The Psychology of Salesmanship by William Walker Atkinson

Read now or download (free!)

Choose how to read this book Url Size
Read online (web) https://www.gutenberg.org/ebooks/41510.html.images 307 kB
EPUB3 (E-readers incl. Send-to-Kindle) https://www.gutenberg.org/ebooks/41510.epub3.images 147 kB
EPUB (no images, older E-readers) https://www.gutenberg.org/ebooks/41510.epub.noimages 149 kB
Kindle https://www.gutenberg.org/ebooks/41510.kf8.images 236 kB
older Kindles https://www.gutenberg.org/ebooks/41510.kindle.images 203 kB
Plain Text UTF-8 https://www.gutenberg.org/ebooks/41510.txt.utf-8 278 kB
Download HTML (zip) https://www.gutenberg.org/cache/epub/41510/pg41510-h.zip 134 kB
There may be more files related to this item.

About this eBook

Author Atkinson, William Walker, 1862-1932
Title The Psychology of Salesmanship
Credits E-text prepared by sp1nd, C.M., and the Online Distributed Proofreading Team (http://www.pgdp.net) from page images generously made available by Internet Archive (http://archive.org)
Summary "The Psychology of Salesmanship" by William Walker Atkinson is a scientific publication written in the early 20th century. The book explores the psychological principles that underpin sales techniques and practices, emphasizing the importance of understanding both the salesperson's and the buyer's mindset in facilitating successful transactions. Atkinson aims to fuse psychology with effective salesmanship, arguing that the mental processes involved in selling are critical to achieving success in the business world. The opening of the text presents a discussion on the evolution of the perception of psychology within the business realm. Atkinson notes that, traditionally, business people regarded psychology with skepticism, associating it with abstract theorizing rather than practical application. However, he asserts that psychology—the science of the mind—is integral to effective sales techniques, fundamentally influencing how goods are marketed, sold, and purchased. He highlights the importance of understanding mental states that sellers can induce in consumers, such as attention and desire, and suggests that mastering these psychological principles can lead to greater success in sales. Through various examples, he sets the stage for a deeper exploration of salesmanship as it relates to human behavior and mental processes. (This is an automatically generated summary.)
Language English
LoC Class HF: Social sciences: Commerce
Subject Selling -- Psychological aspects
Category Text
EBook-No. 41510
Release Date
Copyright Status Public domain in the USA.
Downloads 230 downloads in the last 30 days.
Project Gutenberg eBooks are always free!