readers. She is "not so dumb" and that's where the
fun comes in. Men like "Dora" because she is clever. Women like "Dora"
because she has charm and sense and is always good for a delicious
laugh. Dora reflects the dash and independence of modern day flappers
for Evening Journal readers in New York City and suburbs.


[Illustration: EDWARD WELLINGTON VERDIER, ARTIST

_Creator of "Little Annie Rooney"_]

Verdier's cartoons tell a story chock-full of exciting interest for the
kiddies. Boys, girls and wee tots gather 'round the Evening Journal
comic page every evening intensely absorbed in the continued story of
the adventures of "Little Annie Rooney." Verdier's comic strip grips and
holds juvenile interest week in and week out the year around in the
Evening Journal.


[Illustration: RAY McGILL, ARTIST

_Creator of "Journalisms"_]

A comic artist with a keen sense of news! He draws a daily strip for
Evening Journal readers giving them a humorous view of current
happenings. McGill has created something NEW in cartoons--no comic strip
in American newspapers is comparable to it. Evening Journal readers get
a "big kick" out of McGill's "Journalisms" because each drawing is up to
the last minute in news interest.


[Illustration: SEGAR, ARTIST

_Creator of "Thimble Theatre"_]

Past master in creating the comic strip with a side-splitting wallop.
Segar's inspirations are light, frivolous humor based on some ridiculous
suggestion. The "Thimble Theatre" in the Evening Journal plays to the
largest audience of evening newspaper readers in America. That means
nearly half of all the people in New York who buy any New York evening
newspaper.


[Illustration: SIR HARRY LAUDER, COMEDIAN

_Famous for Wit and Humor_]

He tells a Scotch story every day in the Evening Journal. This
world-famous wit and comedian has a multitude of friends and admirers in
New York. They look forward to "Hae ye heard this one?" every day in
their favorite news paper. Sir Harry has a big following in the theatre.
His Evening Journal audience in single file would reach from New York to
Indianapolis.




HOME JOURNAL


the complete magazine section, printed in colors, published every
Saturday and sold with the regular issue of the New York Evening Journal
at 5c a copy.

The Home Journal, with its all-star cast of writers and contributors is
looked forward to and thoroughly read in the greatest number of worth
while homes throughout New York City and suburbs.

The New York Evening Journal is a FAMILY INSTITUTION. Men, women and
children read the Evening Journal day in and day out. Saturday is no
exception. The circulation of the New York Evening Journal on Saturdays
at 5c a copy averages greater than on other days of the week when it
sells at 3c a copy.


[Illustration: JACK LAIT, EDITOR HOME JOURNAL

_Saturday Magazine Section_]

Called the de Maupassant of modern short story writers ... movie
scenarist ... witty contributor to books of American Comedies ... expert
and thoroughly experienced newspaper man, Jack Lait makes the Home
Journal (Saturday Magazine) the most interesting and best read magazine
section published by any evening newspaper in America.


[Illustration: PENRYHN STANLAWS, FAMOUS ARTIST

_Creator of "Frivolous Flossie"_]

The "Stanlaws Girl" is acknowledged the most beautiful type of feminine
America. Stanlaws vies with Ziegfeld in glorifying beauty. His latest
creation is a series entitled "Frivolous Flossie" who reflects Stanlaws'
studies of society, stage and film beauties. "Frivolous Flossie"
delights Evening Journal readers every week on the cover of the Saturday
Home Journal. She outrivals Paris in a daring display of fashion.


[Illustration: JOSEPHINE HUDDLESTON

_Famous Model and Beauty Expert_]

Great artists and sculptors declare Miss Huddleston one of America's
most beautiful women. She was one of the original exponents of eurythmic
exercises. Her articles tell and show Evening Journal readers how
physical culture, beauty and charm of personality and bearing may be
developed. Miss Huddleston's host of admirers follow her articles
regularly in the Saturday Home Journal.


