The Project Gutenberg EBook of The Alden Catalogue of Choice Books, May 30, 1889, by John B. Alden This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org Title: The Alden Catalogue of Choice Books, May 30, 1889 Author: John B. Alden Release Date: August 7, 2014 [EBook #46522] Language: English Character set encoding: UTF-8 *** START OF THIS PROJECT GUTENBERG EBOOK ALDEN CATALOGUE OF BOOKS, MAY 1889 *** Produced by Barbara Tozier, Bill Tozier, Stephen Hutcheson, and the Online Distributed Proofreading Team at http://www.pgdp.net
May 30, 1889.
Superseding all previous dates.
WATCH-WORDS of the REVOLUTION:
TERMS, FREIGHT, POSTAGE, ETC.
Prices Include cost of prepaying transportation by mail or express, unless “at store” is specified. Formerly, prices were at store, always, cost of transportation being added. The change is one of convenience rather than of increase or of decrease, but on many books there is a substantial reduction in price.
Stockholders or Bondholders of the Alden Publishing Co. are allowed a reduction from Catalogue prices of the amount indicated by the figures in parenthesis; for instance: Alden’s Manifold Cyclopedia, per volume, cloth 60c. (20c.) means 40 cents net to Stockholders. To avoid possible misunderstanding, orders at Stockholders’ prices must invariably be accompanied by remittance, and by Coupon or a Certificate which is supplied to Stockholders for that purpose. Terms for Stock will be found elsewhere under the head of “Co-operative Publishing;” terms for Bonds will be seen by copy of the Bond itself elsewhere printed.
John B. Alden, Publisher,
THE ALDEN PUBLISHING CO., Proprietors.
NEW YORK, 393 Pearl Street. P. O. Box 1227.
The Alden Publishing Co. was organized June 1888 with a view, on the part of its promoters, to consolidating and strengthening various interests which had previously been allied, but independent, and of introducing to the fullest practicable extent the principle of co-operation for the benefit of buyers of books. The amount of capital paid up Feb. 4, 1889, was $61,167.00. A dividend of five per cent. was paid Dec. 20, 1888. The business is recently growing very rapidly, and the prospects are extremely encouraging.
The Company was incorporated June, 1888; authorized capital $500,000: shares $1.00 each. The capital stock of the Company is sold at par for cash, in lots of not less than five shares, and is NOT assessible, and there is absolutely no liability to stockholders whose shares are fully paid for, under any circumstances, other than the liability for salaries of employes, which is common to, we believe, all of the States, and is practically no liability, salaries being paid weekly or fortnightly.
All dividends will be paid in cash, but each Stockholder will be allowed the privilege of taking instead of cash any books sold by the Company to the amount of the dividend, at special reduced prices to stockholders, which makes the dividend equivalent to about 16 per cent. Prices to Stockholders are the regular prices reduced by the amount indicated by the figures in parenthesis immediately following the Catalogue price.
Stockholders have the privilege of purchasing at any time any books sold by the Company at a small advance upon the cost, this privilege being limited in amount to a sum not exceeding, in any one year, the par value of the Stock owned by the purchaser. For prices to stockholders, see catalogue.
Some limitation is, obviously, necessary; otherwise any one at enmity with the enterprise, might, on an investment of $10.00, purchase an unlimited quantity of books at reduced prices, and undersell us with our own customers. The privilege is open to Stockholders immediately upon investment being made.
What lover of good books can not afford to take at least ten shares? How many friends might, with advantage, take a hundred, or more shares? A million dollars capital would not suffice to manufacture the books our patrons are urgently calling for: we are doing now an immense business for the amount of our capital, which business will be increased as our resources are enlarged.
76 Per Cent. Annual Dividends!
The Literary Revolution has never assumed to furnish books at a price below what would permit a fair profit, nor has it ever solicited investments on the basis of expectation of fabulous returns. The facts are simple, and the opportunities offered are based on common sense. If you invest $10.00 you have reasonable expectation of not less than 10 per cent. annual dividend, but as a Stockholder you also have the opportunity of purchasing with your dividend books at a price below what they would cost one NOT a Stockholder—that makes your dividend equal to about 16 per cent. Again, you, as a Stockholder, are allowed the opportunity of purchasing, if you want them, during each year, books at special prices to an amount not greater than the par value of your Stock which, as will be seen from the list of prices to Stockholders, average (on our own publications) about 40 per cent. below what the same books would cost one not a Stockholder. In other words, you can buy $16.00 worth of books for about $10.00, thus saving $6.00, which is equal to 60 per cent. on your $10.00 stock, which, added to 16 per cent. dividend, makes practically 76 per cent. per annum on your investment. If you own $100.00 or more Stock you have similar privileges to the larger amount—if you don’t want so many books for your own use you can accommodate your friends or you can sell the books at a profit.
Literary Revolution Savings-Bonds.
To meet the convenience of friends of the enterprise who hesitate to make an investment of a character so permanent as in the Capital Stock of the Company, a Savings-Bond is now issued, payable three months, six months or twelve months from its date, which affords every facility given by the ownership of Stock, but pays approximately 60 per cent. per annum, instead of 76 per cent. A copy of the Bond, elsewhere, gives full particulars.
Remittances may be addressed to John B. Alden, or to
THE ALDEN PUBLISHING COMPANY,
393 Pearl Street, New York, or any Branch Office.
Abbreviations:—The letters prefixed to the above titles indicate the type used in each volume, as follows: N., Nonpareil; M., Minion; Br., Brevier; Bo., Bourgeois; L. P., Long Primer; S. P., Small Pica; P., Pica. Titles marked with the asterisk (*), I have also in plain cloth binding, at a price 15 per cents lower. Those marked with the obelisk (†), I have in plain cloth only, at a price of 15 cents lower.
(All 40 per cent. to Stockholders.)
These are not literal translations, but, far more interesting to the average reader, they are biographical and critical, giving extended selections (translated) at once characteristic of the author, and entertaining.
Good paper, large and clear type, ample margins, excellent press work and a somewhat odd but remarkably neat and tasteful style of binding, together with the nature of their contents cause these books to combine the useful and the ornamental in a high degree. The price, low before, is reduced one-half.
“I have two encyclopedias—Chambers’s and the Britannica—but for handy reference I prefer the Manifold. It is the Encyclopedia for the student, author and poor man.”—D. W. Hull, Colfax, Iowa.
“The work is marked by uniform excellence, each volume being packed with just such information on the manifold topics treated of as is ordinarily desired. The illustrations are numerous and helpful. It is a Cyclopedia for the people, and it is made available to all by the extremely small price.”—Christian Intelligencer, New York.
“No student of literature can afford to be without this work; and to subscribe for it at once, and study each volume as it comes out, is the best way for those who have not much time or money at their disposal. There is really no reason why the lover of the best literature should not read this excellent selection steadily through from the first page to the last.”—National Baptist, Philadelphia.
“I have received thirteen volumes of Alden’s Cyclopedia of Literature, and am more than satisfied with them. I think the same amount of equally well digested information could not have been brought to my shelves from other sources for double the cost of these volumes. Both their manner and matter are excellent.”—H. H. McIntire, West Randolph, Vt.
“We hail with pleasure every new volume of this most unique and interesting work.”—Farm, Field and Stockman, Chicago, Ill.
“I have received volumes XII. and XIII. of the Cyclopedia of Universal Literature, and am more and more surprised at the cheapness and thoroughness of the work. When completed, I do not think there will be its equal in the language.”—Mrs. Lois J. Campbell, Fairfield, Pa.
“The maps are not only very complete, but are brought up to the latest development of the various countries of the world in railroads, adjustment of territorial lines and discovery.”—Presbyterian Quarterly, Chester, S. C.
“It is one of the marvels of cheapness for which American readers are already much indebted to this publisher.”—Christian Cynosure, Chicago.
“It is clear, well arranged, and comprehensive, abounding in personalities of the writers, which gives the reader a good idea of their qualities. For a great multitude of readers the volume is just such a book as they need.”—Inter-Ocean, Chicago, Ill.
“Evidently Prof. Hutson is an accomplished scholar and a thorough master of the subject of which he writes. His book is as fresh and bright and interesting as a novel.”—News, Charleston, S. C.
“A short history of French literature, clear, comprehensive, well arranged, extending from its beginnings to the present time; the interest is enhanced by the personality with which the author invests the individual writers, and by the well-chosen quotations (translated) with which he sustains his own opinions.”—Christian Leader, Cincinnati, Ohio.
“A handsome manual by Professor C. W. Hutson, author of ‘The Beginnings of Civilization.’ It is marked by the same scholarly spirit as was there shown. It covers the last 900 years in its view. The troubadours, the fables and the chronicles, the Renaissance ages, the great satirists, dramatists, essayists, encyclopedists, the scientific writers, the philosophers, the critics and the poets, men and women, from Moliere to de Stael, and even the translated French literature of Louisiana—all are generously though compactly treated.”—Brooklyn Daily Eagle, Brooklyn, N. Y.
“The work is exceedingly interesting, and gives a very faithful illustration of French thought as set forth in the general literature of the people. One cannot read the work without securing a fair and most pleasant acquaintance with the eminent men and women who have given to France a literature second to none, in many respects, of any nation. The author shows himself both an admirer of French thought and thoroughly conversant with it.”—Herald of Gospel Liberty, Dayton, Ohio.
“Beginnings of Civilization will be of great interest to Bible students, especially in those portions which treat of countries in immediate connection with Hebrew history.”—Christian World, Dayton, O.
“The ‘Story of Beryl’ is written in the author’s usual graceful style. The characters are true to nature, the incidents told in pure English, and one can not help being interested in the story.”—Morning Star, Boston.
