The Project Gutenberg eBook of What's in the New York Evening Journal This ebook is for the use of anyone anywhere in the United States and most other parts of the world at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this ebook or online at www.gutenberg.org. If you are not located in the United States, you will have to check the laws of the country where you are located before using this eBook. Title: What's in the New York Evening Journal Author: New York evening journal Release date: February 2, 2007 [eBook #20505] Language: English Credits: Produced by Jason Isbell, Linda Cantoni, and the Online Distributed Proofreading Team at http://www.pgdp.net *** START OF THE PROJECT GUTENBERG EBOOK WHAT'S IN THE NEW YORK EVENING JOURNAL *** Produced by Jason Isbell, Linda Cantoni, and the Online Distributed Proofreading Team at http://www.pgdp.net What's in _The_ NEW YORK EVENING JOURNAL _America's Greatest Evening Newspaper_ _A Booklet that tells what is in the New York Evening Journal and why it has had the largest evening newspaper circulation in America for Twenty-Nine consecutive years._ NEW YORK EVENING JOURNAL NEW YORK U.S.A. NEW YORK EVENING JOURNAL _The Greatest Circulation of any Evening Newspaper in America and a Quality Circulation at Three Cents a Copy Daily and Five Cents Saturday._ Copyright, 1928 NEW YORK EVENING JOURNAL FOREWORD Thirty-three years ago the New York Evening Journal was introduced to New York under its present ownership. Improvements have been constant. The aim has been to give the public a better and still better newspaper, to make the New York Evening Journal more attractive and interesting to every member of the family. Today, this newspaper is read by the greatest number of men and women in all income groups. It goes into the homes of the highest earning and largest spending classes, reaching the worthwhile families of New York City and its suburbs. The New York Evening Journal, through its National and International News and Feature Services, has access to more of the very best and highest paid experts, writers, artists and contributors in every department of newspaper publishing than any evening newspaper in America outside the Hearst organization. For the past quarter of a century the New York Evening Journal has attracted the largest readership of any evening newspaper in the United States on the sound principle of greatest service to the greatest number of men and women in every substantial walk of life. Talent, the most expert and brilliant that money can attract, as exemplified throughout the pages of this booklet, gives you the secret of READER INTEREST and READER CONFIDENCE in the New York Evening Journal--an overwhelming PUBLIC PREFERENCE over one hundred per cent greater than the next largest standard size evening newspaper in New York City. NEW YORK EVENING JOURNAL. [Illustration: ARTHUR BRISBANE, EDITORIAL WRITER _New York Evening Journal_] Mr. Brisbane writes editorials for the New York Evening Journal and has done so for many years. His daily editorials are one of the outstanding reasons why nearly half of all the people in Metropolitan New York, who buy any New York evening paper, buy the New York Evening Journal every day. ACCURACY THE FIRST LAW OF THE NEWS "_Get it_ FIRST, _but first get it_ RIGHT" THE SLOGAN OF New York Evening Journal News Gathering Staff All through its local news staff as well as through the International News Service Staff the gospel of GET IT RIGHT is stressed and reiterated twenty-four hours in the day. The man who can't get the habit of ACCURACY can't stay in this organization though he be the most brilliant writer living. "_Get it_ FIRST but _first_ get it RIGHT" is at once a fearless challenge and a solemn pledge of faith. [Illustration: WILLIAM A. CURLEY, EDITOR _New York Evening Journal_] One of the outstanding editors of America. Born on Manhattan Island and for many years active in newspaper work in New York City. His experience also includes editorial direction of newspapers in Chicago, San Francisco, Los Angeles, Atlanta and Boston. He knows the pulse of humanity and what pleases and interests the greatest number of intelligent people throughout New York City and suburbs. EDITORIAL AND REPORTORIAL EXECUTIVE STAFF [Illustration: ROBERT H. WILEY _News Editor_ AMSTER SPIRO _City Editor_ JOHNSTON D. KERKHOFF _Assistant City Editor_ W. ALBERT WILLIAMS _Assistant City Editor_ J.F.B. HAWTHORNE _Financial News Editor_ THOMAS C. LEONARD _Make-Up Editor_ N.W. STACY _News Picture Editor_ PHILIP KATZ _Art Editor_ CHARLES W. SANDS _Brooklyn News Editor_ J.F. MAHER _Radio Editor_ ARTHUR FOLEY _Feature Editor_ BERNARD G. ARMULLER _Manager Photo Studio_] [Illustration] NEWS PICTURES WHAT THE CAMERA'S EYE SEES One good picture is worth ten thousand words, says an old proverb. The Evening Journal is invariably FIRST in serving its readers with accurate, informative, illuminating and exclusive news pictures. Each picture must pass the scrutiny of the most critical staff of experts to be good enough for reproduction in the Evening Journal. New Yorkers know they get better and more interesting pictures in the Evening Journal than in any other New York newspaper. _SPEED_ MEANS LIFE TO THE NEWS _You may have the news beat of a century on your desk. Hold it a half hour too long--long enough for another paper to print it_ FIRST--_and for you it is_ YESTERDAY'S NEWS _with all the_ LIFE _ebbed out of it._ The News Policy of the NEW YORK EVENING JOURNAL can be summarized in five sentences: _Give all the vital news of the moment._ _Give it cleanly._ _Give it accurately._ _Give it interestingly._ _Give it succinctly._ Back of this clean-cut, vigorous policy of news presentation is the finest reportorial and editorial talent that money can buy. Local news printed in the New York Evening Journal is furnished by the most adequate staff of reporters and special writers retained by any evening newspaper in the city. Telegraphic news is furnished by