HISTORY
of the
COMSTOCK PATENT MEDICINE
BUSINESS
and Dr. Morse's Indian Root Pills

BY

Robert B. Shaw

Associate Professor, Accounting and History
Clarkson College of Technology
Potsdam, N.Y.

SMITHSONIAN STUDIES IN HISTORY AND TECHNOLOGY NUMBER 22

COVER: Changing methods of packaging Comstock remedies over the years.—Lower left: Original packaging of the Indian Root Pills in oval veneer boxes. Lower center: The glass bottles and cardboard and tin boxes. Lower right: The modern packaging during the final years of domestic manufacture. Upper left: The Indian Root Pills as they are still being packaged and distributed in Australia. Upper center: Dr. Howard's Electric Blood Builder Pills. Upper right: Comstock's Dead Shot Worm Pellets.

* * * * *

Library of Congress Cataloging in Publication Data
Shaw, Robert B., 1916—
History of the Comstock patent medicine business and of Dr. Morse's Indian Root Pills. (Smithsonian studies in history and technology, no. 22)
Bibliography: p.
1. Comstock (W.H.) Company. I. Title. II. Series: Smithsonian Institution. Smithsonian studies in history and technology, no. 22.
HD9666.9.C62S46 338.7'6'615886 76 39864

* * * * *

Official publication date is handstamped in a limited number of initial copies and is recorded in the Institution's annual report, Smithsonian Year.

For sale by the Superintendent of Documents, U.S. Government Printing Office Washington, D.C. 20402—Price 65 cents (paper cover) Stock Number 4700-0204

Comstock Family Tree

History of the Comstock Patent Medicine Business and of Dr. Morse's Indian Root Pills

For nearly a century a conspicuous feature of the small riverside village of Morristown, in northern New York State, was the W.H. Comstock factory, better known as the home of the celebrated Dr. Morse's Indian Root Pills. This business never grew to be more than a modest undertaking in modern industrial terms, and amid the congestion of any large city its few buildings straddling a branch railroad and its work force of several dozens at most would have been little noticed, but in its rural setting the enterprise occupied a prominent role in the economic life of the community for over ninety years. Aside from the omnipresent forest and dairy industries, it represented the only manufacturing activity for miles around and was easily the largest single employer in its village, as well as the chief recipient and shipper of freight at the adjacent railroad station. For some years, early in the present century, the company supplied a primitive electric service to the community, and the Comstock Hotel, until it was destroyed by fire, served as the principal village hostelry.

But the influence of this business was by no means strictly local. For decades thousands of boxes of pills and bottles of elixir, together with advertising circulars and almanacs in the millions, flowed out of this remote village to druggists in thousands of communities in the United States and Canada, in Latin America, and in the Orient. And Dr. Morse's Indian Root Pills and the other remedies must have been household names wherever people suffered aches and infirmities. Thus Morristown, notwithstanding its placid appearance, played an active role in commerce and industry throughout the colorful patent-medicine era.

Today, the Indian Root Pill factory stands abandoned and forlorn—its decline and demise brought on by an age of more precise medical diagnoses and the more stringent enforcement of various food and drug acts. After abandonment, the factory was ransacked by vandals; and records, documents, wrappers, advertising circulars, pills awaiting packaging, and other effects were thrown down from the shelves and scattered over the floors. This made it impossible to recover and examine the records systematically. The former proprietors of the business, however, had for some reason—perhaps sheer inertia—apparently preserved all of their records for over a century, storing them in the loft-like attic over the packaging building. Despite their careless treatment, enough records were recovered to reconstruct most of the history of the Comstock enterprise and to cast new light upon the patent-medicine industry of the United States during its heyday.

The Comstock business, of course, was far from unique. Hundreds of manufacturers of proprietary remedies flourished during the 1880s and 1890s the Druggists' Directory for 1895 lists approximately 1,500. The great majority of these factories were much smaller than Comstock; one suspects, in fact, that most of them were no more than backroom enterprises conducted by untrained, but ambitious, druggists who, with parttime help, mixed up some mysterious concoctions and contrived imaginative advertising schemes. A few of these businesses were considerably larger than Comstock.

The Origin of the Business

The Indian Root Pill business was carried on during most of its existence by two members of the Comstock family—father and son—and because of unusual longevity, this control by two generations extended for over a century. The plant was also located in Morristown for approximately ninety years. The Indian Root Pills, however, were not actually originated by the Comstock family, nor were they discovered in Morristown. Rather, the business had its genesis in New York City, at a time when the city still consisted primarily of two-or three-story buildings and did not extend beyond the present 42nd Street.