“Out of a Besieged City affords one the most excellent idea of the events of the stirring times of the Revolution.”—Central Baptist, St. Louis.
Alden’s “New” Ideal Revolving Book Case, above described, ready May 1, 1889, is a great improvement upon the styles heretofore sold. The new is supported from the top instead of at the base, as formerly, thus standing firmer and revolving more freely; the “knock-down” feature of No. 3 is a triumph of mechanical ingenuity; the workmanship and the material used, in both styles, are a great advance on those formerly sold—this is high praise, indeed, considering the delightful satisfaction the book cases have given in the past, but our patrons will find our estimate just; this, we think, comes very near to being a “perfect” book case!
“This is a wonderfully interesting book. The ancient stoical philosophy receives, in this great and gentle-minded Roman Emperor, its noblest expression.”—Advance, Chicago.
“I think so much intrinsically valuable information was never before compressed into so small a space. An Atlas and a Gazetteer for 25 cents!”—Benson J. Lossing, LL.D., Dover Plains, N. Y.
“No man, since the days of Sir William Jones, has so deeply drunk at the founts of Indian learning, or so well interpreted its meaning to the Occidental mind as has Edwin Arnold. The ‘Pearls of the Faith,’ contains some of the finest poetry, in thought and expression, of recent times.”—Methodist Magazine, Toronto.
“‘Bacon’s Essays’ are a part of the mental furniture of nearly all reading people. They can be read now with as much profit as when they were first written.”—Observer, New York.
“If Bacon first discovered the rules by which knowledge is improved, Locke has most contributed to make mankind at large observe them.”—Mackintosh.
This is the estimate put upon the Kalevala by such an eminent authority as Max Müller.
“Certainly the ‘Kalevala’ as it stands, is one of the World’s great poems. * * Of its antiquity there is no doubt. It is thoroughly pagan from beginning to end. * * All the characteristics of a splendid antique civilization are mirrored in this marvelous poem, and Mr. Crawford’s admirable translation should make the wonderful heroes of Suomi song as familiar if not as dear to our people as the heroes of the great Ionian epics.”—Evening Telegraphy, Philadelphia, Pa.
“‘Curious Myths’ will be found of great assistance to intelligent persons generally who are often puzzled about the Wandering Jew, William Tell, and other distinguished characters who become the more unsubstantial the nearer we get to them.”—Daily Eagle, Brooklyn, N. Y.
“The works of Thomas Carlyle have become classic. A library would be scarcely complete without something from his pen.”—Evangelist, St. Louis.
The best exposition of the “Faith Cure.” The author claims that the atonement of Christ was designed to give health to the body as well as to the soul.
“Whatsoever the reader may think of the subject discussed in the work, he will certainly find it the most readable, reasonable, and reliable compend of this interesting topic.”—Friends’ Expositor, Toronto, Ont.
Beautiful little volumes which need only to be seen to be admired. Note the extremely low price. At these rates really choice literature is cheaper than the “trash” which in low-priced form is largely circulated.
List of the Vols.—Over 130 Illustrations.
So many thousands of our book buying patrons seem to want a cheap Dickens that I concluded to produce this, incomparably the cheapest edition ever printed! And quite a respectable edition it is, too—printed from the same plates as Appleton’s “Popular Library Edition,” which is still on their catalogue at $10.00! You may have a sample volume (name at least four, and your order of preference) for 45 cents, postpaid, to be returned if not wanted. Discounts to Club Agents liberal. Order a sample and sell a dozen—or a hundred—sets!
“The set of ‘Boz’ Dickens which I ordered from you came yesterday, and I assure you of my delight at possessing such a literary treasure for such a small expenditure of money.”—Mrs. J. T. Stephenson, Griffin, Ga.
“Daudet is undoubtedly a genius. He knows the power of words, and uses it with skill. The simplest scenes fairly thrill with life. His noble characters move with that charm that is so attractive, and his ignoble characters with that meanness that is so detestable. When he touches with that genuine simplicity any bewitching look of nature, he makes it so powerful that it remains in the memory long afterwards. Whether this last novel of the great Frenchman is aimed or not at the individual members of the Academy, we do not know, but certainly he punctures the big bubble of the Academy itself and lets out a great deal of the gas; not in one place or two, but in a hundred. But we sincerely wish this literary French genius would employ his pen with less objection in some instances, or, in other words, that he would be more chaste and refined. If this is a study of social life, as he claims in his dedication, then evidently what Paris needs is not so much study, but reform.”—Zion’s Herald, Boston.
Here are eight books one can commend most heartily, and with a good conscience. They are not only charming, but they are educating, in the truest sense. They delight the young folks, and parents and teachers are pleased to know the fact. It is a positive pleasure to be able to present these exquisite old tales in such excellent form, at a cost so greatly reduced.
The Emerson of the Ancients! No philosopher of antiquity, save possibly Plato and Aristotle, is more quoted, or more revered. It is really a good book for every library. This pretty and convenient Ideal edition is just the dress for such a book.
Contains the Encheiridion, selections from the Dissertations and Fragments, an introduction and helpful notes. Deserves wide circulation.
“The book of Epictetus, the noblest of the Stoics.”—St. Augustine.
“Almost a revelation.”—Christian Union. “Grand reading for the clergy.”—Bishop Coxe. “A most original and ingenious book, instructive and suggestive in the highest degree.”—Nonconformist. “One of those rare books which find a new point of view from which old things themselves become new.”—Chicago Standard. “Too much cannot be said in praise of it, and those who fail to read it will suffer a serious loss.”—The Churchman. “In Drummond’s book we have none of the nonsense of the new theology, but the old theology splendidly illumined by the newest scientific knowledge.”—Dr. Henson, Chicago.
“This veteran scientist is as enthusiastic and hard-working as a boy, and whatever he writes is stamped with the highest authority. It gives us pleasure to commend this book.”—Morning Star, Boston.
“This book has been universally commended as containing the substance of knowledge about the evolution of earth and man, though the author can hardly be called an evolutionist. This republication is in cheap form and places a very valuable work in the hands of any one who desires to read it.”—World, Omaha.
“The richest dictionary of wit and wisdom any language can boast of. Enlarged and illuminated by the researches and sagacious running criticism of Mr. Croker, it is, without doubt—excepting a few immortal monuments of creative genius—that book which would be most prized in other days and countries by the students of ‘us and our history.’”—London Quarterly Review.
“We cannot believe that any subsequent improvement will ever be made upon this edition; and we have no doubt that it will excite the curiosity and reward the attention of the reading world.”—North Am. Review.
“A thoughtful and scholarly work, written in the interest of persons who are bewildered by the teaching of unbelieving evolutionists.”—Christian Standard, Cincinnati, O.
“No one can be more sure and clear than Dr. Hark, that whatever may hereafter come to be the final, clearly and indisputably settled results of scientific examination, they will be found to be in perfect accordance with the equally carefully ascertained teachings of the Christian revelation. In that firm faith we may all agree and encourage science to the most diligent examination, only bidding it not to be too sure of its conclusions until the evidence is complete.”—The Lutheran, Philadelphia, Pa.
“I have been delighted, instructed and morally animated by The Spirit of Beauty. It gives rich, delicate and robust expression to a various knowledge, as well as to fine, devout and far-reaching thought. I have not for long taken up a book which has interested me so immediately, or refreshed me so abundantly.”—Rev. R. S. Storrs, D.D.
“Every page shows the author’s warm sympathy alike with what is best in modern scientific and Christian thought—his enthusiasm for nature, for humanity and for God.”—The Advance, Chicago, Ill.
“It is not the ‘bigoted’ theologian who rises this time in the higher interests of humanity, but the trained and well-informed scientist. It is an arrow from within the fort, and its destructive power is all the greater because the bowman himself takes ‘some stock in Darwin’s Origin of Species.’ The fact that the bow has been bent not directly for the purpose of rescuing religion, but for the rescue of beauty and art and morality and civilization from the toils of a false science, will give the book a hearing where the argument from religious grounds would have none. We know of no better book to be placed into the hands of the college student or young doctor or lawyer whose casual reading or not wholly mature thinking has infected him with agnostic or Spencerian views.”—The Lutheran, Philadelphia, Pa.
An extremely valuable series. Volume I. covers the period from the creation of the world to the fall of Rome; Volume II. treats of the Middle Ages; Volume III. comes down to the present time, and Volume IV. forms a summary of the historical phase of the Science of Geology. Excellent for students and for general readers.
“Irving is an author every American child should early become acquainted with and learn to love. His genial spirit, kindly humor, and pure style, fit him eminently to become the literary model of our young folks, and the worthy introduction to the further study of our literature.”—School Journal, Lancaster, Pa.
“The characters stand forth in bold relief against a dark and gloomy background; they are like the figures of a Greek frieze in their Titanic majesty. Pleasing, no one could call the novel; fascinating it must prove to all. The story of the wars of the Cossacks and of their desperate struggles to maintain their lawless freedom is among the romances of history.”—The Golden Rule, Boston, Mass.
“The volume is a worthy tribute to our American women of letters, and a fair sample of our best fiction work. It is a book that will commend itself to our patriotism, and to all lovers of our national literature.”—Christian Evangelist, St. Louis, Mo.
“It ought to prove one of the most profitable volumes the publisher has made, for such a collection of admirable short stories seldom is found within the covers of a single book. * * * A galaxy indeed of lustrous stars. The book deserves to be printed with the highest art and to be bound in morocco and gilt; but it appears with propriety in a form which brings it within the reach of persons of moderate means. Such a dollar’s worth seldom can be secured by reading households.”—Christian Intelligencer, New York City.