the International News Service--with well equipped offices not only in New York but in Washington, London, Paris, Rome, Moscow, Peking--with expert representatives all over the world. In New York City's evening newspaper field International News Service serves the New York Evening Journal _exclusively_. LARGEST AND HIGHEST PAID LOCAL NEWS STAFF IN NEW YORK CITY "Get it FIRST, but first get it RIGHT"--that is the slogan of the New York Evening Journal's news-gathering staff. This newspaper employs the largest staff of men and women reporters, photographers, and news writers of any evening newspaper in America. It pays the highest salaries and this policy attracts the most capable and brilliant talent. [Illustration: Richard Williams Edward McKevitt Vincent D'Asta Philip Bendler Norman Feinberg Albert Furth Jack Layer A.T. Cash La Monte Waldron Gerald Sheedy Harwood Lord David Balmer A.B. Housman Neal Patterson Karl Kohrs Howard Savage F.D. Myers George Lait Laffatte Gamnage James Lanehart Charles Dunn William H. Brown Edward Dixon Vincent Connolly David Burchman Albert Armuller Harry J. Dixon W. Wiener Elmer Archer Edward Pickwood Dorothy Clover Dorothy Van Dyke Steve Funghini P.A. MacGregor J.F. Tierney Thomas Brooks George Littlewort H. Reed McBride Michael Claffey Bruce Grant Leonard McCabe Jack Skvarla C.E. Molloy Alphonse Palumbo] INTERNATIONAL NEWS SERVICE REPORTS NEWS OF THE WORLD FOR EVENING JOURNAL READERS International News Service has firmly established itself as the dominant press service in the afternoon newspaper field. Its news dispatches, gathered from every corner of the universe, likewise are published in newspapers throughout the civilized world. International News Service is truly international in scope, linking the foremost nations in a comprehensive news-gathering and news-distributing chain. Approximately 60,000 miles of leased wire, used and controlled by International News Service, distributes its news reports to the Evening Journal alone in New York and to more than 500 other daily newspapers in the United States. By cable and radio International News Service dispatches are sent to sixteen foreign nations in both hemispheres. Editors of the leading newspapers in Germany, Great Britain, Italy, Spain, Japan, Norway, Switzerland, Sweden, Brazil, Chile, Argentina and numerous other countries place the same reliance upon the International News Service reports as do the editors of leading American afternoon dailies. International News Service is operated under the able General Managership of Frank Mason, former chief of the Paris Bureau. Collection and preparation of its news reports is in the hands of a highly trained staff of editors and correspondents. This staff is directed by Barry Faris, General News Manager, who has had more than a dozen years' experience in press association work and knows thoroughly every detail of the service. George R. Holmes heads a large staff at Washington. Holmes, himself, is an outstanding authority on news from the National capital, a keen observer, a vivid writer. William K. Hutchinson, Kenneth Clark, George Durno, Lawrence Sullivan and William S. Neal are members of the Washington corps whose achievements have made them widely known to newspaper editors and readers throughout the United States. Copeland C. Burg, in Chicago, Ellis H. Martin in San Francisco and other staff men in all the leading cities in the United States get the news for International News Service and write it in individualistic style for New York Evening Journal readers. The International News Service Foreign Staff is a large one. Harry K. Reynolds, Director of Foreign Service, with headquarters in New York, was formerly Manager of the London bureau, and he knows intimately every phase of the foreign service. Harry R. Flory, Manager in London; Frederic K. Abbott, Manager in Paris, and Otto D. Tolischus, Manager in Berlin, not only have done noteworthy work in covering the big news stories themselves, but direct a network of correspondents in their respective territories that literally covers the world for International News Service. Edward L. Deuss in Moscow, Guglielmo Emanuel in Rome and Harold Ballou in Madrid are capable members of the foreign staff who know their fields thoroughly. Correspondents are maintained as well in China, Japan, the Philippines, various South American countries and elsewhere at strategic points for news coverage. International News Service correspondents at home and abroad have only one rule to guide them. That is to get the news and get it right. Generally, as well, they get it FIRST for New York Evening Journal readers. BIG NEWS _TWO DAYS IN ADVANCE!_ The story of three men in the Arctic. Above them the cold, gray sky, washed by an impenetrable fog. Around them only crashing icebergs, each second grinding out a new variety of the age-old Arctic death threat. One man injured, unable to continue. Then the story of the dying man who consigned himself to an icy grave that his mates might save themselves. And the story of the two men who, faced with this dilemma, left their pal to die, alone with his thoughts. Leering icebergs grinding out the death march. This is the story of Dr. Finn Malmgren and Captains Marianno and Zappi. It first became known to the world when the New York Evening Journal printed International News Service dispatches via Moscow on Friday, July 13, 1928. The Evening Journal's headlines then read: "MALMGREN DESERTED BY MATES; NOT DEAD WHEN ABANDONED" It wasn't until Sunday, July 15, that other New York papers printed the gripping story the Evening Journal had given New York on Friday, July 13. The Evening Journal is _always_ ACCURATE--and FIRST INTERNATIONAL NEWS SERVICE COVERS THE EARTH Throughout the World--covering both hemispheres--International News Service correspondents report important news for New York Evening Journal readers. Here is an outstanding staff of national and international news gatherers: NEW YORK OFFICE FRANK