According to an affidavit written in 1851—and much of the history of the business is derived from documents prepared in connection with numerous lawsuits—the founder of the Comstock drug venture was Edwin Comstock, sometime in or before 1833. Edwin, along with the numerous other brothers who will shortly enter the picture, was a son of Samuel Comstock, of Butternuts, Otsego County, New York. Samuel, a fifth-generation descendant of William Comstock, one of the pioneer settlers of New London, Connecticut, and ancestor of most of the Comstocks in America, was born in East Lyme, Connecticut, a few years before the Revolution, but sometime after the birth of Edwin in 1794 he moved to Otsego County, New York.

Edwin, in 1828, moved to Batavia, New York, where his son, William Henry Comstock, was born on August 1, 1830. Within four or five years, however, Edwin repaired to New York City, where he established the extensive drug and medicine business that was to be carried on by members of his family for over a century. Just why Edwin performed this brief sojourn in Batavia, or where he made his initial entry into the drug trade, is not clear, although the rapid growth of his firm in New York City suggests that he had had previous experience in that field. It is a plausible surmise that he may have worked in Batavia in the drug store of Dr. Levant B. Cotes, which was destroyed in the village-wide fire of April 19, 1833; the termination of Edwin's career in Batavia might have been associated either with that disaster or with the death of his wife in 1831.

The Comstocks also obviously had some medical tradition in their family. Samuel's younger brother, John Lee Comstock, was trained as a physician and served in that capacity during the War of 1812—although he was to gain greater prominence as a historian and natural philosopher. All five of Samuel's sons participated at least briefly in the drug trade, while two of them also had careers as medical doctors. A cousin of Edwin, Thomas Griswold Comstock (born 1829), also became a prominent homeopathic physician and gynecologist in St. Louis.^[1] It might also be significant that the original home of the Comstock family, in Connecticut, was within a few miles of the scene of the discovery of the first patent medicine in America—Lee's "Bilious Pills"—by Dr. Samuel Lee (1744-1805), of Windham, sometime prior to 1796.^[2] This medicine enjoyed such a rapid success that it was soon being widely imitated, and the Comstocks could not have been unaware of its popularity.

So it seems almost certain that Edwin was no longer a novice when he established his own drug business in New York City. Between 1833 and 1837 he employed his brother, Lucius S. Comstock (born in 1806), as a clerk, and for the next fifteen years Lucius will figure very conspicuously in this story. He not merely appended the designation "M.D." to his name and claimed membership in the Medical Society of the City of New York, but also described himself as a Counsellor-at-Law.

Edwin, the founder of the business, did not live long to enjoy its prosperity—or perhaps we should say that he was fortunate enough to pass away before it experienced its most severe vicissitudes and trials. After Edwin's death in 1837, Lucius continued the business in partnership with another brother, Albert Lee, under the style of Comstock & Co. Two more brothers, John Carlton (born 1819) and George Wells (born 1820), were employed as clerks.

FIGURE 1.—Original wrapper for Carltons Liniment, 1851.

The partnership of Comstock & Co. between Lucius and Albert was terminated by a dispute between the two brothers in 1841, and Albert went his own way, taking up a career as a physician and living until 1876. Lucius next went into business with his mother-in-law, Anne Moore, from 1841 to 1846; after the dissolution of this firm, he formed a new partnership, also under the name of Comstock & Co., with his brother John (generally known as J. Carlton). This firm again employed as clerks George Wells Comstock and a nephew, William Henry, a son of Edwin. William Henry was to eventually become the founder of the business at Morristown.

In March of 1849, still a new partnership was formed, comprising Lucius, J. Carlton, and George Wells, under the name of Comstock & Co. Brothers, although the existing partnership of Comstock & Co. was not formally terminated. Assets, inventories, and receivables in the process of collection were assigned by Comstock & Co. to Comstock & Co. Brothers. But before the end of 1849 the partners quarreled, Lucius fell out with his brothers, and after a period of dissension, the firm of Comstock & Co. Brothers was dissolved as of August 1, 1850. On or about the same date J. Carlton and George Wells formed a new partnership, under the name of Comstock & Brother, doing business at 9 John Street in New York City, also taking their nephew, William Henry, as a clerk. Lucius continued in business at the old address of 57 John Street. As early as June 30, 1851, the new firm of Comstock & Brother registered the following trade names^[3] with the Smithsonian Institution: Carlton's Liniment, a certain remedy for the Piles; Carlton's Celebrated Nerve and Bone Liniment for Horses; Carlton's Condition Powder for Horses and Cattle; Judson's Chemical Extract of Cherry and Lungwort.