By far the best translation of a book which has exerted a wonderful influence in the past and which is now accepted as a sacred volume by more than two hundred million people.
“There are few smoother or more gracefully written books of travel than Bayard Taylor’s ‘Views Afoot.’ For two years he was a wayfaring pedestrian, often reduced to a plate of soup and a crust, trudging along in a dilapidated pair of shoes, but his spirits, health, and delightful resources as a correspondent never failed. He saw Europe thoroughly for $500 earned by the way, and came back to his country quite a famous young man. His letters are good reading to-day. They present Europe from the pedestrian side; and among many literary graces they have the poetic. ‘Views Afoot’ is one of the new publications of John B. Alden, the cheapness of whose books is a modern novelty. The volume is set in a large, peculiarly distinct type, and has in all respects an attractive, comfortable appearance.”—Commercial Gazette, Cincinnati, O.
“The Interwoven Gospels is an exceedingly helpful and convenient arrangement, based on a good plan, and well wrought.”—Rev. Richard G. Greene, East Orange, N. J.
“The advantage of such a book, both to a young reader and to a teacher of New Testament history, in bringing the gospel narratives into their proper relations, and in giving a clear mental view of the times and seasons to which events belong, must be apparent.”—The Interior, Chicago, Ill.
“The work is well done, and the little book will be welcome aid to many in the study of the New Testament.”—The Examiner, N. Y. City.
“For a handy-volume series, agreeable to the eye and convenient we commend Mr. Alden’s publication, and the reasonable price should certainly insure its success.”—The Bookmart, New York.
“Your books came duly to hand. I am very much pleased with all their make-up, binding and contents, and especially with their marvelously low price. Only they cheat a body out of work—for Bayard Taylor and Beecher kept me from sermonizing and the Woman’s Story kept my wife from sewing all the afternoon.”—Rev. P. C. Croll, Schuylkill Haven, Pa.
“I have books from a majority of the principal publishing firms in the U.S., and I can assure all, that your work is always equal and generally superior to any of them, notwithstanding your marvelous prices.”—A. L. Campbell, Silver Creek, Ky.
“In this large work is comprised all possible self-aid in the treatment of diseases, accidents, emergencies, etc.”—Brooklyn Eagle.
“It is, in fine, the best book of the kind ever published. No family should be without it.”—Charleston Daily News and Courier.
“An interesting volume, containing sketches and portraits of General Lew Wallace and his wife, Mark Twain, Octave Thanet, Charles Reade, Maurice Thompson, Celia Thaxter, Robert Louis Stevenson, Frances E. Willard, Paul H. Hayne, Emerson, Thackeray, Joel Chandler Harris, and other literary people. The book is well printed and bound, and, like all of Mr. Alden’s publications, is sold at an astonishingly low price. Writers will find it of special interest.”—The Writer, Boston, Mass.
“The work can hardly be overrated in importance. The faces of the most eminent men and women shine forth from its pages, and the events of their lives are illustrated by the author in the happiest possible manner. The American youth who owns the work may be justly envied.”—Herald of Gospel Liberty, Dayton, O.
“Whoever opens this book will be surprised to find how little of the technical there is in it, how popular it is in style, and plain in its statement of astronomical facts. It is one of the most brilliant and fascinating expositions of the science of the stars we have ever seen. While it cannot fail to interest the special student of the noble science of astronomy, its chief value, we judge, will consist in its charming adaptation to the tastes of the general reader.”—Guardian, Philadelphia.
“The realism of the author reminds one of Tolstoi and his military pictures in the forms of both history and romance.”—The Eagle, Brooklyn.
“So thrillingly and graphically told that the reader’s pulses tingle as his fancy accompanies this wild expedition.”—The Courier, Buffalo, N. Y.
“A remarkable book—a work of true genius.”—New York Tribune.
“It will attract the lovers of the best literature.”—Literary World.
“One of the strongest works of fiction that have appeared in England since George Eliot.”—Critic.
“Nothing, indeed, approaching it has appeared in its particular department since the last work of George Eliot.”—Churchman.
“The ‘Fortnight’ has no sleepiness, even for the drowsy-inclined eyes of a summer tourist.”—National Republican, Washington, D. C.
“All lovers of candor and keen air and sunshine must be charmed with Maurice Thompson’s little book of essays, entitled ‘Sylvan Secrets.’ The author is above all things a poet, and his science breaks into poetry at every turn.”—The Critic, N. Y. City.
“Mr. Thompson is a genuine poet. He discloses secrets in woods, sea and skies of which we never dreamed. Songs of birds and whispering winds have new meanings as he listens to them. There are no dull pages in this book.”—Lutheran Observer, Philadelphia, Pa.
A very interesting and important series of biographies of men who have been influential in the social and political history of the world.
“My own private library and the two churches in my charge are the richer for your praiseworthy attempts to bring good books within the reach of ordinary pocket books.”—Rev. William H. Bulkley, Stepney Depot, Ct.
“The package of books was duly received, and must say that we are highly pleased with the same. In fact, it is one of the best investments we ever made.”—The Globe Oil Co., Cleveland, Ohio.
“A real life-like picture of the age in which Jesus lived and died. The design of the author is admirably executed, and the fidelity with which he has personated and illustrated the greatest life-history of earth will win for him more enduring fame than he won on the battle-field of our late civil war.”—Lutheran Observer, Philadelphia, Pa.
“Mrs. Wallace has a sense of humor, and her geniality sparkles and plays over pyramid, sphinx, Colossus and Nile scenery in a way that relieves her descriptions of a thousand times told tale of dullness or repetition. Nothing short of a vigorous writer could do that. The reader is carried along in the charming society of the ‘Antiquary,’ the ‘Historian,’ ‘Thalia,’ so that one feels quite of the party. * * * Romance and philosophy enter entertainingly into this ‘medley,’ which is not altogether without continuity, and the interest is sustained to the end.”—Literary Bureau, Washington, D.C.
“Mrs. Wallace fascinates the reader in two ways: The story itself is one of illimitable interest, and it is charmingly told from beginning to end. The style is of the matter. Mrs. Wallace has steeped her mind in the glory of these wonderful lands—the glory of their traditions, the glory of their scenery—and the touch of her imagination, in its delicate appreciations, its dreamy hints, its allusiveness, its pathetic sympathies, imparts a constant glow to her pages, and makes vivid and life-like a narrative of those far western and old-time countries and peoples.”—Apostolic Guide, Cincinnati.
“Mrs. Wallace is one of the most fluent and fascinating writers in this country. Her descriptive powers are simply marvelous.”—Express, Easton.
“It is an historical romance. The scene, the characters, and the historical events are finely selected; for they abound with striking images and associations. It is not a work of an ordinary character. It is the production of a thoughtful, able, imaginative, and, above all, a pure and right-minded author, of clear thought and sound sense.”—Andrews Norton.
“I enclose cheque. You are doing noble work for the lovers of good books, and it is only because everybody does not know you that you do not supply everybody with books.”—S. A. Barnes, President Teacher’s Association, Spring Garden, Fla.
“Dr. Geikie’s readers will follow him through Palestine, Bible in hand, with eager interest and constant delight.”—Literary World, Boston.
“We congratulate Sunday-school workers that the best manual for practical use on the Holy Land is now placed before them at a wonderfully low price, and yet, print, binding, and illustrations are of the highest order.”—Maine S. S. Reporter.
“Taken altogether, we know no work of like design that can be commended with so little qualification. For the average reader there is nothing that compares to it.”—Christian Evangelist, St. Louis.
“Fills a place which no commentary can occupy, as it brings to bear upon the Biblical record a vast amount of information—geographical, historical, scientific—not available in an ordinary commentary.”—The Guardian, Philadelphia.
“It breathes the spirit of true faith in Christ. I rejoice at such a magnificent creation.”—Dr. Delitzsch.
“We earnestly recommend young men to read what has been to ourselves a truly delightful work.”—Dean Alford.
“When such a man as the wise and gentle Dean Alford recommends a book, all is said, and said as only a few can say it. Every parent, every teacher, every friend of the race, every believer in things of good repute, must echo his convictions, and join with him in bearing witness to the good sense, the exquisite fancy, the pathos, piety, and sound moral reasoning that illuminate every page.”—The Week, Toronto.
“No one mind has ever made such an impression on Christian thought. No one can hesitate to acknowledge the depth of his spiritual conviction and the strength, solidity, and penetration with which he handled the most difficult questions, and wrought all the elements of his experience, and his profound scriptural knowledge, into a great system.”—John Tulloch, Principal of St. Andrew’s University.
“Macaulay’s essays are remarkable for their brilliant rhetorical power, their splendid tone of coloring and their affluence of illustration. He excels in the delineation of historical characters and in the art of carrying his readers into a distant period and reproducing the past with the distinctness of the present.”—Geo. S. Hillard.
“Both his turn of mind and style of writing are peculiar, and exhibit a combination rarely if ever before witnessed in modern literature. He is deeply learned in ancient and modern lore; he is eminently dramatic and pictorial; alternately speaks poetry to the soul and pictures to the eye. His learning is prodigious; in many of his writings there are reflections, equally just and original, which were never surpassed in the philosophy of history.”—Sir Archibald Allison.
“Every one who reads at all should read Prescott.”—The Presbyterian, Philadelphia, Pa.
“Prescott was a prince among historians.”—Christian Secretary, Hartford, Ct.
“Mr. Prescott ranks among the most successful historical writers of all times.”—Sunday Morning Herald, Minneapolis, Minn.
“This edition includes all the maps, notes and illustrations of the edition for which $18 has heretofore been charged, and the illustrations are actually superior to those of the $18 edition.”—Oregonian, Portland, Oregon.