E. MASON, _General Manager_ BARRY FARIS, _General News Manager_ GEORGE T. HARGREAVES, _General Business Manager_ James L. Kilgallen Richard Chaplin David P. Sentner Davis J. Walsh W.S. Cousins Hubert Malkus Theodore B. Goetz William J. Kostka Henry Caron Robert Wallace Les Conklin Barney Mullady UNITED STATES (Branch Offices) ALBANY--RAY BORST, _Bureau Manager_ ATLANTA--JOHN NIMICK, _Bureau Manager_ BOSTON--HERBERT CARYL, _Bureau Manager_ CHICAGO-COPELAND C. BURG, _News Manager_ CHICAGO--W.S. BRONS, _Regional Director_ CLEVELAND--C.D. HAWKINS, _Bureau Manager_ COLUMBUS--EDWARD MAYL, _Bureau Manager_ DENVER--M.F. DACEY, _Bureau Manager_ DES MOINES--DON P. DROHAN, _Bureau Manager_ DETROIT--W.R. STOKLEY, _Bureau Manager_ FORT WORTH--T.J. O'CONNELL, _Bureau Manager_ HARRISBURG--C.B. YORKE, _Bureau Manager_ INDIANAPOLIS--JOHN A. CEJNAR, _State Manager_ KANSAS CITY--ROBERT JAMES, _Bureau Manager_ LOS ANGELES--HARRY BERGMAN, _Bureau Manager_ MEMPHIS--NULL ADAMS, _Bureau Manager_ MINNEAPOLIS--O.A. ROSENHAUER, _Bureau Manager_ NEW HAVEN--R.T. BULKELEY, _Bureau Manager_ PHILADELPHIA--E.L. RAWLEY, _Bureau Manager_ PITTSBURGH--S.I. NEIMAN, _State Manager_ PORTLAND--GEORGE L. SCOTT, _Bureau Manager_ RALEIGH--HENRY LESESNE, _Bureau Manager_ ST. LOUIS--ROBERT W. GINSBURG, _Bureau Manager_ SAN FRANCISCO--ELLIS H. MARTIN, _Bureau Manager_ SPRINGFIELD--LOUIS J. HUMPHREY, _Bureau Manager_ WASHINGTON, D.C. GEORGE R. HOLMES, _News Manager_ KENNETH CLARK, _Assistant News Manager_ William K. Hutchinson George E. Durno Lawrence Sullivan William S. Neal Robert S. Thornburg Harry Ward Pierce Miller Cole Morgan Arthur T. Newberry FOREIGN SERVICE NEW YORK-- HARRY K. REYNOLDS, _Director_ FRANK CHARLTON, _Cable Editor_ A.E. FRADENBURGH, LES FINKELSTEIN LONDON-- HARRY R. FLORY, _Manager_ F.A. WRAY, J.C. OESTREICHER, CHAS. A. SMITH, J. KINGSBURY SMITH, ETHEL MARSHALL PARIS-- FREDERICK K. ABBOTT, _Manager_ ROBERT W. THOMPSON BERLIN-- OTTO D. TOLISCHUS, _Manager_ WALTER DIETZEL, BARON VON WOELLWARTH, ERIC BOY ROME--GUGLIELMO EMANUEL MOSCOW--EDWARD L. DEUSS MADRID--HAROLD BALLOU VIENNA--ALFRED TRYNAUER SOFIA--CONSTANTINE STEPHANOVE BRUSSELS--GEORGE A. DETRY PRAGUE--L. ALLETRINO BELGRADE--DR. W.A. MORRISON RIGA--HARRY HIRSCHFELD LISBON--A. FREIPAS DA CAMARA SHANGHAI--ALFRED MEYER PEKING--JOHN ANDREWS GOETTE TOKYO--JAMES YOUNG MANILA--HIRAM MERRIMAN HONOLULU--E.P. IRWIN COLOMBO--VINCENT DE SILVA CAIRO--P.S. TAYLOR ALLAHABAD--J.H. THORNLEY BOMBAY--C.S. DE ANDRADE CAPE TOWN--FRANK BURTON NAIROBI--JOHN MACNAB WELLINGTON--F.W. SIMMONDS SIDNEY--J.G. PATON BUENOS AIRES--DAN CAREY RIO DE JANEIRO--ARROXELLAS GALVAO SANTIAGO--ROBERTO GATTICA HAVANA--A.D. ROBERTS REYKJAVIK--AXEL THORSTEINSON [Illustration: MARY T. DOUGHERTY _Editor of Women's News_] Few women have attained pre-eminence in Journalism. Mary T. Dougherty is outstanding among the few. Her life's work is dedicated to promoting greater happiness, greater opportunity and greater influence for women. She knows America's great women, leaders in social, educational, civic and political spheres. She devotes all her knowledge, experience and ability to keeping the Evening Journal overwhelmingly FIRST as a home newspaper. [Illustration: JAMES O'CONNOR, EDITOR _Harlem and Bronx Section_] Thorough newspaper man who has grown up with the Bronx and uptown New York. Writes editorials on local topics. Conducts "'ROUND UPTOWN" column. Edits a real neighborhood section. Every day over 122,000 copies of the Evening Journal sold above 110th Street in Harlem, Bronx, Washington Heights and Westchester County include this section. [Illustration: RICHARDSON WEBSTER, EDITOR _Brooklyn and Long Island Section_] A "Dyed-in-the-Wool" Brooklynite from cradle to editorial chair. Associated with Brooklyn newspapers for many years. Prominent in Brooklyn's civic, social and commercial life. Edits a section of real local news for Kings, Queens and Nassau Counties. Every day over 234,000 copies of the Evening Journal include this section, which is thoroughly read in Long Island homes. [Illustration: DR. FRANK CRANE, PHILOSOPHER] He knows the problems of the human race. Simplicity of thought and staunch adherence to an uncompromising philosophy of optimism distinguish the work of Dr. Frank Crane. His writings are helpful, encouraging, inspirational. His followers are legion. Thousands of Evening Journal readers in New York City and suburbs look forward to his daily articles. His wisdom marks the paths for a happy life. [Illustration: "BILLY BENEDICK," SOCIETY EDITOR] "Billy Benedick" ... who is he? He is a member of the most exclusive and highly placed society set of New York. His newsy quips and chatter about the doings of socially prominent men and women have established one of the most extensively read Society News Pages in New York. "Billy Benedick's" identity is kept secret as his work would obviously be handicapped were it to be made public. [Illustration: ELSIE ROBINSON, AUTHOR "_Listen World!_"] Elsie Robinson is, like Dr. Crane, a philosopher ... but one would hardly call her gentle. She is brisk, though never brusque in setting forth her views. She likes to jog people out of mental ruts and, judging by her tremendous popularity among the countless thousands of Evening Journal readers throughout New York City and its suburbs, they like to have her do it. Her advice is sound and well taken. [Illustration: HELEN ROWLAND, AUTHOR "_Meditations of a Wife_"] Often referred to as America's "Bernard Shaw," and as America's wittiest woman. Satire sparkles through her writings. Her observations on the foibles of men and women, the joys and sorrows of love and marriage, and the relief or the lack of it in divorce are always brilliant and entertaining, yet always "said with a smile." Helen, like George Cohan, says: "I always leave 'em laughing when I say good-bye." [Illustration: WILLIAM WRIGHT, FINANCIAL COUNSELOR _Investors' Service Bureau_] Thorough familiarity with the investment securities market has established him as an authority. Accuracy and informed judgment characterize his reports. In close contact with the financial world, he delves into the resources and development of corporate business. A keen student of finance, he is qualified to give sound and unbiased advice to countless thousands of Evening Journal readers annually. DURING 1927 12,000 NEW YORK EVENING JOURNAL _readers addressed letters to_ "WILLIAM WRIGHT" _Seeking advice on investment problems_ An analysis of these 12,000 inquiries disclosed that 63% had a total of about $25,000,000 actually on hand for investment or already invested in securities. 