The repetition of his name suggests that J. Carlton was the principal inventor of his firm's remedies.

Suits and Countersuits

All of the foregoing changes in name and business organization must have been highly confusing to the wide array of agents and retail druggists over many states and the provinces of Canada with whom these several firms had been doing business. And when George Wells and J. Carlton split off from Lucius and established their own office down the street, it was not at all clear who really represented the original Comstock business, who had a right to collect the numerous accounts and notes still outstanding, and who owned the existing trade names and formulas. Dispute was inevitable under such circumstances, and it was aggravated by Lucius' irascible temper. Unfortunately for family harmony, these business difficulties also coincided with differences among the brothers over their father's will. Samuel had died in 1840, but his will was not probated until 1846; for some reason Lucius contested its terms. There had also been litigation over the estate of Edwin, the elder brother.

With the inability of the two parties to reach friendly agreement, a lawsuit was initiated in June 1850 between Lucius on the one hand and J. Carlton and George Wells on the other for the apportionment of the property of Comstock & Co. Brothers, which was valued at about $25,000 or $30,000. Subsequently, while this litigation was dragging on, Lucius found a more satisfying opportunity to press his quarrel against his brothers. This arose out of his belief that they were taking his mail out of the post office.

On May 26, 1851, one of the New York newspapers, the Day Book, carried the following item:

United States Marshal's Office—Complaint was made against J. Carlton Comstock and Geo. Wells Comstock, of No. 9 John Street, and a clerk in their employ, for taking letters from the Post Office, belonging to Dr. L.S. Comstock, of 57 in the same street.

Dr. Comstock having missed a large number of letters, on inquiry at the Post Office it was suspected that they had been taken to No. 9 John Street.

By an arrangement with the Postmaster and his assistants, several letters were then put in the Post Office, containing orders addressed to Dr. Comstock, at 57 John Street, for goods to be sent to various places in the city to be forwarded to the country. The letters were taken by the accused or their clerk, opened at No. 9, the money taken out and the articles sent as directed, accompanied by bills in the handwriting of Geo. Wells Comstock. Warrants were then issued by the U.S. Commissioner and Recorder Talmadge, and two of the accused found at home were arrested and a large number of letters belonging to Dr. C. found on the premises. J.C. Comstock has not yet been arrested. It is said he is out of the city.

These two young men have for some months been trading sometimes under the name of "Comstock & Brother", and sometimes as "Judson & Co." at No. 9 John Street.

The same episode was also mentioned in the Express, the Commercial Advertiser, and the Tribune. In fact, a spirited debate in the "affair of the letters" was carried on in the pages of the press for a week. The brothers defended themselves in the following notice printed in the Morning Express for May 31:

OBTAINING LETTERS

Painful as it is, we are again compelled to appear before the public in defense of our character as citizens and business men. The two letters referred to by L.S. Comstock (one of which contained One Dollar only) were both directed "Comstock &Co." which letters we claim; and we repeat what we have before said, and what we shall prove that no letter or letters from any source directed to L.S. Comstock or Lucius S. Comstock have been taken or obtained by either of us or any one in our employ.

The public can judge whether a sense of "duty to the Post Office Department and the community", induced our brother to make this charge against us (which if proved would consign us to the Penitentiary) and under the pretence of searching for letters, which perhaps never existed; to send Police Officers to invade not only our store, but our dwelling house, where not even the presence of our aged Mother could protect from intrusion. These are the means by which he has put himself

FIGURE 2.—Wrapper for Oldridge's Balm of Columbia, Comstock & Co., druggists.

Lucius, for his part, never deigned to recognize his opponents as brothers but merely described them as "two young men who claim relationship to me."

It was the position of J. Carlton and George that as they, equally with Lucius, were heirs of the dissolved firm of Comstock & Co. Brothers, they had as much right as Lucius to receive and open letters so addressed. Moreover, since the predecessor firm of Comstock & Co. had never been dissolved, J. Carlton also shared in any rights, claims, or property of this firm. In a more personal vein, the brothers also asserted in their brief that Lucius "is not on speaking terms with his aged mother nor any one of his brothers or sisters, Nephews or Nieces, or even of his Uncles or Aunts, embracing quite a large circle all of whom have been estranged from him, either by personal difficulties with him, or his improper conduct towards his brothers." Lucius, in turn, had copies of his charges against his brothers, together with aspersions against their character and their medicines, printed as circulars and widely distributed to all present or former customers in the United States and Canada.