“He that would have the best History of Egypt will choose Rawlinson’s, and he that would have the cheapest will buy Alden’s. This most valuable work, an almost exhaustive treatise on all that pertains to Egypt, could not formerly be bought for less than $6.00, but is here offered, profusely illustrated, and in Mr. Alden’s excellent style of workmanship, at the exceedingly low price of $1.50.”—Guardian, Philadelphia.
“Mr. Rawlinson is doubtless the best modern authority in Biblical researches as sources of evidence of the credibility of the Scripture records. He seems to have devoted his life to this department of study, and to him the world is greatly indebted therefor.”—Journal and Messenger, Cincinnati, O.
A series of volumes that are justly held in high estimation; now reduced in price nearly one-half, they ought to secure wide circulation.
“The books received. It is a never-ceasing wonder how such fine editions can be supplied in exchange for the very small sum you ask for them.”—S. B. Walker, Castle Rock, Colo.
“The book ordered from you was a pleasant surprise to me, in type, binding and general appearance. Will send you another and larger order soon.”—A. R. Read, Principal of Schools, Ebensburg, Pa.
The grandeur and vastness of our mountains, the beautiful scenery of many of our rivers, the magnificence of our great waterfalls—all present a field for the artist, who has made excellent use of the same. The descriptive matter is also very interesting as well as instructive. Printing and binding are very fine. An excellent presentation volume and an ornament to any parlor or library. The price is extremely low.
“I cannot find language to express my surprise and delight at the quality of your books, and then the prices are really nominal compared with the prices I have been paying for similar books. I shall order from you as fast as my means will allow, until I fill my library.”—Annie Kelly, New Switzerland, Ga.
“Your prices are very tempting, and all the books that I have heretofore gotten of you more than fulfilled my expectations.”—Lewis M. Ayer, Anderson, S. C.
In this ingenious work the four biographies of Christ are given in the language of the Gospels, but so arranged and blended as to form one continuous narrative. When known, the period and place at which the events described occurred are noted. Where the Evangelists have given more than one account, the fullest one, or the one which best harmonized with the preceding subject, has been taken and the peculiarities of the others interwoven therewith.
“The work is well done, and will be welcome aid to many in the study of the New Testament.”—The Examiner, N. Y. City.
“Mr. Pittenger has done his work skillfully and the book cannot but prove helpful to the Bible student.”—Witness, Montreal.
“It is a useful and important work for Sunday-Schools and Bible classes engaged in the study of the Word.”—Western Christian Advocate, Cincinnati.
“The Interwoven Gospels is an exceedingly helpful and convenient arrangement, based on a good plan, and well wrought.”—Rev. Richard G. Greene, East Orange, N. J.
“The work supplies an arrangement that most readers feel the need of, for obvious reasons, and is very useful as an introduction to study of the New Testament.”—The Globe, Boston.
“The advantage of such a book, both to a young reader and to a teacher of New Testament history, in bringing the gospel narratives into their proper relations, and in giving a clear mental view of the times and seasons to which events belong, must be apparent,”—The Interior, Chicago, Ill.
“The author has made the Gospels (in the language of the Gospels) an easy and finished biography of Jesus Christ, and offers a book to the Bible student second to none other on the life and works of Christ. It is worthy of room in every family and Sunday-School library.”—Express, Easton, Pa.
“If put into the hand of a child as his first introduction to the study of the New Testament, it will be read as an ordinary connected history; and when the Gospels in their common form are afterward read, the relation of their different parts will be at once understood, and many otherwise perplexing questions may never even arise.”—The Church Year, Jacksonville.
“This is not a Harmony, in the general sense of the term. Though in the general line of helps in the study of the Evangelical Narrative, it is something more practical, more living, and shows ‘the mark of the tool’ less than any Harmony we are acquainted with. This, we believe, can be read, and may be used intelligently in the study of The Word. It should find its way into the libraries of our pastors and Sunday-School teachers.”—The Guardian, Philadelphia.
“The task, which the title indicates, is not as easy as might be at first sight supposed. The passages referring to a particular incident have not to be merely pitched into a common pile, but built into a symmetrical structure; and some of the faults which the compiler has to avoid are the impairing of the authority of the Gospel narrative by the addition of many words; the sense of incompleteness caused by omissions, and the disadvantages of references too many and references too few. The plan which Mr. Pittenger has adopted appears to obviate many of these difficulties.”—Globe, Toronto.
“You have wisely chosen the Revised Version with the American Readings incorporated in the text. The arrangement is in harmony with the best results of chronological study, and the most natural. The blending of particular accounts shows good judgment, in the selection of one as a standard, and filling up the narrative from the others. In performing this delicate task the golden mean has been quite nearly reached, of not doing too little or too much. For consecutive reading by either old or young and for general and popular use, I regard your work as the best now before the public.”—G. W. Clark, D.D.
“The enthusiasm and painstaking accuracy of the author, and the luminous style in which he writes, stamp the history as a classic. Every man who has Anglo-Saxon blood in his veins will be thrilled through and through by the author’s tribute to the race.”—Central Baptist, St. Louis.
“It is far the best popular history of English civilization and the progress of civil liberty and social advancement.”—Zion’s Herald, Boston.
“As yet I have no regrets over any investment in books I have made with you, and among them I can number Irving, Guizot, Green, Geikie, Dickens and Scott.”—J. W. Thompson, Winchester, Ind.
“Guizot’s History of France, has held its place as by far the best popular history of that country. Clear, vigorous, graphic, even eloquent, it is as fascinating as a romance: and it is, as well, comprehensive and thorough. The work has been one of the longed-for prizes of the general reader of history.”—Republican, Springfield, Mass.
“This is a standard work, and Mr. Alden has not only done himself credit, but has conferred a lasting benefit upon the world, by placing it within the reach of those of limited means.”—Christian Standard, Phila.
“His ‘History of Civilization’ is classical, and his ‘History of France’ the best.”—Bible Banner, Philadelphia, Pa.
“The history loving portion of the American public may be congratulated on its opportunity.”—Standard, Syracuse.
An intensely interesting narrative of the work and adventures of the great explorers of the “Dark Continent,” with illustrations which add greatly to its value. In view of the popular concern regarding Stanley the book has a special interest at the present time. It is an excellent book for young people, particularly for boys.
“The gentleman or lady who would acquire a pure and elegant style should read Lamb aloud. This is an exercise of the highest and most beneficial character.”—The Item, Philadelphia, Pa.
“These essays should be read by everyone. They are still wonderfully fresh, and because of their merit they are destined to live as long as our language is spoken.”—The Episcopal Methodist, Baltimore, Md.
“Exhibits extensive reading and a pleasant fancy.”—Sun, New York.
“One of those companionable books that have almost a personality for the reader.... The vivacity of its thought, the vigor of insight and charm of expression merit critical appreciation.”—Traveller, Boston.
“The writer has a genuine instinct for the now almost lost art of essay writing. His quiet humor, now and then turned by a clever stroke of wit and well-pointed epigram, and his easy colloquial style, make the reading of his breezy and interesting volume uncommonly entertaining.”—Saturday Evening Gazette, Boston.
“The essays forming the volume show in the writer wide and careful reading, and a memory stored with the fruits of literary research, with a happy facility in imparting what he has acquired. His humor is delicate and mirth-provoking, his illustration of the sentiments presented and positions taken are apposite and pointed, and the serious practical teachings scattered throughout the book are calculated to leave wholesome impressions upon the thoughtful reader.”—Freeman, Kingston, N. Y.
“The contents consists of a collection of essays having no essential relation to one another, none of them long, but all interesting and suggestive from the originality of the thought, the novelty of the treatment and the attractive style.”—Times, Troy.
“Among the brightest of the young American writers, although but a recent adventurer in the field of authorship, is Harold Van Santvoord.... His most ambitious attempt, and his most successful, we sincerely hope, is now before us in the volume entitled, ‘Half-Holiday; Elysian Dreams and Sober Realities.’ While not flippant Mr. Van Santvoord is essentially a humorist, and his humor is of the American school so often analyzed by the critics. But unlike most of our native humorists he is scholarly, and even his sprightliest passages reveal evidence of wide reading.”—Argus, Albany.
“‘Half-Holidays’ is a collection of short essays on such subjects as ‘Are Parsons Great Eaters,’ ‘The Hospitality of Solitude,’ ‘Sermons in Hot Weather,’ ‘Lost Books,’ ‘Music and Madness,’ ‘The Poetry of Flowers,’ and ‘The Significance of a Single Word.’ They are after-dinner papers, bright and lively in their treatment; they make no serious demand on one’s thought, and yet are suggestive of much that is wise in the philosophy of life, and deal lightly and gracefully with the odds and ends of everyday existence. They remind one of Lamb’s ‘Essays of Elia.’”—Herald, Boston.
“One reads this collection of short and bright essays with a feeling that they were written with more than the ordinary delight of an author. They are spontaneous recitals of an imaginative mind’s observations and dreams. It occurs to us, as we read, that it would be a suggestive companion for persons—notably the younger generation—who find it hard to converse, growing up to realize that it is necessary to say something, but at a loss what to talk about.”—School Journal, New York.
“One of the most famous books of travel ever printed in this country. The book is less known to readers of this generation than it should be, and we advise those who are not acquainted with its charm to adopt this opportunity of making its acquaintance.”—Christian Union, New York City.
“Views Afoot is a book of travel which is nearly as interesting now, as when it first appeared over forty years ago. Taylor was a splendid sight-seer and a rare recounter of his experiences. This new edition is one of Alden’s efforts to bring good literature within the reach of the poorest reader.”—Interior, Chicago, Ill.