[Illustration: ELEANOR TOWN, SOCIOLOGIST

_Marital Problems and Cause of Divorce_]

The constantly increasing number of divorce cases among the elite is a
subject of intense interest to men and women in all substantial walks of
life. Eleanor Town, a keen student of social science, analyzes the cause
of prominent marital dissolutions, points to the solution and tells the
facts interestingly for Evening Journal readers every Saturday in the
Home Journal.




THE HOUSEHOLD PAGE

BY "GOOD HOUSEKEEPING" INSTITUTE

_In their fully equipped modern laboratories the latest inventions in
household devices are tested by scientifically trained men and women_


Every issue of the Saturday Home Journal contains a page contributed by
experts associated with the internationally recognized Good Housekeeping
Institute. This feature gives Evening Journal readers authoritative
articles on home economics, domestic science and other subjects of
direct interest to housewives. New household devices that have been
scientifically tested, new cooking methods evolved to save time and
labor, recipes that are thoroughly tested and standardized--such vital
information is carried into Evening Journal homes through the Saturday
Home Journal.

The HOUSEHOLD PAGE contains luncheon and dinner menus for each day of
the week, recipes tested in the Institute's Kitchens and valuable helps
on marketing.




The Dominant Position of the

NEW YORK EVENING JOURNAL

in the New York Market


CITY & SUBURBAN CIRCULATIONS

NEW YORK EVENING NEWSPAPERS

STANDARD SIZE

A.B.C. Publishers' Statement for 6 months
Ending March 31, 1928

THE LOCAL CIRCULATION OF THE NEW YORK EVENING JOURNAL IS

356,903 More than the Evening World
377,410 More than the Evening Sun
443,451 More than the Evening Telegram
575,231 More than the Evening Post

[Illustration:

New York Evening Journal   648,344
Evening World              291,441
Evening Sun                270,934
Evening Telegram           204,893
Evening Post               73,113]

Nearly half of the worthwhile families who buy any standard New York
Evening Newspaper buy the New York Evening Journal




_8 Points of Leadership_

_Among New York Evening Newspapers_


1. TOTAL CIRCULATION--the New York Evening Journal has more than
_double_ the circulation of the next standard size evening paper and
more than the next two combined, plus over 80,000 copies a day!

2. CITY CIRCULATION--the Evening Journal's City Circulation exceeds the
city circulation of the next two standard evening papers combined!

3. BROOKLYN CIRCULATION--the Evening Journal's City Circulation in
Brooklyn, Queens and Long Island about equals that of the three Brooklyn
daily papers combined!

4. UPTOWN NEW YORK CIRCULATION--the Evening Journal sells over 100,000
copies each day in Harlem, Bronx, Washington Heights, Fordham and
Westchester County.

5. WESTCHESTER CIRCULATION--in this wealthiest suburban territory in the
United States the circulation of the Evening Journal nearly equals that
of all other standard size New York evening newspapers combined!

6. LONG ISLAND CIRCULATION--in towns within New York suburban territory
the Evening Journal outsells all other New York evening papers combined!

7. NEW JERSEY CIRCULATION--in towns within New Jersey territory the
Evening Journal outsells all New York evening papers combined!

8. SUBURBAN CIRCULATION--throughout suburban New York within the
fifty-mile shopping area the Evening Journal has more circulation than
all other New York evening newspapers combined.




THE RICHEST SALES AREA IN AMERICA

[Illustration: [map]]

_Dominated by the_

NEW YORK EVENING JOURNAL


The New York Evening Journal is read by the greatest number of men and
women in all income groups. It goes into the homes of the high earning
and largest spending classes, reaching the worthwhile families
throughout New York City and its wealthy suburbs.




_OVER 100% AHEAD!_


Over one hundred per cent ahead of the next nearest standard newspaper
in the evening field for more than twenty-five consecutive years!--that
is the circulation record of the New York Evening Journal.

Reader interest in the New York Evening Journal is registered by the
number of people who buy it in preference to all other New York evening
newspapers. It goes home, stays home and is thoroughly read in the
greatest number of worthwhile homes because it is interesting to every
member of the family.