Meanwhile the civil litigation respecting the division of the assets of the old partnership, broken down into a welter of complaints and countercomplaints, dragged on until 1852. No document reporting the precise terms of the final settlement was discovered, although the affair was obviously compromised on some basis, as the surviving records do speak of a division of the stock in New York City and at St. Louis. The original premises at 57 John Street were left in the possession of Lucius. In this extensive litigation, J. Carlton and George were represented by the law firm of Allen, Hudson & Campbell, whose bill for $2,132 they refused to pay in full, so that they were, in turn, sued by the Allen firm. Some of the lengthy evidence presented in this collection suit enlightened further the previous contest with Lucius. He was described as an extremely difficult person: "at one time the parties came to blows—and G.W. gave the Dr. a black eye." The action by the law firm to recover its fee was finally compromised by the payment of $1,200 in January 1854.

The settlement of the affairs of Comstock & Co. Brothers failed to bring peace between Lucius and the others. The rival successor firms continued to bicker over sales territory and carried the battle out into the countryside, each contending for the loyalty of former customers. Letters and circulars attacking their opponents were widely distributed by both parties. As late as December 1855, more than four years after the event, Lucius was still complaining, in a series of printed circulars, about the "robbery" of his mail from the post office, although the case had been dismissed by the court.

But somehow the new firm of Comstock & Brother triumphed over Comstock & Co., for in the summer of 1853 Lucius found it necessary to make an assignment of all of his assets to his creditors. Thereafter he removed his business from John Street to 45 Vesey Street, in the rear of St. Paul's Churchyard, but although he put out impressive new handbills describing his firm as "Wholesale Chemists, Druggists and Perfumers," he apparently no longer prospered in the drug trade, for old New York City directories show that he shortly turned his main energies to the practice of law. Versatile as he was, Lucius entered the Union Army as a surgeon during the Civil War, and upon his return he resumed his legal career, continuing to his death in 1876. Aside from his role in the Comstock medicine business, Lucius also rates a footnote in United States political history as the foreman of the grand jury that indicted Boss Tweed in 1872.

A New Partnership Formed

The two proprietors of Comstock & Brother at 9 John Street were the brothers George Wells and J. Carlton Comstock. At the time of the events just related, their nephew, William Henry Comstock, was an employee, but not a partner, of the firm (he was the "clerk" who had removed the controversial letters from the post office). This partnership was terminated by the death on September 17, 1853, of J. Carlton Comstock, the inventor of the veterinary medicines.

To continue the business, a new partnership, also under the name of Comstock & Brother, comprising George Wells Comstock, William Henry Comstock, and Baldwin L. Judson, was formed on October 1, 1853. Judson was the husband of Eliza, a sister of Lucius and his brothers. George contributed one half of the capital of the new firm and the other two, one quarter each; however, exclusive possession of all trademarks, recipes, and rights to the medicines was reserved to George. It is not clear precisely when Judson entered the drug business or first became associated with the Comstocks; there is some evidence that he had previously been in business for himself, as several remedies were registered by him prior to this time. Judson's Chemical Extract was registered with the Smithsonian by the Comstock firm in 1851, but Dr. Larzetti's Juno Cordial or Procreative Elixir had previously been entered by Judson & Co. in 1844. A variant of the Juno Cordial label also mentions Levi Judson (a father?) as Dr. Larzetti's only agent in America.

Besides the "new" remedies, the Comstock firm—both Comstock firms—was also selling all of the "old" patent medicines, most of them of British origin. These included such items as Godfrey's Cordial, Bateman's Pectoral Drops, Turlington's Balsam of Life, British Oil, and others. The only strictly American product that could claim a venerability somewhat approaching these was Samuel Lee's Bilious Pills, patented on April 30, 1796.

Most of the more recent remedies probably had been originated by local doctors or druggists, either upon experimentation or following old folk remedies, and after enjoying some apparent success were adopted by drug manufacturers. With rare exceptions, however, the names of the discoverers never seem to have made their way into medical history.

FIGURE 3.—Original wrapper for Judson's Chemical Extract of Cherry and Lungwort, printed about 1855.