“Bayard Taylor’s Views Afoot will long continue to be one of the few books of European travel which people will delight to read. There is a charm in the author’s style, conjoined with remarkable power of description. The novelty of his traveling on the continent on foot, with staff and knapsack, visiting places much out of the way, seeing the people and living amongst them—all this makes the book a rara avis among books of travel.”—Guardian, Philadelphia.
“Of all the works of this distinguished author, perhaps no one has more freshness and enthusiasm than this. We have the ardor and the quick insight of the afterwards world-renowned poet and author of books of travel, etc., in the bud of promise. Certainly the volume is very readable.”—Morning Star, Boston, Mass.
“We remember with what exquisite pleasure, in our college days, we read this charmingly-written story of a jaunt a-foot. It was so full of life and happiness, good-will and abounding health. This new edition does not dim these excellences at all, and he who especially enjoys reading books of travel will not read another until he has gone through these fascinating pages. How cheap this edition is—only 50 cents. Give it to some travel-mania friend.”—Zion’s Herald, Boston, Mass.
“John B. Alden has put the reading public under renewed obligation by publishing a cheap edition of Bayard Taylor’s ‘Views Afoot.’ These chapters delighted the last generation, and they still have their power to charm and instruct.”—Christian Standard, Cincinnati, Ohio.
“A poor boy, with no literary reputation, he sets out to traverse the countries of Europe on foot. It was the beginning of an extraordinary career as a writer, traveler and lecturer. Others have since followed in his footsteps, but none has ever been able to surpass Bayard Taylor in originality of observation, in perspicacity of style, or variety of experiences. It is Europe brought to our own doors.”—Journal and Messenger, Cincinnati, Ohio.
“A book well worth reprinting in attractive but inexpensive style. More than any other, it laid the foundation of Bayard Taylor’s reputation as a traveller and writer. These chapters are written in a style of charming naïveté and freshness, giving the reader not the hackneyed views of an experienced and often cynical traveller, but the fresh enthusiasm of a generous, eager youth, visiting for the first time the countries of which he had long dreamed. In this respect this earlier book possesses charms which are denied the later volumes by the same author. One of the incidental but very real advantages of this book is to show on what a very small capital (Bayard Taylor started with only $140), a resolute, plucky American youth can spend two years in foreign travel, if he is willing to undergo some privations and hardships. It is a narrative of grit, pluck and endurance as well as of foreign travel. What was done in 1844 can be done in 1889 if one is equipped with the same fortitude and courage.”—Golden Rule, Boston, Mass.
“We predict for the Manual of Biblical Geography very great success. We have never seen anything comparable with it.... We wonder how we ever did without it.”—Mrs. A. C. Morrow, Editor of The Illustrator, N. Y. City.
“Is an excellent book and should be in the hands of every Bible student.”—Rev. G. M. Milligan, Toronto, Can.
“I know of no book that so well condenses and groups just what ought to be known as a framework for all Bible study. To teach without such an atlas is to half do it.”—Rev. E. M. Hill, Montreal, Can.
“This is one of the handiest and most helpful of the helps that I have seen.”—Rev. P. S. Henson, D.D., Chicago, Editor Baptist Teacher.
“It will be of great service to teachers, pastors, and students of the Bible generally.”—Rev. Geo. C. Lorimer, D.D., Chicago.
“Cannot fail to be of great service to teachers and scholars of the Bible.”—Rev. C. S. Harrington, D.D., Middletown, Conn.
“Combines in a very high degree, convenience, accuracy, and completeness.”—Rev. Basil Manly, Louisville, Ky.
The sacred book of the Mohammedans is not only a curiosity from a literary point of view, but is also useful in showing how far inferior to the Bible both in spirit and in teaching is the most popular substitute which man has ever offered therefor. It contains 114 chapters varying in length from a few lines to many pages. This is an excellent translation, is clearly printed on good paper and nicely bound in cloth. Costs but little and should be in every library. Will interest all intelligent readers.
“It has proved a grateful task to wander through the mazes of the Talmud and cull flowers yet sparkling with the very dew of Eden. Figures in shining garments haunt its recesses. Prayers of deep devotion, sublime confidence and noble benediction, echo in its ancient tongue. Sentiments of lofty courage, of high resolve, of infantile tenderness, of far-seeing prudence, fall from the lips of venerable sages. No less practicable would it be to stray with an opposite intention, and to extract venom, instead of honey, from the flowers that seem to spring up in self-sown profusion.”—Edinburgh Review.
A large portion of the narrative and historical literature of the great civil war has a profound interest for every patriot as well as for every soldier. It tells of noble deeds performed by heroic men and furnishes us with some of the most sublime instances of bravery and fidelity of which there is either record or tradition. Among the books belonging to this class is one which is unique in its character, intense in its interest, and which stands in the front rank of works relating to the war. In a vivid manner it describes the inception and incidents of that most daring and brilliant exploit known as
“The story of the Andrews Railroad Raid must always be one of the most picturesque, thrilling and moving episodes of the rebellion, and though the facts were made public many years ago by the author of the work before us, this exhaustive, revised and expanded narrative, will be received with the hearty welcome it deserves. ‘Daring and Suffering’ is indeed a remarkable book, not only for its matter, but for the manner of its recital. It deserves to take its place with the most notable histories of imprisonment and escape.”—Tribune, N. Y. City.
A DARING ENTERPRISE.
“Every reader will agree with Gen. Joseph Holt that the expedition, in the daring of its conception, had the wildness of romance, ‘while in the gigantic and overwhelming results it sought to obtain it was absolutely sublime.’ An Atlanta paper said of the affair, a few days after its failure, that it was ‘the deepest laid scheme, and on the grandest scale, that ever emanated from the brains of any number of Yankees combined.’ Count de Paris says in his history of the civil war in America that, ‘despite its tragic termination, it shows what a handful of brave men could undertake in America.’ In truth, there is no parallel in history to this undertaking of Andrews in an enemy’s country.”—Commercial Gazette, Cincinnati, O.
“This is a narrative of one of the wildest and most thrilling adventures of the war.” The Evening Post, N. Y. City.
A VIVID PRESENTATION.
“The realism of the author reminds one of Tolstoi and his military pictures in the forms of both history and romance.”—The Eagle, Brooklyn, N. Y.
“So thrillingly and graphically told that the readers pulses tingle as his fancy accompanies this wild expedition.”—The Courier, Buffalo, N. Y.
“A vivid and authentic account of Andrews’ railroad raid—a most daring adventure.”—The News, Chicago.
THE SONS OF VETERANS
and, indeed, every American, young or old, should read this record of an heroic effort and the failure of a brilliant enterprise.
“‘Daring and Suffering’ should be read by every American boy that he may see what deeds of daring Americans will do for love of country.”—The Republican, Washington, D. C.
“This expedition has been so nearly forgotten that the public ought to be under great obligations to Mr. Pittenger for recording at length the bravery and endurance of those who participated in it. While such men exist the republic may never fear for its safety.”—The Sun, N. Y. City.
A COMPLETE AND ACCURATE RECORD.
“The author has consulted every available source of information, has gone repeatedly over the ground, explored the Government archives at Washington and files of Confederate newspapers, and obtained the assistance of survivors on both sides of the struggle. He is thus able to present a vivid, impartial and perfectly authenticated picture of the most romantic event of the civil war, the full story of which has never before been told.” The illustrations also add greatly to the interest and value of the work.
“This collection of the best stories by twenty of the foremost American story-tellers is a happy idea, and it seems as if for a few hours of really enjoyable entertainment nothing better could be devised. There is a special charm about a good short tale, and these twenty samples of feminine literature afford a chance for interesting comparison of achievement in the same plane and with nearly similar opportunity. The sad, the gay, the sentimental, the horrible, the good, the real, are to be found in these pages viewed and dealt with in various ways; and none but writers of acknowledged ability are admitted to the group.”—Daily Alta Californian, San Francisco, Cal.
“Besides being enjoyable reading, it is a valuable book of reference for information concerning the most celebrated literary women of America.”—National Baptist, Philadelphia, Pa.
19 FINE PORTRAITS.
“A compilation of a score of stories written by noted lady authors on this side of the Atlantic has been prepared by Laura C. Holloway. This vivacious lady and charming author has written as an introduction to each story, a bit of the biography of each of her chosen lady writers; making her work still more interesting by prefixing a portrait to each—with the exception of one case, Mrs. Rebecca Harding Davis, who “won’t sit for anybody.” * * * How much of interest is added to a literary production—especially a woman’s—if one can see the author’s portrait too!”—The Times, Hartford, Conn.
“It is quite interesting and curious to see which of their own stories these Writers considered their best.”—The Homestead, Springfield, Mass.
20 Biographies of Famous Women.
“Among the many excellent books relating to women from the pen of this author, this is the most unique in its plan. It is a library in itself, a library affording the best specimens from all the leading lady authors of America. To enumerate the writers from whom the selections are taken, would be sufficient to awaken a desire to have the book, but when we add that there is a portrait of each of these famous authors except one, and that there is a biographical sketch of each written in Mrs. Holloway’s attractive style, the merits and value of the work will begin to appear.”—Farm, Field and Stockman, Chicago, Ill.
The only edition embodying the full performances of and fairly exhibiting Goldsmith genius. Contains many and valuable additions to collections previously issued.
“Goldsmith, both in verse and prose, was one of the most delightful writers in the language. His verse flows like a limpid stream. His ease is quite unconscious. Everything in him is spontaneous, unstudied, unaffected, yet elegant, harmonious, graceful, and nearly faultless.”—Hazlitt.
“The ‘Traveller’ and the ‘Deserted Village’ scarcely claim any notice from me. They are in everyone’s hands; they live in everyone’s memory: they are felt in everyone’s heart; they are daily the delight of millions.”—Henry Neele.
