| Author |
Hawkins, George Henry Edward |
| LoC No. |
10027865
|
| Title |
Poster advertising : Being a talk on the subject of posting as an advertising medium, with helpful hints and sensible suggestions to poster advertisers, and with thirty-two pages of full color reproductions of posters used by national advertisers
|
| Original Publication |
United States: The Author?, 1910.
|
| Credits |
Brian Coe and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.)
|
| Summary |
"Poster Advertising" by G. H. E. Hawkins is a guidebook on the subject of advertising through poster posting, written in the early 20th century. The book aims to provide insights and practical advice for advertisers looking to utilize this medium effectively, particularly highlighting its potential for local advertising and its advantages over other forms. It includes tips gleaned from Hawkins's vast corporate experience and features colorful reproductions of notable posters used by national advertisers. The opening of "Poster Advertising" introduces the concept and significance of poster posting as a specialized form of advertising. Hawkins outlines his intent to fill a gap in advertising literature focused on this medium, arguing for its efficiency and effectiveness. He emphasizes the strategic advantages of using large, colorful posters that capture attention in various locations, and addresses the necessity for advertisers to invest in high-quality designs. Hawkins also touches on the nature of poster size, cost, and practical advice for optimizing their impact, setting the stage for a comprehensive discussion on the topic. (This is an automatically generated summary.)
|
| Language |
English |
| LoC Class |
HF: Social sciences: Commerce
|
| Subject |
Advertising
|
| Subject |
Posters
|
| Category |
Text |
| EBook-No. |
71042 |
| Release Date |
Jun 25, 2023 |
| Copyright Status |
Public domain in the USA. |
| Downloads |
135 downloads in the last 30 days. |
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