Advertising by motion pictures by Ernest A. Dench

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About this eBook

Author Dench, Ernest A.
LoC No. 16025184
Title Advertising by motion pictures
Original Publication United States: Standard publishing company, 1916.
Credits deaurider, PrimeNumber and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive)
Summary "Advertising by Motion Pictures" by Ernest A. Dench is a comprehensive guide on the utilization of motion pictures as a medium for advertising, written in the early 20th century. This publication aims to inform advertisers about the various techniques, strategies, and effectiveness of using moving images to convey advertising messages effectively. Dench, an experienced journalist and industry insider, emphasizes the importance of leveraging the unique qualities of film to engage audiences and enhance commercial appeal. The opening portion of the book introduces Dench's motivation for writing this guide, specifically addressing the existing lack of concrete information regarding motion picture advertising. He highlights that despite the success of the film medium in entertainment, its advertising potential remains underexplored due to a scarcity of organized knowledge. Dench outlines key considerations for advertisers, such as the significance of visual storytelling, the need to avoid clutter in film advertisements, and how to captivate audiences through quality content. He emphasizes that successful advertising requires an understanding of how audiences engage with films, and a well-crafted motion picture can effectively convey a product's appeal without relying heavily on verbal communication. (This is an automatically generated summary.)
Language English
LoC Class HF: Social sciences: Commerce
Subject Motion pictures
Subject Advertising
Category Text
EBook-No. 70188
Release Date
Copyright Status Public domain in the USA.
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