“Sir, it is the great excellence of a writer to put into his book as much as his book will hold. Goldsmith has done this in his history. He has the art of saying everything he has to say in a pleasing manner.”—Dr. Johnson.
“The admirable ease and grace of the narrative as well as the pleasing truth with which the principal characters are designed, make the Vicar of Wakefield one of the most delicious morsels of fictitious composition on which the human mind was ever employed. We read the Vicar of Wakefield in youth; we return to it again and again, and bless the memory of an author who contrives so well to reconcile us to human nature.”—Sir Walter Scott.
She Stoops to Conquer.—“I know of no comedy for many years that has so much exhilarated an audience; that has answered so much the great end of comedy, making an audience merry.”—Samuel Johnson.
“No poet’s letters in the world, not even those of Cowper, appear to us more interesting for the light they throw on the habits and feelings of the man who wrote them; and we think it will be also acknowledged that the simple gracefulness of their language is quite worthy of the author of ‘Wakefield.’”—London Quarterly Review.
“The $5.00 Edition of Irving’s Works arrived to-day; the type, binding, paper and printing are superb: the cheapest set of books I ever purchased. Accept our congratulations.”—W. H. Kelsey, Springville, W. T.
A copy of this magnificent work should be in every home in which the English language is spoken.
“No man can claim to be thoroughly posted on English history unless he has read Green. The enthusiasm and painstaking accuracy of the author, and the luminous style in which he writes, stamp the history as a classic. Every man who has Anglo-Saxon blood in his veins will be thrilled through and through by the author’s tribute to the race. It will live long as the most attractive of the numerous English histories”—Cen’l Baptist, St. Louis.
“In many respects the most satisfactory History of England that has yet been written. It is certainly wonderfully cheap.”—The North American, Philadelphia.
“Is recognized by scholars as the best complete modern History of England in existence. Its finish of style removes it from the catalogue of books of reference, and makes the study of it a delight.”—Press, St. Paul, Minn.
“Green’s History is one of the most brilliant and thoroughly valuable historical works which has appeared in many years. Fairly ranking with Macaulay’s great work in the absorbing interest of its narrative, it excels that in adaptation to popular needs, in that it covers the entire period of English history from the earliest to modern times, instead of a brief period as does Macaulay.”—Methodist Recorder, Pittsburgh, Pa.
“It is a satire on the famous company of the ‘Immortals,’ and any one who reads it, will discover the peculiar talents of the author. He has a very retentive memory, and extraordinary powers of description. He gives to his heroes and heroines a life-like reality, so that the reader is carried right on into the turmoil of their existence. Daudet makes his characters perform the most merciless and pitiless actions, and his powers of description are so vivid, that the reader moves on with it all, in spite of himself. Get a copy of the book and test the truth of this assertion.”—The School Journal, N. Y. City.
“The book springs out of Daudet’s unquestionable and irrepressible genius; he dips his pen, not in malice, but in a literary inspiration which delights all Europe and America.”—The Church Year, Jacksonville, Fla.
“The book is a fierce onslaught on the French Academy, but exhibits the best traits of its accomplished author, a man who is never dull and has most extraordinary powers of description and character drawing, his stories always offering not puppets, but men and women moving before one’s eyes.”—Christian Intelligencer, N. Y. City.
“This thrilling Cossack tale is put into English by Jeremiah Curtin, with a ‘dedication’ to Hon. Andrew G. Curtin, in which is set forth the fact (as shown by correspondence between Napoleon III. and Alexander II.) that France and England had agreed to recognize the Southern Confederacy, and were only kept from it by Russia’s friendliness to us. The preface by the translator, too, is full of historic interest, preparing the reader to understand the story of old Taras.”—Christian Standard, Cincinnati.
“Although the reader may not admire all the traits of character of old Taras Bulba, he will become so interested in the story at the very beginning that he will not be willing to lay the book down until completed. The whole volume is so full of valuable information that no one can afford not to read it.”—The Democrat, Madison, Wis.
“A more romantic and profoundly interesting recital has not come to our notice that involved Russian politics and character and Polish patriotism and devotion. Gogol is entitled by this work to rank with Turgenieff, and while he is not the philosopher that Tolstoi is, nor a man of such learning, he is worthy to be his contemporary and is equally graceful and vigorous in his style.”—Record-Union, Sacramento, Cal.
“This singular story is full of graphic touches. Now they paint the squalor of the Jews’ quarter in Warsaw, now the fierce combat of half savage men, now the flower-strewn steppes, and now the deepest, tenderest passion of the human heart. The translator does not exaggerate in his praise of Gogol’s work.”—Christian Cynosure, Chicago.
This series presents in a concise and eminently readable form biographical sketches of the great leaders in the political history of the world. It will cover ancient as well as modern times and will include the representative men of all prominent nations. These books contain about 225 pages each, bound in uniform style, and are very cheap.
“The volumes and the series have particular reasons to engross the attention of students, among general readers; and it may safely be predicted that the series will afford quite as intelligent and clear a view of the course and expression of English politics as can be secured without long and laborious search of many and more or less conflicting volumes. The books are models in typographical qualities, and are inexpensive.”—Boston Globe.
“To-day the secrets of prehistoric humanity lie beneath the surfaces of language and archæology. We gaze into the depths and see the objects lying along the bottom, but we do not all see alike. Perhaps we are not yet acquainted with the media through which we look. Whether we are contented or not to take as final the present conclusions of any one of the various schools of archæologists, it remains that the facts or data are intensely interesting. Touching the origin of man, it is probable that we shall never be able to determine from the Bible or from ethnology whether all men sprang from one pair or from many; and salvation does not depend upon a decision. Whether, with the Duke of Argyll, we believe humanity to have retrogressed as a result of the Fall: whether with the Jews of the Talmud and Book of Zohar, we suppose that man was created first as a beast, and after ages received the spirit by the breath of God; or whether we hold man to be the result of natural selection and survival of the fittest acting as forces upon some protoplasmic blobs of jelly, we shall never get beyond conjecture. These questions Professor Hutson has ignored as vain and profitless. In his volume he has succeeded in condensing and including more learning, philosophic thought, and curious and significant data than it has been our fortune to behold these many days. His object is to take up the prehistoric ages of the Egyptians, Chaldeans, Hittites, Phœnicians, Hebrews, Assyrians, Teutons, Etruscans, Hellenes, Kelts, Hindus, Chinese, Slavs, etc.; and, broad as seems the field, he has not contented himself with easy and vague generalizations, but by a concise and compact style, has been able to introduce a great number of data. Small as this book is, we can hardly trust ourselves to express our sense of its value, lest we seem to exaggerate.”—The School Journal, N. Y. City.
The above described work is presented to our patrons with an unusual degree of pleasure, and some pride. The fables are good reading—old and young will be delighted with them; they are worthy of place by the side of Æsop’s and La Fontaine’s; the illustrations are simply superb, true to the text, supplementing and enforcing the teachings of the author, and true to art, original, graphic, and charming.
“Of all the collections of Fables which have appeared since La Fontaine, that of Florian is, beyond dispute, the best. It is also, of all the works of the author, that in which his talent as a writer and as a poet shows to the greatest advantage. In regard to merit of originality, the author avows himself that he has put under contribution all his predecessors; Æsop, Pilpay, Gay, and above all, the Spanish poet Yriarte, who has furnished him the most pleasing apologues. It is worthy of remark that in this kind of literature, whose object is no less to instruct than to please, Florian has one advantage over La Fontaine, that of being in general better adapted to the unaffected simplicity of childhood.”—Grand Dictionnaire Universel du xixe. Siècle.
“Good of every description prevails in this collection. You find here some fables of touching interest, others of a sweet and playful humor, others of a biting subtilty, and still others in a loftier strain without being above that of the fable. The poet understands how to vary his colors with the subjects; he can describe and converse, relate and moralize. We nowhere feel the effort and are always sensible of the metre.”—La Harpe.
“In the writings of Florian we are solely interested with the meaning of the tale, with its moral, which is always refined and delicate, and with his ingenuous and even epigrammatic style. Florian loves Horace, Virgil, La Fontaine, is delighted with Montaigne and the poetic tales of the 16th century; he notices the caprices and little irregularities of human nature, without being a biting critic or a profound moralist. Under the gentle form of fables he threw an agreeable breeze of ridicule both upon the individual and upon society, as if he hoped to reform.”—M. St. Marc Girardin.
“Few readers of French are unacquainted with the works of Florian. His style, at once elegant and easy, has universally recommended him to the teachers of language, and Telemachus is commonly succeeded or supplanted by some work of Florian. In the circulating libraries the Tales of Florian are almost as generally read as those of Voltaire and Marmontel. He possesses indeed very great attractions for the lovers of light reading. His narrative is spirited and interesting. Love, Friendship, and Heroism are his themes, and he commonly descants upon them with that genuine warmth which results from the combination of sensibility with genius.
“The feelings with him are never exalted at the expense of virtue. His women are tender without licentiousness, and his heroes daring without violating the laws of their country, or questioning the existence of their Creator. He combines the morality of Fenelon with the enthusiasm of Rousseau or St. Pierre. His writings derive an additional charm from his glowing descriptions of the beauties of nature. He seems tenaciously to uphold the poetical connection between rural life and moral purity, and loves to annex to tales of love and hardihood their appropriate scenery of rivers, woods, and mountains.”—London Quarterly Review.