21% specified definite sums of money available for immediate investment--_totaling approximately_ $10,000,000. 42% gave lists of securities already held, the market value conservatively estimated at $15,000,000. More than 1,000 New York Evening Journal readers continue to write in every month for help in solving their problems. "William Wright" is giving these readers his helpful and expert advice every day, from his vast store of financial knowledge. [Illustration: "RUTH MASON", COOKING EXPERT (MRS. ERNEST HOFTYZER) _Domestic Science_] Good things to eat, recipes for cakes, pies and a variety of tempting dishes, appetizing menus, economical marketing, preserving--all these are a part of Ruth Mason's articles in the Evening Journal. Tens of thousands of housewives read Ruth Mason's helpful articles regularly and write to her for advice. Additional thousands listen-in to her cooking lectures broadcast over WHN and WPAP. ONE ANNOUNCEMENT _on the_ Evening Journal Cooking Page BROUGHT 14,000 LETTERS _from Evening Journal Readers to_ _RUTH MASON_ Requesting copies of a New Cook Book issued by the Bureau of Home Economics of the U.S. Dept. of Agriculture, Washington, D.C. [Illustration: A New Cook Book for All Evening Journal Readers The New York Evening Journal, hoping to render a real public service, has made arrangement with the Bureau of Home Economics of the United States Department of Agriculture, at Washington, D.C., to distribute, free of charge, a new cook book that will be of service to all busy housewives. It contains eighty-six pages, including seventy different menus and three hundred recipes, each and every one written and tested by the most eminent food experts in the United States. There is a copy for every Journal reader and at no cost. Just write Miss Ruth Mason, Evening Journal Cooking Expert, No. 2 Columbus Circle, and ask her to send you a copy of the new cook book. For the convenience of busy housewives we attach a coupon below: MISS RUTH MASON, Evening Journal Cooking Expert, Care Evening Journal, No. 2 Columbus Circle, NEW YORK CITY. DEAR MISS MASON: Please send me a copy of the new cook book containing seventy menus and three hundred recipes. Name ____________________________ Street address __________________ City _______________ State ______ Reproduction in reduced size, of announcement from the Evening Journal Cooking Page.] [Illustration: IRVING WEIL, COMMENTATOR ON MUSIC] Ranked by the great masters of music as one of the most brilliant metropolitan reviewers. A music critic in the fullest sense. His opinions are distinguished alike for their soundness and the wit with which they are expressed. Irving Weil has reviewed for Evening Journal readers all the great and near great musical events for over fifteen years. He has the confidence of a legion of music lovers among the largest audience of evening newspaper readers in America. [Illustration: JOHN ANDERSON, DRAMATIC CRITIC] John Anderson writes entertainingly and authoritatively on the drama. He tells what a play is about and then gives his own reactions. He does not belong to the "let-us-pat-each-other-on-the-back" school of critics, but devotes his column daily to interesting discussions of what is actually happening in the world of the theatre. Mr. Anderson was formerly on the Evening Post and is recognized as the highest type of drama writer in New York. [Illustration: ROSE PELSWICK, MOTION PICTURE EDITOR] Acknowledged by producers, directors, film stars and the public alike as an authority on the silver screen art. Her clever articles on motion pictures and personalities in the movie world are the best of their kind published in New York. Tens of thousands of fans read what Rose Pelswick says in the Evening Journal every day and "listen-in" on her Radio Movie Club programmes over WHN and WPAP. [Illustration: ERNEST HOFTYZER, EDITOR OF FOOD PAGES] A twentieth century exemplar of the famous Greek philosopher, Epicurus, acknowledged authority on the art of good eating. Mr. Hoftyzer is a modern day food expert who stresses the importance of pure foods and explains the principles of nourishment which promote life and health. His timely articles on marketing, what to buy and when to buy, are followed regularly by housewives in the Evening Journal homes. [Illustration: NELL BRINKLEY, GENIUS AMONG ARTISTS] To see and set down as no other artist of her generation does is Nell Brinkley's unique and amazing gift. Every picture has a charm and distinction all its own. Evening Journal readers love Nell Brinkley--she has made their lives happy with beautiful thoughts which radiate from her fascinating portrayals of romance and life. Nell Brinkley's drawings and romantic descriptions appear regularly in the Evening Journal's daily Magazine Page. [Illustration: W.S. COUSINS, FINANCIAL EXPERT] Formerly associated with the American Banking Institute and now Financial Editor of International News Service, he is one of America's recognized experts on finance and business. He writes interestingly, informatively and authoritatively on the big financial subjects of the moment. His daily articles in the New York Evening Journal have attracted a vast audience of readers throughout New York City and its suburbs interested in business and finance. [Illustration: T.E. POWERS, ACE OF CARICATURISTS] Unquestionably the greatest cartoonist of the age. His pen