This overwhelming public confidence and preference for the New York
Evening Journal has made it "America's Greatest Evening Newspaper" and
the most productive medium for local and national advertisers.




PUBLIC APPRAISAL

_What the Metropolitan New York Public Pays Each Year for New York
Standard Size (6-Day) Morning and Evening Newspapers_


[Illustration:

Morning Her-Trib    $1,781,405
Evening Telegram    $1,912,595
Morning Times       $2,075,833
Evening World       $2,735,397
Evening Journal     $6,638,915
Evening Sun         $2,407,641
Morning World       $1,918,123
Morning American    $1,788,874
Evening Post          $578,645]

The Metropolitan New York Public Pays $6,638,915 Annually--at 3c and 5c
a Copy--for the New York Evening Journal.




INDEX


The New York Evening Journal has the largest, highest paid and most
distinguished staff of editors, reporters, correspondents, experts,
writers, artists and contributors of any evening newspaper in America.


                                                    PAGE
A

ABBOTT, FREDERICK K.      _I.N.S., Paris_             14
ANDERSON, JOHN            _Dramatic Critic_           27
ARMULLER, B.G.            _Mgr. Photo Studio_          5


B

BALLOU, HAROLD            _I.N.S., Madrid_            14
BEECKMAN, MRS. C.         _Etiquette_                 41
"BENEDICK, BILLY"         _Society Editor_            19
BORST, RAY                _I.N.S., Albany_            13
BRINKLEY, NELL            _Artist_                    30
BRISBANE, ARTHUR          _Editorial Writer_           1
BRONS, W.S.               _I.N.S., Chicago_           13
BURG, COPELAND C.         _I.N.S., Chicago_           13
BURTON, BEATRICE          _Novelist_                  34


C

CARTER, AD                _Comic Artist_              60
CHAPLIN, RICHARD          _I.N.S., New York_          13
CHARLTON, FRANK           _I.N.S., Cable Editor_      14
CLARK, KENNETH            _I.N.S., Washington_        13
COFFMAN, HAL              _Artist_                    48
CORRESPONDENTS            _I.N.S. Staff_       13 and 14
CORUM, W.M.               _Sports Writer_             46
COUSINS, W.S.             _Financial Expert_          31
CRANE, DR. FRANK          _Philosopher_               18
CURLEY, W.A.              _Editor_                     3


D

DEUSS, EDW. L.            _I.N.S., Moscow_            14
DOMINATION                _Circulation_               76
DOUGHERTY, MARY           _Women's News Editor_       15
DURNO, GEO. E.            _I.N.S., Washington_        13


E

EMANUEL, G.               _I.N.S., Rome_              14


F

FARIS, BARRY              _I.N.S. Gen. News Mgr._     13
FARNSWORTH, W.S.          _Sports Editor_             44
FARRELL, JOHNNY           _Golf Expert_               38
FLACK, DOROTHY            _Artist_                    42
FLORY, HARRY R.           _I.N.S., London_            14
FOLEY, ARTHUR             _Feature Editor_             5
FOREIGN NEWS STAFF                             13 and 14
FRICK, FORD C.            _Sports Writer_             51


G

GOLDBERG, RUBE            _Comic Artist_              62
GOOD HOUSEKEEPING         _Household Page_            75


H

HARGREAVES, GEO. T.       _I.N.S. Gen. Bus. Mgr_      13
HAWTHORNE, J.F.B.         _Financial News Editor_      5
HERRIMAN, GEO.            _Comic Artist_              57
HERSHFIELD, HARRY         _Comic Artist_              59
HOBAN, WALTER             _Comic Artist_              64
HOFTYZER, ERNEST          _Food Page Editor_          29
HOLMES, GEO. R.           _I.N.S., Washington_        13
HOME JOURNAL              _Magazine Section_          70
HUDDLESTON, JOSEPHINE     _Beauty Expert_             73
HUTCHINSON, W.K.          _I.N.S., Washington_        13