Few books of its kind recently published have aroused more discussion and called forth more varied and contradictory opinions. For example, The Andover Review gave fifteen pages to a criticism of its positions; while The Christian Union, of equal authority, declares that “The volume deserves to take rank with the works of Munger, Newman Smyth, and Prof. Drummond.” The N. Y. Independent, though granting that “in many respects the volume is instructive and suggestive,” and “its aim merits commendation,” has devoted over four columns to combatting its arguments; whereas the critical Sunday-School Times has heartily commended it in a leading review. While the Presbyterian Quarterly (S. C.) condemns it as being “of no more use than to show the antagonism of the human heart to the things of God,” the Reformed Review (Pa.) praises it as “an earnest effort towards the solution of a grave and difficult problem,” and says, “The author deserves the thanks of all who are sincerely interested in the progress of religion and in the welfare of the Church.” Such contradictions from such sources are the strongest proof of the importance of the work, and of the need of every intelligent person’s reading and judging it for himself. At the same time, however, by far the greater weight of criticism, religious and secular, is favorable to it, as will be seen by the following few
Critical Comments.
“A very remarkable book, written in a nervous, brilliant style, each phrase a squarely-planted and advancing step. That it will bring peace and conviction to many restless souls cannot be doubted.”—The World, N. Y. City.
“We have seen no volume which seems to us so thorough and intelligent in its purpose to consider the relations between modern evolutionary thought and ancient Christian faith and doctrines. Does not attempt to reconcile science and religion by tearing away either the one or the other.”—The Christian Union, N. Y. City.
“A good, wholesome book, brief enough for the busiest Christian, an honest untechnical book, of plain words, and powerful. It is an admirable essay, informed with the essence of true religion, and destined to bring light to many struggling Christians.”—The Press, Philadelphia.
“He speaks with freshness and enthusiasm. We are persuaded that Dr. Hark’s purpose and spirit are such that good will be wrought by his work.”—Illus. Christian Weekly, N. Y. City.
“A candid and thoughtful discussion; expounded with much earnestness and a fine religious spirit.”—Literary World, Boston.
“It can hardly fail to help the candid reader to a wider and more satisfactory view of God, of Providence, of Prayer, and of Religion. Whatever does this for man has proved an infinite blessing to him.”—Christian Evangelist, St. Louis.
“Significant as showing very clearly the drift of the orthodox creed in the hands of its intelligent supporters.”—Sunday News, Charleston, S. C.
“A sincere and reverent endeavor to help all inquiring souls, in trouble concerning the conflict between evolution and the doctrines of Christianity.”—The Interior, Chicago.
“No writer could approach any question with a more candid spirit or more honorable motive. We wish every clergyman could read the work, and every other person indeed who is interested in the question of evolution.”—Herald of Gospel Liberty, Dayton, O.
“I have already read a large part of the book, and I have been delighted, instructed, and morally animated. It gives rich, delicate, and robust expression to a various knowledge, as well as to fine, devout and far-reaching thought. I have not for long taken up a book which has interested me so immediately, or refreshed me so abundantly.”—Rev. R. S. Storrs, D.D., Brooklyn, N. Y.
“An admirable treatment of a widely related theme. The book is none the less profound for being so pungent, and its sharp raciness of style is quite befitting its keen discrimination of thought.”—Pres. Julius H. Seelye, LL.D., Amherst College.
“I appreciate it highly. The incisive but graceful style is worthy the pure and elevating sentiments and conceptions which it inculcates. I feel a singular sympathy with its way of thinking, and shall embrace every proper opportunity to call attention to a book so brilliant and so noble in its aims.”—Prof. Alexander Winchell, LL.D., Michigan University.
“I know Prof. Parker chiefly by the articles he gave me for the North American Review. These gave me the highest regard for him as an original, sound and deep thinker. I have repeatedly characterized his article on the natural theology of art as the best paper that passed under my hands during the ten or eleven years of my editorship. My belief is that Mr. Parker’s æsthetic capacity and culture are unsurpassed among us.”—Prof. A. P. Peabody, D.D., of Harvard University.
“Prof. Parker, like the late President Hitchcock, was continually laying in rich stores of facts and principles in the several departments of natural history. At the same time he was contributing to the North American Review articles in natural and ethical philosophy unexcelled for richness and beauty by any contemporaneous productions of American periodical literature.”—Prof. W. S. Tyler, LL.D., of Amherst College.
“By personal knowledge of the manuscript I know that Prof. Parker has investigated the subjects of Animal Intelligence and Animal Æsthetics in a new and fresh way, as never has been done before, in defence of a spiritual philosophy. It is a work that was greatly needed, and is thoroughly done by Dr. Parker, as only an accomplished naturalist, a skilful literateur and a clear reasoner could do it.”—Ex-President G. F. Magoun, D.D., of Iowa College.
“The title is a gem in itself, and I have named my wife after it. I have had a copy presented to the Philosophical Society of Great Britain, and have urgently recommended the author for honorary membership, and am assured of success. These deeds are better encomiums than words like the following:—that I deem it one of the best displays of the connection between science and religion I have ever met with. A grand book.”—Ephraim Cutter, M.D., LL.D., Hon. F. S. Sc. (London), Mem. Victoria Inst., etc.
“The author is a naturalist and in quite familiar with the facts and views of Darwin, Spencer and Haeckel; and, whatever restrictions he may make upon them, he has made as a man who has studied the subject from the inside. The observation of facts in the organic and inorganic worlds is good.”—Science.
“In Prof. Henry W. Parker’s volume we have just one of those protests against the recent schools of philosophical sensationalism which are sure to be raised, sooner or later, in the name of esthetics. We welcome everything that will bring intelligent people to see that it is not dogmatic orthodoxy alone or the limited and perhaps narrow interests of sectarian religion which are assailed by this philosophy, but the whole spiritual theory of man, the basis of his esthetic ideas and of art in all its higher relations. This is the value of Professor Parker’s book. It is attractive in style and indicates an abundant familiarity with the subject, both as a naturalist and a student of esthetics. The chapter on the Divine in Art can hardly be surpassed in the literature of the subject.”—N. Y. Independent.
“The Spirit of Beauty, by Prof. Parker, is a fresh find in John B. Alden’s literary gold mine. It is a series of essays, æsthetic and scientific, inspired by a reverent passion for purity and beauty, and clothed in the language of a ripe and finished scholar. The essays are all overflowing with beauty, melody and fragrance, as well as charged with learning and profound thought.”—Southern Criterion, Atlanta, Ga.
One of the most interesting and valuable of recent contributions to religious literature. It answers the great popular curiosity as to what the Talmud is, and gives to clergymen and theological students information of transcendant value, not heretofore accessible to many.
“That wonderful monument of human industry, human wisdom, and human folly.”—Dean Milman.
“In the history of the origin of Christianity, the Talmud has hitherto been far too much neglected.”—Ernest Renan.
“The Talmud may compete with the Constitutions of Loyola for the right to be considered the most irresistible organ ever forged for the subjugation of the human will.”—Edinburgh Review.
“The Talmud is the slow growth of several centuries. It is a chaos of Jewish learning, wisdom and folly, a continent of rubbish with hidden pearls of true maxims and poetic fables.”—Philip Schaff.
“But glimpses of profound metaphysics, stray parables of real beauty, and occasional sentiments of true spiritual breadth and elevation, are only the rare grains of wheat in mountains of chaff.”—Dr. Geikie.
“Anything more utterly unhistorical than the Talmud cannot be conceived. It is probable that no human writings ever confounded names, dates, and facts with more absolute indifference. Some excellent maxims may be quoted from the Talmud where they lie imbedded like pearls in a sea of obscurity and mud.”—Canon Farrar.
“A most curious monument, raised with astonishing labor, yet made up of puerilities. An immense heap of rubbish, at the bottom of which a few bright pearls of Eastern wisdom are to be found. The book composed by Israel without their God, in the time of their dispersion, their misery, and their degeneracy.”—Dr. Isaac Da Costa.
“Here, then, we find a prodigious mass of contradictory opinions, an infinite number of casuistical cases, a logic of scholastic theology, some recondite wisdom, and much rambling dotage; many puerile tales and oriental fancies; ethics and sophisms, reasonings and unreasonings, subtle solutions, and maxims and riddles.”—Benjamin Disraeli.
“It is a vast debating club in which there hum confusedly the myriad voices of at least five centuries. In its way, a unique code of laws, in comparison with which, in point of comprehensiveness, the law books of all other nations are but Lilliputian, and, when compared with the hum of its kaleidoscopic Babel, they resemble, indeed, calm and studious retreat.”—Prof. Delitzsch.
“It has proved a grateful task to wander through the mazes of the Talmud and cull flowers yet sparkling with the very dew of Eden. Figures in shining garments haunt its recesses. Prayers of deep devotion, sublime confidence and noble benediction, echo in its ancient tongue. Sentiments of lofty courage, of high resolve, of infantile tenderness, of far-seeing prudence, fall from the lips of venerable sages. No less practicable would it be to stray with an opposite intention, and to extract venom, instead of honey, from the flowers that seem to spring up in self-sown profusion. Fierce, intolerant, vindictive hatred for mankind; idle subtlety; pride and self conceit amounting to insanity; indelicacy pushed to a grossness that renders what it calls virtue more hateful than the vice of more modest people; all these strung together would give no more just an idea of the Talmud than would the chaplets of its lovelier flowers.”—Edinburgh Review.
This is not only a remarkable story in itself but is really wonderful in its power to interest its readers, and in the various ways in which it impresses them. A gentleman whom the Christian Leader, Cincinnati, calls “a wise and critical connossieur” pronounces this book, with the possible exception of Vanity Fair, “the most original novel I ever read. * * I should have to go back as far as ‘Jane Eyre’ and ‘Villette,’ to name a novel as good as ‘Strange Threads,’ and I am not at all certain that this is not as strong as either of them.” And the Leader calls the book the “creation of a master imagination” and declares it to be “evidently the product of a genius.” The burden of testimony is along this line. Still there are
A FEW CONTRARY MINDS
whose opinions we quote in connection with the favorable criticisms.