Entrance of Dr. Morse's Indian Root Pills

During the summer of 1855 the Comstock firm, now located at 50 Leonard Street, was approached by one Andrew J. White, who represented himself as the sole proprietor of Dr. Morse's Indian Root Pills and who had previously manufactured them in his own business, conducted under the name of A.B. Moore, at 225 Main Street, in Buffalo. Actually, White's main connection with this business had been as a clerk, and he had been taken in as a partner only recently. Nevertheless, the Comstocks accepted his claims—carelessly, one must believe—and on August 10, 1855, signed a contract with White for the manufacture and distribution of these pills.

The originator of these pills was Andrew B. Moore. This is clear from several legal documents, including an injunction proceeding in behalf of White and Moore in 1859, which reads in part as follows:

The defendant Moore always had an equal right with White to manufacture the pills—and by the agreement of 21st June, 1858 Moore is (illegible) to his original right and the defendants are manufacturing under Moore's original right....

The plaintiffs (the Comstocks) by their acts have disenabled Moore from using his own name.... (emphasis in original).

FIGURE 4.—Label for Dr. Larzetti's Juno Cordial, 1844.

FIGURE 5.—List of medicines offered by Comstock & Brother (predecessor of the firm which later moved to Morristown) in 1854.

A number of years ago this good man was very sick. He had eight of the most celebrated doctors to attend him both night and day. With all their skill this good and pious gentleman grew worse, and finally they gave him up, saying that it was impossible to cure him and he would soon die ... In the afternoon he was taken with shortness of breath and supposed to be dying. The neighbors were sent for, the room soon filled, and many prayers were offered up from the very hearts of these dear Christian people, that some relief might be obtained for this good and pious man.

While these prayers were ascending like sweet incense to the throne above, and every eye was bathed in tears, a rumbling noise was heard in the distance, like a mighty chariot winding its way near, when all at once a fine span of horses, before a beautiful coach, stood before the door, out of which alighted a noble and elegant-looking man. In a moment's time he entered the room, and embraced the hand of his dear father and mother. She clasped her arms around his neck and fainted away.

The Doctor, surprised to see his father so nearly gone, immediately went to his coach, taking therefrom various plants and roots, which he had learned from the Red Men of the forest as being good for all diseases, and gave them to his father, and in about two hours afterwards he was much relieved.... Two days afterwards he was much better, and the third day he could walk about the room ...and now we behold him a strong, active man, and in the bloom of health, and at the age of ninety-five able to ride in one day thirty-five miles, in order to spend his birthday with this celebrated Doctor, his son.

FIGURE 6.—"A Short History of Dr. Morse's Father." A copy was inserted in every box of the pills.

From the 1820's onward the Indian strode nobly through the American patent-medicine wilderness. Hiawatha helped a hair restorative and Pocahontas blessed a bitters. Dr. Fall spent twelve years with the Creeks to discover why no Indian had ever perished of consumption. Edwin Eastman found a blood syrup among the Comanches. Texas Charlie discovered a Kickapoo cure-all, and Frank Cushing pried the secret of a stomach renovator from the Zuni. (Frank, a famous ethnologist, had gone West on a Smithsonian expedition.) Besides these notable accretions to pharmacy, there were Modoc Oil, Seminole Cough Balsam, Nez Perce Catarrh Snuff, and scores more, all doubtless won for the use of white men by dint of great cunning and valor.

The Struggle for Control of the Indian Root Pills

FIGURE 7.—Wrapper for Dr. Morse's Indian Root Pills, A.J. White & Co., sole proprietor.

a	b
c	d
e	f
g	FIGURE 8.—Indian Root Pill labels: a, original used by Moore, the originator of the pills; b, initial label used by A.J. White & Co. under Comstock ownership, 1855-1857; c, revised label adopted by Comstocks in June 1857 after Moore changed the color of his label to blue; d, label adopted by Moore and White for selling in competition with the Comstocks, 1859. Obviously printed from the same plate as c, but with an additional signature just above the Indian on horseback; e, new label adopted by the Comstocks after the departure of Moore and White; f, label used in the final years of the business; g, label, in Spanish, used in final years for export trade to Latin America.

I think the pills should be entered here so as to avoid part of the enormous duty. 30% is too much to pay. I think there might be an understanding so that it might be done with safety. Goods coming to me should come by Oswego and from thence by Steamer to Millport. By this route they would save the delay they would be subject to coming by Kingston and avoid the scrutiny they would give them there at the customhouse.

FIGURE 9.—"To Purchasers of Dr. Morse's Indian Root Pills"—a warning by James Blakely, Canadian agent for A.J. White, against the "counterfeit" pills manufactured by the Comstock firm.