combines the master strokes of the artist and a broad knowledge of politics and public affairs. He gives Evening Journal readers the "high lights" of the news of the day and portrays unerringly the virtue or villainy of public characters. Powers' outstanding talent has helped to make the Journal the most interesting evening newspaper in America. [Illustration: GARRETT P. SERVISS, ASTRONOMER] He writes the story of the stars and tells it fascinatingly every day in the Evening Journal. His mail exceeds that of any other contributor. He treats authoritatively on the science of astronomy, yet captures and holds the attention of the reader who has no technical knowledge of the subject. Thousands of students of the heavens above follow his daily writings in the New York Evening Journal. [Illustration: BEATRICE BURTON, FAMOUS NOVELIST] She is outstanding among the highest paid women writers of newspaper serials in America. Being the wife of a famous newspaper man she has a keen understanding of what the newspaper reader seeks in fiction. Her novels such as: "Hollywood Girl," "Money Love" and "Gilded Kisses" have attracted intense interest among the largest audience of evening newspaper readers in America. [Illustration: ELENORE MEHERIN, AUTHOR] One of the most successful writers of serial stories for newspapers in the country. Author of "Chickie," "Sandy," "Shackled Souls," "Her Fling," "Hearts Aflame" and "Jerry," stories that depict life and fire the imagination. All of these have appeared in the New York Evening Journal--more are expected. Elenore Meherin's fiction grips and holds reader interest from first to last installment. [Illustration: WILBUR C. WHITEHEAD AUCTION BRIDGE EXPERT] One of the foremost authorities on the game of bridge. He "plays" a game every day in the columns of the Evening Journal and writes with such clarity that experts and novices alike understand. Tens of thousands of bridge fans read his column daily. Thousands of Bridge Games throughout New York and suburbs are played nightly according to Wilbur C. Whitehead's "Sound Auction Bridge" which appears in the New York Evening Journal. [Illustration: MARGARET SANTRY DIRECTOR RADIO PROGRAMMES] Countless thousands of homes in Metropolitan New York "tune-in" daily to New York Evening Journal Radio Programmes. Tens of thousands "listen-in" to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion Picture Editor; and an incomparable array of professional entertainers and educators. Radio fans follow the radio news and programmes arranged by Margaret Santry every day in the New York Evening Journal. [Illustration: JOHNNY FARRELL, GOLF EXPERT _National Open Golf Champion_] Victor of 1928 Olympia Fields tournament, notable for the spectacular 36-hole play-off, in which Johnny defeated the great Bobby Jones. Farrell, former caddie on the Westchester links, famous professional and a master tutor of the "ancient and honorable" game tells Evening Journal readers how to improve their golf. New York golfers follow the champion's expert advice exclusively in the Evening Journal. [Illustration: MAUREEN ORCUTT, GOLF EXPERT _Women's Metropolitan Golf Champion_] Women's interest in sports is fast approaching that held by men. Miss Orcutt knows her golf and writes authoritatively about the game, about women in golf, and other women's sports. Women in New York and throughout the suburbs follow Maureen Orcutt's articles on golf regularly in the Evening Journal. Miss Orcutt has the unique distinction of being able to write as well as she plays championship golf. [Illustration: MME. MARIA JERITZA, STAR OF OPERA _Writer on the Secrets of Beauty_] Prima Donna of the Metropolitan Opera Company, and herself one of the most beautiful women in America, Mme. Jeritza tells Evening Journal readers her secrets of beauty. She has studied the art of creating and preserving beauty and writes authoritatively. Being a highly cultured and professionally successful woman her great aim is to render a service of helpfulness to the greatest possible number of women. [Illustration: MRS. CORNELIUS BEECKMAN _Arbiter of Correct Social Manners_] Mrs. Beeckman is one of America's greatest authorities on the customs and usages of good society. Thousands of substantial, serious-minded men and women write to her about the proper thing to do or say in a given situation. She renders an invaluable service to Evening Journal readers. Her frank advice and suggestions are widely read in the columns of this newspaper each and every day. [Illustration: DOROTHY FLACK, ARTIST EXTRAORDINARY _A Genius in the Portrayal of Women_] One of America's few artists with the rare gift of imagining the situation she draws as well as the sentiments of those who look at it. Dorothy Flack's charming girls have an irresistible fascination for Evening Journal readers. She stands second only to the famous Nell Brinkley and the drawings of both these distinguished artists appear on the Magazine Page in the New York Evening Journal. [Illustration: CHARLES A.L. REED, A.M., M.D. _Former President, American Medical Ass'n_] Dr. Reed is one of America's most distinguished medical men--he writes authoritatively about the ills to which human kind is heir, also of the psychology of health and sickness. His writings have a big following among women readers of the Evening Journal--their welfare and that of their children comprise a great part of his suggestions on health. He is the Health Counselor in Evening Journal homes. [Illustration: W.S. FARNSWORTH, SPORTS EDITOR _Famous Sports Writer of Outstanding Events_] Sporting news with a punch! Experts to write about and report each branch of sports. Those are the cardinal principles which guide New York's greatest Sports Editor. Farnsworth, noted reporter himself, has covered all the outstanding sporting events in recent years. His word story of the "Battle of the Century," the World's Series or the Army and Navy Gridiron Classic is as thrilling as the event itself. [Illustration: "TAD" (T.A. DORGAN) _King of Sporting Writers and Cartoonists_] Experts throughout the Sporting World say "TAD" is the greatest sporting cartoonist of all time. "INDOOR" and "OUTDOOR SPORTS" put "T.A.D." in a class by himself. He has originated more slang phrases which have attained national popularity than any other American. These pungent contributions to the colloquial native language have made "T.A.D." beloved by over two million Journal readers. [Illustration: W.M. ("BILL") CORUM, SPORTS EXPERT _Famous Writer and Columnist_] The "Sports" column by "Bill" Corum is the best of its kind on any Sports Page in America. "Bill" knows his sports. He gives Evening Journal readers the facts plus inimitable observations. His puns, wisecracks and reverse English season the day's sporting dish. Nearly half of all the men and women who buy any New York evening paper buy the Evening Journal daily--and "Bill" Corum alone is a good reason. [Illustration: SID MERCER, SPORTS EXPERT _Greatest Writer of Boxing News_] Superior all-around writers are as rare as the same kind of athletes. Sid Mercer, President of the New York Sports Writers' Association, combines the unique faculty of being an authoritative critic in all lines of sports. His account of a major boxing contest is the next best thing to having a ringside seat. Evening Journal readers know this and get their ringside views from Sid for every important boxing event. [Illustration: HAL COFFMAN, ARTIST EXTRAORDINARY _Portrays News and Sports Events_] He takes the motive back of the day's news for his text and makes his pictures preach a powerful sermon. With unerring skill he packs the "cause and effect" of a lifetime story into a single drawing. He is equally gifted in portraying the serious or humorous side of any big news or sports event. The New York Evening Journal is Coffman's pulpit. He addresses the largest congregation of evening newspaper readers in America through the Evening Journal. [Illustration: TOM THORP, SPORTS EXPERT _Football and Horse Racing_] Former collegiate athletic star. Captained Columbia Varsity Elevens 1901-04. Selected for "All-American" honors. Coached at Virginia, Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale games. Only Racing Expert with knowledge of training methods. His selections most widely read of any writer on turf affairs in New York newspapers. [Illustration: GENE TUNNEY, BOXING CHAMPION _Writes Signed Articles_] "Gene Tunney is a worthy model for manly youth," says Rev. Francis P. Duffy, famous fighting chaplain of the old 69th Regiment. The strength of his talks, writings and example is the fact that he lives up to the rules of clean living and good sportsmanship. New York's boys and young men read Gene Tunney's articles regularly in the Evening Journal. He tells them how to strengthen their bodies and keep in robust health. [Illustration: FORD C. FRICK, SPORTS EXPERT _Famous Reporter on Big League Baseball_] Travels with the YANKEES--writes about them for Evening Journal readers throughout the season. His pen pictures of big sporting events are said to be "better than a photograph, as impressive and stirring as big news." "When it's slugged by Ford C. Frick, it's a knockout." That accounts for the host of men and women readers who look for his writings daily in the Sports Pages of the New York Evening Journal. [Illustration: CHARLEY PADDOCK, CHAMPION SPRINTER _To Report Olympic Games_] A sporting event of international interest--the Olympic Games--covered for Evening Journal readers by the famous athlete and crack sprinter, Charley Paddock. His wide acquaintance among notable athletes and knowledge of athletics in general give him an insight into every branch of sports. Experts to report each and every branch of sports--that is the reason Evening Journal Sports Pages are so well read. [Illustration: FRANK (BUCK) O'NEILL, SPORTS EXPERT _Baseball and Boxing Contests_] Practically lives with the GIANTS throughout the baseball season. His play by play reports of each game give Evening Journal readers everything but the applause. Acknowledged expert on boxing, covers the big fights and officiates as radio announcer in giving the blow by blow description. "Buck" O'Neill is a sporting writer with the PUNCH on the diamond, at the "mike" and in the "ring." [Illustration: GARRY SCHUMACHER, SPORTS EXPERT _Baseball and Other Major Sports_] He follows the "ROBINS" and reports every game and every play for Evening Journal readers. Schumacher's vivid descriptions of baseball plays bring the real thrills of the game right into New York Evening Journal homes. Countless thousands of Brooklynites who root for the "ROBINS," and follow every play and every game, depend on Garry Schumacher's reports in the Evening Journal. [Illustration: JOHN McGRAW, BASEBALL EXPERT _Manager, New York Giants_] The man who has won more pennants than any man in baseball, writes signed articles on the game for Evening Journal readers. He is unquestionably the leading authority on the subject. McGraw packs in 50,000 fans at the Polo Grounds but writes for nearly half of all the men and women who buy any New York evening newspaper--that's the half who read the Evening Journal in preference to other evening papers. [Illustration: JOHN P. MEDBURY, HUMORIST _America's Greatest Mirth Producer_] His writings in the Evening Journal are the most sensational, humorous additions to the present era of American literature. Recognized among humorous writers of the country as the "greatest giggle generator," "the liveliest laugh laureate" and "the champion chuckle cannonader." Medbury's humor, under the title of "Maybe I'm Wrong," appears in the New York Evening Journal daily. [Illustration: GEORGE HERRIMAN, ARTIST _Creator of the Immortal "Krazy Kat"_] Cartoonists, artists, humorists, authors, producers ... all are unanimous in voting "Krazy Kat" and "Ignatz the Mouse" headliners among comics. A cat ... a mouse ... a brick ... a dog "cop" ... these are the