“One can conceive that with less effort the author might write a passable book. As to the present book it is fairly unreadable, and the veriest devourer of romances cannot possibly get past the opening chapters without the feeling that he is in for a bad time.”—Daily Bee, Omaha, Neb.
“The publisher has done more than the writer for this book. The type and paper are so agreeable that one is tempted to read on, long after the discovery that there is little in the matter worthy of serious consideration. The author has shown a certain shrewdness, however, in filling the vacuum produced by absence of intellect in the book by cramming it with sentiment.”—The Epoch, N. Y. City.
MAN OR WOMAN?
Another matter about which the critics are puzzled is the sex of the author. Some affirm that J. Douglas is a man, others are equally sure that it is a woman’s name, while some are content to say they do not know.
“J. Douglas is a new name in our list of novel-writers, but if ‘Strange Threads’ is his maiden effort, he is surely a phenomenon. Regarded as the first work of a new writer, it is simply wonderful; even as the product of mature experience it is still worthy of being termed remarkable. It is original without being strained or whimsical, wholesomely terse in construction, frequently bright in epigram, and the story grows stronger with every page to the close. It is not too much to say that it will bear reading along with the novels of Charlotte Bronte, and the writer succeeds even better than she in picturing his characters in life-like presence without making an elaborate study of them, while there is a more perceptible and worthier motive in his drawing.”—Paper World. Springfield, Mass.
“J. Douglas is evidently a woman. The adventures of a party of American novelists in Europe, their love-making and their heart disappointments, are the author’s stock in trade, and she has certainly succeeded in weaving a very tangled web. There are here and there a strong portraiture and a keen analysis of motives, while the descriptive portions have a picturesqueness and vigor which give old and well-traveled roads a new beauty.”—Record, Philadelphia.
“It is probable that “J.” stands for Jane, Josephine or some other name feminine, for the book is thoroughly a woman’s book. It certainly is very well written, and, if by a new aspirant for literary honors, as it seems, she is certain to make her mark.”—The Republic, St. Louis, Mo.
“A new American novelist of considerable originality and force has appeared. The name is J. Douglas, though whether it stands for man or woman must be gathered from the book. The dialogue is bright, the situations are dramatic and the book is thoroughly readable from beginning to end.”—Illus. Christian Weekly, N. Y. City.
PRE-EMINENTLY A LOVE STORY.
“A love Story; a bright sketchy tale of a wayward young lady—that is, wayward in her loves. It is certainly very original; on the whole, is a novel to be liked by the public.”—Times, Kansas City, Mo.
“A most interesting work, which engrosses the attention of the reader from the first to the last chapter.”—Morning Call, San Francisco.
In this book, which is dedicated “To the Memory of Washington and to American Womanhood,” we have an interesting love story of the revolutionary era, in which are interwoven in a skilful manner many excellent descriptions of prominent events and of the eminent men, Washington, Lee, Franklin, Cadwalader, and others, who were foremost in the great struggle for independence. It also shows the important part taken by the women of that period and the valuable service which they rendered the patriot army. About one-third of the book is specially devoted to “the Women of the Revolution.” A great deal of information regarding the character, habits, tastes, and labors of the people of that stirring period is conveyed in an entertaining manner. The author, who styles herself a “Daughter of Virginia” (and who might have stated the interesting fact that she is a direct descendant of Gen. Washington’s only sister) has done well to write this book, and its appearance at this centennial period is appropriate and timely.
Dr. Rankin needs no introduction to the American public. As a clergyman and an author he long ago won high reputation. In this little volume will be found his more recent poems. They include some of his finest work and will certainly add to his reputation as a genuine poet. In the collection are Hymns for Forefather’s Day. National Hymns, Humanitarian Hymns, Foreign Missionary Hymns, Christian Endeavor Hymns, and several Hymns relating to Christian Experience. The book will interest many.
This is a spirited story which will especially please the young people, though it will furnish no small degree of entertainment to their elders. It opens sadly with a record of intemperance and misery, but the scene soon changes and the love story opens in earnest. Various adventures, some of them quite remarkable, are narrated. The characters are numerous, events move rapidly, and the interest deepens until the closing page is reached.
In this book the career of a student in a London Medical College is traced in a broadly humorous manner. The appearance of the “new man” when he comes up from the country to continue his medical studies is aptly described, and the zeal with which he enters upon his new duties is delineated in a laughable manner. His subsequent course, his dodging of recitations, the letters home for money with which, ostensibly, to purchase books, his examination, and the various “Curiosities of Medical Experience,” follow in a similar strain. The work is reprinted from Punch, in which it appeared as a serial.
This first novel by an author as yet unknown to the public will find sympathetic readers among those who still read Uncle Tom’s Cabin.
“Of Virginia blood, but of Northern birth, my earliest sympathies were aroused in behalf of the people of both races of the ‘Sunny Southland,’ and my imagination was made alive by the glowing pictures of Southern life, gleaned from my friends and from books on the subject. If I have succeeded in interesting my young friends in this phase of life, which has now passed into history, the problem of which is still unsolved in a measure, I will have fully accomplished my purpose in writing this book.”—Author’s Preface.
Bonds are issued in amounts to suit the purchaser, not less that $10.00; they are also made payable, if desired, in six months, or three months, the coupon being reduced in proportion with the time. If cash is preferred to books, the coupons will be purchased by the Company, at maturity of bond, at the price of $1.00 for a $10.00 one-year bond, and pro rata for others. The following examples of prices (full price list in Catalogue) to the Public (first price) and to Stockholders (second price) indicate value of the Bond as an investment to one wanting books:
Geikie’s Holy Land $2.75 $1.75
Wallace’s Repose in Egypt 1.00 50
Robert Elsmere 50 30
Alden’s Home Atlas 2.25 1.45
Ruskin’s Choice Works 60 40
Boswell’s Johnson $2.75 $1.50
Hallam’s Middle Ages 3.00 2.00
Drummond’s Natural Law 50 35
The Kalevala, cloth 2.25 1.50
Ideal Shakespeare, 12 vols. 6.00 3.50
Hours with the Bible 50 30
Goldsmith’s Works 3.00 1.75
Tom Brown at Rugby 25 18
Irving’s Washington 1.25 75
Interwoven Gospels 90 60
One year after date The Alden Publishing Co. will pay to the order of _____________ _____________ the sum of Ten Dollars, at the Importers’ and Traders’ National Bank, 247 Broadway, New York.
These bonds are negotiable and are sold to the patrons of The Literary Revolution at par. The object is to afford a practical system of co-operation by which buyers of books may get them at cost of manufacture and handling. The use of the money one year is more than sufficient time to print, bind and market a paying edition of an average book. The investor gets for the use of his money 16 per cent. per annum, payable in books (see coupon); he also gets an option of purchase (see coupon) which, if he avails himself of it, will, with the 16 per cent., earn and save him at the rate of about 60 per cent. per annum (see Stockholders’ Prices), on his $10 investment. These bonds are issued in amounts to suit the purchaser, not less than $10; they are also made payable, if desired, in Six months, or Three months, the coupon being reduced pro rata with the time.
Dated at the office of the Company, 393 Pearl St., New York, this ____ day of __________ 188__.
THE ALDEN PUBLISHING CO.,
President.
The Alden Publishing Co. will pay to _____________ _____________ or order the sum of One Dollar and Sixty Cents, on demand, in any of its own publications at Stockholders’ prices, deliverable at any office of the Company, and will also permit the holder hereof to purchase at Stockholders’ prices any books advertised by it to an amount not exceeding the value of Six Dollars, net.
This paper is negotiable and transferable when properly endorsed, and will be honored at any time after its date, at any office of the Company, upon presentation, accompanied by cash remittance for the books to be purchased at Stockholders’ prices, and also by the cost of postage on all the books so ordered, if to be sent by mail.
No. 393 Pearl St., New York, the ____ day of __________ 188__.
THE ALDEN PUBLISHING CO.,
President.
The accompanying catalogue is thoroughly revised to date, and differs from its predecessors materially in the one point, that the prices given include the cost of pre-payment by mail or express—instead of the New York City net prices, to which the cost of postage has been added, heretofore.
The change is principally one of convenience rather than of either reduction or increase, though on many books there is a substantial reduction in the cost to purchasers, cost of transportation being taken into account. An allowance of 8 cents a pound, which is made on bills ordered sent by express or freight, cost of transportation payable on arrival, by the purchaser, is equivalent to a discount of front 15 to 30 per cent. from catalogue prices, varying according to quality, style, copyright, and other considerations, on different books.
The first page of the catalogue fully and clearly sets forth the new terms.
Personally you may not care to go into the “Book Agency Business,” but possibly you may know of some good person who will undertake to “organize a book club” in your neighborhood, or make a thorough house-to-house canvass of the entire township or county. A $1.00 Book Free to you (your choice) if you will send me the address of such a person, who will sell for me as much as $25 worth of books within two months from time of taking hold. As a means of making my books better known I want to have at least one sample book put into every intelligent household; once there they are a permanent advertisement.
A few of my publications are unexcelled, for experienced book agents, notably
and several others which could be named. Please do anything you can to further the interests of The Literary Revolution, and your kindness will be appreciated by
JOHN B. ALDEN, Publisher,
393 Pearl St., New York.
End of the Project Gutenberg EBook of The Alden Catalogue of Choice Books,
May 30, 1889, by John B. Alden
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