My sales have been pretty good. Comstock Pills are put in almost every place, generally on commission at a low figure, but I get them put aside in most cases and make actual sales so they will be likely to get them back.

FIGURE 10.—As one episode in the contest between the Comstocks and White and Moore for control of the Indian Root Pills, the Comstocks succeeded in having White indicted for forgery and briefly lodged in jail.

The controversy and the difficulties between the members of the old firm of A.J. White & Co. of No. 50 Leonard Street, New York, being ended, we hereby notify all parties to whom MORSE'S INDIAN ROOT PILLS were sent or delivered prior to January 1, 1859, and all parties holding for collection or otherwise, any of said claims or demands for said Pills, that we the undersigned have forever relinquished, and have now no claim, right, title or interest in said debts or claims, and authorize the use of the names of said firm whenever necessary in recovering, collecting and settling such debts and claims.

The Brothers Part Company

FIGURE 11.—This announcement, sent to all customers of the Indian Root Pills, marked the final termination of the long dispute between two firms, both named A.J. White & Co., and both of whom claimed ownership of the pills .

Dr. Morse's Pills Move to Morristown

Alabama Arkansas Connecticut Delaware D.C. Florida Georgia Illinois Indiana Iowa Kansas Ter. Kentucky Louisiana Maine Maryland Massachusetts Minnesota Ter. Mississippi Missouri Michigan New York State New York City New Jersey New Hampshire North Carolina Ohio Pennsylvania Rhode Island South Carolina Tennessee Texas Virginia Wisconsin New Brunswick Nova Scotia Canada East (Quebec) Canada West Total United States Total Canada

12 1 3 5 1 5 15 415 298 179 1 21 7 2 21 5 6 8 32 194 88 3 212 1 9 179 192 2 5 21 1 30 303 15 19 7 434 2,277 475

FIGURE 12.—Label for Victoria Hair Gloss, Comstock & Brother, 1855.

The Golden Era

FIGURE 13.—Comstock factory buildings, about 1900.

FIGURE 14.—Wrapper for Longley's Great Western Panacea.

FIGURE 15.—The village of Morristown from the waterfront. Railroad depot, Comstock Hotel, and pill-factory buildings located left of center.

FIGURE 16.—Depot, Comstock Hotel, and factory buildings (at right), about 1910.

They have an especial action (through the blood) upon the SEXUAL ORGANS of both Men and Women. It is a well recognized fact that upon the healthy activity of the sexual apparatus depend the mental and physical well-being of every person come to adult years. It is that which gives the rosy blush to the cheek, and the soft light to the eye of the maiden. The elastic step, the ringing laugh, and the strong right arm of the youth, own the same mainspring. How soon do irregularities rob the face of color, the eye of brightness! Everyone knows this. The blood becomes impoverished, the victim PALE. This pallor of the skin is often the outward mark of the trouble within. But to the sufferer there arise a host of symptoms, chiefest among which are loss of physical and nervous energy. Then Dr. Howard's BLOOD BUILDER steps into the breach and holds the fort. The impoverished Blood is enriched. The shattered nervous forces are restored. Vigor returns. Youth is recalled. Decay routed. The bloom of health again mantles the faded cheek. Improvement follows a few days' use of the pills; while permanent benefit and cure can only reasonably be expected when sufficient have been taken to enrich the Blood.

FIGURE 17.—Card used in advertising Kingsland's Chlorinated Tablets.

Putting the Pills Through

FIGURE 18.—German circular for Judson's Mountain Herb Pills.

"Pa," said a lad to his father, "I have often read of people poor
but honest; why don't they sometimes say, 'rich but honest'"?

"Tut, tut, my son, nobody would believe them," answered the father.

Bowel Complaints Coughs Colds Chest Diseases Costiveness Dyspepsia Diarrhoea Dropsy Debility Fever and Ague Female Complaints Headaches Indigestion Influenza Inflammation Inward Weakness Liver Complaints Lowness of Spirits Piles Stone and Gravel Secondary Symptoms

FIGURE 19.—Card used in advertising Judson's Mountain Herb Pills.

JANUARY

THE GREAT FEMALE MEDICINE

The functional irregularities peculiar to the weaker sex, are
invariably corrected without pain or inconvenience by the use of
Judson's Mountain Herb Pills. They are the safest and surest
medicine for all the diseases incidental to females of all ages,
and more especially so in this climate.