whimsical characters that have made Herriman a billionaire in laughs. Evening Journal readers are not afraid to laugh ... they have made "Krazy Kat" a member of the family. [Illustration: JOE McGURK, CARTOONIST _Creator of "Kayo Tortoni"_] "Kayo Tortoni" is acknowledged the most famous woman character in sports cartoons. She enters every branch of athletics and leads the vogue in sports togs. Joe McGurk's fascinating portrayals of Kayo's sporting proclivities put the "Oh!" into Evening Journal's sports pages. McGurk's cartoons of boxing contests are looked forward to by a host of boxing fans. [Illustration: HARRY HERSHFIELD, ARTIST _Cartoonist, Humorist, Wise-Cracker_] Known to millions as the creator of "Abie the Agent." His latest contribution is "Broadway Unlimited." Will Rogers, Tad, Roxy, Ziegfeld, and a multitude of Broadway's "Leading Lights" say it is "THE BEST COLUMN" in New York. Hershfield knows New York and New York knows Hershfield through the columns of the New York Evening Journal. [Illustration: AD CARTER, ARTIST _Creator of "Just Kids"_] It is because Ad Carter's uproarious little characters are so genuinely "Just Kids"--real kids--the kind you grew up with--that "Just Kids" captivates the hearts of young and old alike. Ad Carter's "Just Kids" recently accomplished a great work in teaching kiddies to play safe, to look before you cross--think how that pleases mothers and fathers! 413,743 boys and girls joined the "Just Kids" Safety Club. 413,743 BOYS _and_ GIRLS JOINED "JUST KIDS" SAFETY CLUB The "Just Kids" Safety Club idea was originated by Ad Carter, the Evening Journal's famous cartoonist and creator of the daily comic strip entitled "Just Kids." _Each boy and girl cut the application blank from the Evening Journal, filled it in, giving name, address, age, proposed by parent or adult and endorsed by boy or girl friend._ The sole purpose of this constructive work was to prevent accidents, save lives, make "Kids" more careful. Every club member was cautioned to: "Remember to look up and down before crossing the street." A total of 413,743 applications to the "Just Kids" Safety Club were received and every member obtained a "Just Kids" Safety Club button. [Illustration: RUBE GOLDBERG, ARTIST _Creator of "Bobo Baxter"_] One of America's best known and most popular cartoonists. Famous for the ludicrous "Boob McNutt," the most foolish "Foolish Questions" and his involved mechanisms for doing simple things. Rube Goldberg's host of admirers throughout New York City and suburbs look forward to his latest comic creation, "Bobo Baxter," appearing in the Evening Journal daily. Goldberg is a comic star of the first magnitude. [Illustration: CLIFF STERRETT, ARTIST _Creator of "Polly and Her Pals"_] Who hasn't heard about "Pa" and "Ma" and "Polly" and "Neewah"? This comic has an appeal for every member of the family. Evening Journal readers get hearty chuckles out of the predicaments of the "Hon. Pa" and his comeback to "Ma" ... they enjoy the prancings of the modern Polly and watch Neewah's futile attempts to save Pa from the wrath of the women. It's a classic among "family" comics. [Illustration: WALTER HOBAN, ARTIST _Creator of "Jerry on the Job"_] "Jerry" is the brightest, wittiest, snappiest and most clever of all OFFICE BOYS. Hoban keeps "Jerry" on the job and his job is to make folks laugh. In this respect "Jerry" is the most efficient office boy in America--and Evening Journal readers know it. Hoban's "Jerry on the Job" has attracted a multitude of admirers and they find their favorite comic in their favorite evening paper six days a week. [Illustration: CHIC YOUNG, ARTIST _Creator of "Dumb Dora"_] Trim little, pert little, chic Dumb Dora attracts a world of interest among Evening Journal readers. She is "not so dumb" and that's where the fun comes in. Men like "Dora" because she is clever. Women like "Dora" because she has charm and sense and is always good for a delicious laugh. Dora reflects the dash and independence of modern day flappers for Evening Journal readers in New York City and suburbs. [Illustration: EDWARD WELLINGTON VERDIER, ARTIST _Creator of "Little Annie Rooney"_] Verdier's cartoons tell a story chock-full of exciting interest for the kiddies. Boys, girls and wee tots gather 'round the Evening Journal comic page every evening intensely absorbed in the continued story of the adventures of "Little Annie Rooney." Verdier's comic strip grips and holds juvenile interest week in and week out the year around in the Evening Journal. [Illustration: RAY McGILL, ARTIST _Creator of "Journalisms"_] A comic artist with a keen sense of news! He draws a daily strip for Evening Journal readers giving them a humorous view of current happenings. McGill has created something NEW in cartoons--no comic strip in American newspapers is comparable to it. Evening Journal readers get a "big kick" out of McGill's "Journalisms" because each drawing is up to the last minute in news interest. [Illustration: SEGAR, ARTIST _Creator of "Thimble Theatre"_] Past master in creating the comic strip with a side-splitting wallop. Segar's inspirations are light, frivolous humor based on some ridiculous suggestion. The "Thimble Theatre" in the Evening Journal plays to the largest audience of evening newspaper readers in America. That means nearly half of all the people in New York who buy any New York evening newspaper. [Illustration: SIR HARRY LAUDER, COMEDIAN _Famous for Wit and Humor_] He tells a Scotch story every day in the Evening Journal. This world-famous wit and comedian has a multitude of friends and admirers in New York. They look forward to "Hae ye heard this one?" every day in their favorite news paper. Sir Harry has a big following in the theatre. His Evening Journal audience in single file would reach from New York to Indianapolis. HOME JOURNAL the complete magazine section, printed in colors, published every Saturday and sold with the regular issue of the New York Evening Journal at 5c a copy. The