I

INTERNAT'AL NEWS SERVICE                       10 and 11
INTERNATIONAL NEWS STAFF                       13 and 14
INVESTORS' SERVICE BUREAU _Letters Analyzed_          23


J

JERITZA, MME. M.          _Beauty Expert_             40
"JUST KIDS"               _Safety Club_               61


K

KATZ, PHILIP              _Art Editor_                 5
KERKHOFF, JOHNSTON        _Ass't City Editor_          4
KILGALLEN, JAS. L.        _I.N.S., New York_          13


L

LAIT, JACK                _Editor Home Journal_       71
LAUDER, SIR HARRY         _Humorist_                  69
LEADERSHIP                _Circulation_               77
LEONARD, T.C.             _Make-up Editor_             5


M

MAHER, J.F.               _Radio Editor_               5
MASON, FRANK E.           _I.N.S. General Mgr._       13
"MASON, RUTH"             _Cooking Expert_            24
MEDBURY, JOHN P.          _Humorist_                  56
MEHERIN, ELENORE          _Author_                    35
MERCER, SID               _Sports Writer_             47


Mc

MCGILL, RAY               _News Cartoonist_           67
MCGRAW, JOHN              _Contributor_               55
MCGURK, JOE               _Cartoonist_                58


N

NEAL, WM. S.              _I.N.S., Washington_        13
NEWS PICTURES             _The Best_                   6
NEWS STAFF                _Local News_           8 and 9
NEW YORK MARKET                                       78


O

O'CONNOR, JAMES           _Bronx Editor_              16
O'NEILL, FRANK (BUCK)     _Sports Writer_             53
ORCUTT, MAUREEN           _Golf Expert_               39


P

PADDOCK, CHARLEY          _Contributor_               52
PELSWICK, ROSE            _Movie Editor_              28
PHOTOGRAPHERS             _News Staff_           8 and 9
POWERS, T.E.              _Caricaturist_              32
PUBLIC APPRAISAL          _Graphic Chart_             80


R

REED, DR. CHAS.           _Health Expert_             43
REPORTERS                 _News Staff_           8 and 9
REYNOLDS, H.K.            _I.N.S. Dir. Foreign Ser._  14
ROBINSON, ELSIE           _Author_                    20
ROWLAND, HELEN            _Humorist_                  21


S

SANDS, CHAS. W.           _Brooklyn News Editor_       5
SANTRY, MARGARET          _Radio Program Director_    37
SCHUMACHER, GARRY         _Sports Writer_             54
SEGAR                     _Comic Artist_              68
SENTNER, DAVID P.         _I.N.S., New York_          13
SERVISS, GARRETT P.       _Astronomer_                33
SPIRO, AMSTER             _City Editor_                4
STACY, N.W.               _News Picture Editor_        5
STAFF CORRESPONDENTS      _I.N.S. Staff_       13 and 14
STANLAWS, PENRYHN         _Artist_                    72
STERRETT, CLIFF           _Comic Artist_              63
SULLIVAN, LAWRENCE        _I.N.S., Washington_        13


T

T.A.D. (T.A. DORGAN)      _Cartoonist_                45
THORNBURG, R.S.           _I.N.S., Washington_        13
THORP, TOM                _Sports Writer_             49
TOLISCHUS, OTTO D.        _I.N.S., Berlin_            14
TOWN, ELEANOR             _Sociologist_               74
TUNNEY, GENE              _Contributor_               50


V

VERDIER, EDW. W.          _Comic Artist_              66


W

WALSH, D.J.               _I.N.S., New York_          13
WEBSTER, R.               _Brooklyn Editor_           17
WEIL, IRVING              _Music Critic_              26
WHITEHEAD, W.C.           _Auction Bridge Expert_     36
WILEY, R.H.               _News Editor_                4
WILLIAMS, W. ALBERT       _Ass't City Editor_          4
"WRIGHT, WM."             _Financial Expert_          22


Y

YOUNG, CHIC               _Comic Artist_              65



UNION LABEL
ALLIED PRINTING
TRADES COUNCIL 27
NEW YORK CITY