Ladies who wish to enjoy health should always have these Pills. No
one who ever uses them once will ever allow herself to be without
them. They remove all obstructions, purify the blood and give to
the skin that beautiful, clear and healthful look so greatly
admired in a beautiful and healthy woman. At certain periods these
Pills are an indispensable companion. From one to four should be
taken each day, until relief is obtained. A few doses occasionally,
will keep the system healthy, and the blood so pure, that diseases
cannot enter the body.


MARCH

DISEASES OF THE CHEST AND LUNGS

These diseases are too well known to require any description. How
many thousands are every year carried to the silent grave by that
dread scourge Consumption, which always commences with a slight
cough. Keep the blood pure and healthy by taking a few doses of
JUDSON'S MOUNTAIN HERB PILLS each week, and disease of any kind is
impossible. Consumption and lung difficulties always arise from
particles of corrupt matter deposited in the air cells by bad
blood. Purify that stream of life and it will soon carry off and
destroy the poisonous matter; and like a crystal river flowing
through a desert, will bring with it and leave throughout the body
the elements of health and strength. As the river leaving the
elements of fertility in its course, causes the before barren waste
to bloom with flowers and fruit, so pure blood causes the frame to
rejoice in strength and health, and bloom with unfading beauty.

      GENERAL ORDERS—No. 1

      Headquarters

      Department of this Continent and adjacent Islands

      Pursuant to Division and Brigade orders issued by 8,000Field
      Officers, "On the Spot", where they are stationed. AllSkedadlers,
      Deserters, Skulkers, and all others—sick, wounded and
      cripples—who have foresaken the cause of General Health,shall
      immediately report to one of the aforesaid officers nearestthe
      point where the delinquent may be at the time this order ismade
      known to him, and purchase one box of

      JUDSON'S
      MOUNTAIN HERB PILLS

      and pay the regulation price therefor. All who comply withthe
      terms of this order, will receive a free pardon for pastoffences,
      and be restored to the Grand Army of General Health.

                                                         A. GOOD HEALTH
                                                         Lieutenant-General

                By order
           Dr. Judson,
                Adjutant-General

                                                         Sold by all dealers.

      AN OLD INDIAN DOCTOR WHO HAD made his fortune and retired from
      business, will spend the remainder of his days in curing that
      dreadful disease—CONSUMPTION—FREE OF CHARGE: his earnest desire
      being to communicate to the world his remedies that have proved
      successful in more than 3,000 cases. He requires each applicant to
      send him a minute description of the symptoms, with two Stamps (6
      cts) to pay the return letter, in which he will return his advice
      prescription, with directions for preparing the medicines &c.

      The Old Doctor hopes that those afflicted will not, on account of
      delicacy, refrain from consulting him because he makes No Charge.
      His sole object in advertising is to do all the good he can, before
      he dies. He feels that he is justly celebrated for cure of
      Consumption, Asthma, Bronchitis, Nervous Affections, Coughs, Colds,
      &c.

               Address


                                                    DOCT. UNCAS BRANT
                                                    Box 3531, P.O., New York

   How terribly lonesome I feel! How queer,
   To be sitting alone, with nobody near,
   Oh, how I wish Maria was here,
                       Mon dieu!
   The thought of it fills me with horrible doubt,
   I should smile, I should blush, I should wail,
           I should shout,
   Just suppose some fellow has cut me out!
                             Me out!

   Dr. Morse's Indian Root Pills
   The Best Family Pill in use

FIGURE 20.—A trade card advertising Kingsland's Chlorinated Tablets, which closely resembled a railroad pass.

     Pleas find here enclosed Two Dollars & 50 cts $2 50 cts for which
     pleas place to my credit and return receipt to me for same. I cant
     praise your Dr Morse pill two high never before in all my
     recolection has there bin a meddison here that has given such
     general satisfaction. I hope the pills will always retain their
     high standing and never bee counterfeited.... I could sell any amt
     Pills allmost if money was not so scarce. I have to let some out on
     credit to the Sick and Poor & wait some time though I am
     accountable to you for all I recd & will pay you as fast as I sell
     & collect ... I have about one Doz Box on hand.

    mr CumStock der ser i thaut i Wod rite yo
    u a few lineS to inform you that i was the fir
    St agent for you pills in thiS Setlement but th
    as iS Several agent round her and tha ar interfer
    With mee eSpeSly William a StavSon he liveS her
    at enfield he Wanted mee to giv him one of you Sur
    klerS So he Wod be agent but i Wodent let hi
    m hav hit an he rote to you i SupoSe an haS got a
    Suplye of pillS an ar aruning a gant mee he iS Sell
    ing them at 20 centS a box i Want you to St
    op him if you pleeS
    mr CumStock i Sent you too dollars the 21 p
    leeS Credet my a Count With hit mr. Cumsto
    Ck i Want you to Send mee Sum of you pam
    pletS i Want you to Send mee right of three tow
    nShipS aS i am Working up a good trad her i wan
    t indin Cree an enfield an Carnie tonnShipS rite
    Son aS poSSible an let me know whether you will let
    me have thoSe townShipS or not for my territory
    i Sold a box of pillS to melven willSon his gir
    l She haS the ChilS for three yer and he tride eve
    n thang he cood her wan nothing never dun her
    eny good one box of you pills brok them on her
    tha ar the beSt pillS i ever Saw in
    my life tha ar the beSt medeSon for the ChillS
    i ever Saw an rumiteS i am giting
    up a good trad i Want you to Send me Sum of
    you pampletS i want you to Stop theSe oth
    er agentS that iS botheran me an oblige you
    rite Son.
                                              enfield
                                            White Co.
                                                   illS
    thomaS Cathey

FIGURE 21.—Cover for booklet used as a circular describing the Indian Root Pills.

For some years past they have not been advertised in newspapers, they being filled with sensational advertisements of quack nostrums got up for no other purpose than catch-penny articles ...

    3 gal. Turpentine
    2 qts. Linseed Oil
    2 lbs. Hemlock
    2 lbs. Concentrated Amonia.

    4 lbs. Sulphur
    4 lbs. Saltpetre
    4 lbs. Black Antimony
    4 lbs. Feongreek Seed
    8 lbs. Oil Meal
    1-1/2 oz. Arsenic
    2 oz. Tart Antimony
    6 lbs. Powdered Rosin
    2 lbs. Salt
    2 lbs. Ashes
    4 lbs. Brand (Bran-?).

    1 oz. Dry White Lead
    1 oz. Oxide of Zinc
    1/2 oz. Precipitated Chalk
    3 oz. Glycerine
    Add 1 lb. Glue.

FIGURE 22.—A partial list of remedies offered for sale by Lucius Comstock in 1854, shortly after the separation of the old company into the rival firms of Comstock & Co. and Comstock & Brother.

FIGURE 23.—Dr. McNair's and Dr. Larzetti's acoustic oil apparently were identical in every respect. Labels and directions, with the difference only of the doctors' names, were quite obviously printed from the same type.

     Mr Wm h comstock
     Dear sir we have sent you one tierce & 3 cases of pill boxes wich
     we want you to send us a check for as soon as you git this for we
     have to pay it the first of next month & must have the money if you
     want eney moure boxes we will send them & wait for the money till
     the first of april youres truly
                                                 Quay & Champion

The Final Years

FIGURE 24.—In its final years the Comstock factory discontinued most of its old remedies and concentrated upon the three most successful: Comstock's Dead Shot Worm Pellets, Comstock's N. & B. Liniment, and Dr. Morse's Indian Root Pills.

FIGURE 25.—Comstock packaging building (upper floor used as residence for manager—note laundry) at left, hotel at right. Ferry slip directly ahead. About 1915.

   SALES OF DR. MORSE'S INDIAN ROOT PILLS
                    gross             Estimated
                                        Dollar
        Domestic   Foreign   Total      Amount
1900        ——       ——     6,238      100,000
1910      5,975      ——       ——        96,000
1920      3,243      ——       ——        52,000
1930        ——     1,893      ——        30,000
1941        316      ——       ——         5,000

FIGURE 26.—In its final years the Comstock advertising assumed a modern guise. Depicted here is the N. & B. Liniment (originally registered with the Smithsonian as Carlton's Celebrated Nerve and Bone Liniment for horses, in 1851).

FIGURE 27.—The pill-mixing building, about 1928 (building torn down in 1971).

FIGURE 28.—The packaging and office building at left, depot in center, and Comstock Hotel at right. Canadian shore and city of Brockville (location of another Comstock factory) in background.

Aloes and gamboge, of each 1 oz.; mandrake and blood-root, with gum myrrh, of each 1/4 oz.; gum camphor and cayenne, of each 1-1/2 drs.; ginger, 4 oz.; all finely pulverized and thoroughly mixed, with thick mucilage (made by putting a little water upon equal quantities of gum arabic and gum tragacanth) into pill mass; then formed into common sized pills. Dose: Two to four pills, according to the robustness of the patient.