Home Journal, with its all-star cast of writers and contributors is looked forward to and thoroughly read in the greatest number of worth while homes throughout New York City and suburbs. The New York Evening Journal is a FAMILY INSTITUTION. Men, women and children read the Evening Journal day in and day out. Saturday is no exception. The circulation of the New York Evening Journal on Saturdays at 5c a copy averages greater than on other days of the week when it sells at 3c a copy. [Illustration: JACK LAIT, EDITOR HOME JOURNAL _Saturday Magazine Section_] Called the de Maupassant of modern short story writers ... movie scenarist ... witty contributor to books of American Comedies ... expert and thoroughly experienced newspaper man, Jack Lait makes the Home Journal (Saturday Magazine) the most interesting and best read magazine section published by any evening newspaper in America. [Illustration: PENRYHN STANLAWS, FAMOUS ARTIST _Creator of "Frivolous Flossie"_] The "Stanlaws Girl" is acknowledged the most beautiful type of feminine America. Stanlaws vies with Ziegfeld in glorifying beauty. His latest creation is a series entitled "Frivolous Flossie" who reflects Stanlaws' studies of society, stage and film beauties. "Frivolous Flossie" delights Evening Journal readers every week on the cover of the Saturday Home Journal. She outrivals Paris in a daring display of fashion. [Illustration: JOSEPHINE HUDDLESTON _Famous Model and Beauty Expert_] Great artists and sculptors declare Miss Huddleston one of America's most beautiful women. She was one of the original exponents of eurythmic exercises. Her articles tell and show Evening Journal readers how physical culture, beauty and charm of personality and bearing may be developed. Miss Huddleston's host of admirers follow her articles regularly in the Saturday Home Journal. [Illustration: ELEANOR TOWN, SOCIOLOGIST _Marital Problems and Cause of Divorce_] The constantly increasing number of divorce cases among the elite is a subject of intense interest to men and women in all substantial walks of life. Eleanor Town, a keen student of social science, analyzes the cause of prominent marital dissolutions, points to the solution and tells the facts interestingly for Evening Journal readers every Saturday in the Home Journal. THE HOUSEHOLD PAGE BY "GOOD HOUSEKEEPING" INSTITUTE _In their fully equipped modern laboratories the latest inventions in household devices are tested by scientifically trained men and women_ Every issue of the Saturday Home Journal contains a page contributed by experts associated with the internationally recognized Good Housekeeping Institute. This feature gives Evening Journal readers authoritative articles on home economics, domestic science and other subjects of direct interest to housewives. New household devices that have been scientifically tested, new cooking methods evolved to save time and labor, recipes that are thoroughly tested and standardized--such vital information is carried into Evening Journal homes through the Saturday Home Journal. The HOUSEHOLD PAGE contains luncheon and dinner menus for each day of the week, recipes tested in the Institute's Kitchens and valuable helps on marketing. The Dominant Position of the NEW YORK EVENING JOURNAL in the New York Market CITY & SUBURBAN CIRCULATIONS NEW YORK EVENING NEWSPAPERS STANDARD SIZE A.B.C. Publishers' Statement for 6 months Ending March 31, 1928 THE LOCAL CIRCULATION OF THE NEW YORK EVENING JOURNAL IS 356,903 More than the Evening World 377,410 More than the Evening Sun 443,451 More than the Evening Telegram 575,231 More than the Evening Post [Illustration: New York Evening Journal 648,344 Evening World 291,441 Evening Sun 270,934 Evening Telegram 204,893 Evening Post 73,113] Nearly half of the worthwhile families who buy any standard New York Evening Newspaper buy the New York Evening Journal _8 Points of Leadership_ _Among New York Evening Newspapers_ 1. TOTAL CIRCULATION--the New York Evening Journal has more than _double_ the circulation of the next standard size evening paper and more than the next two combined, plus over 80,000 copies a day! 2. CITY CIRCULATION--the Evening Journal's City Circulation exceeds the city circulation of the next two standard evening papers combined! 3. BROOKLYN CIRCULATION--the Evening Journal's City Circulation in Brooklyn, Queens and Long Island about equals that of the three Brooklyn daily papers combined! 4. UPTOWN NEW YORK CIRCULATION--the Evening Journal sells over 100,000 copies each day in Harlem, Bronx, Washington Heights, Fordham and Westchester County. 5. WESTCHESTER CIRCULATION--in this wealthiest suburban territory in the United States the circulation of the Evening Journal nearly equals that of all other standard size New York evening newspapers combined! 6. LONG ISLAND CIRCULATION--in towns within New York suburban territory the Evening Journal outsells all other New York evening papers combined! 7. NEW JERSEY CIRCULATION--in towns within New Jersey territory the Evening Journal outsells all New York evening papers combined! 8. SUBURBAN CIRCULATION--throughout suburban New York within the fifty-mile shopping area the Evening Journal has more circulation than all other New York evening newspapers combined. THE RICHEST SALES AREA IN AMERICA [Illustration: [map]] _Dominated by the_ NEW YORK EVENING JOURNAL The New York Evening Journal is read by the greatest number of men and women in all income groups. It goes into the homes of the high earning and largest spending classes, reaching the worthwhile families throughout New York City and its wealthy suburbs. _OVER 100% AHEAD!_ Over one hundred per cent ahead of the next nearest standard newspaper in the evening field for more than twenty-five consecutive years!--that is the circulation record of the New York Evening Journal. Reader interest in the New York Evening Journal is registered by the number of people who buy it in preference to all other New York evening newspapers. It goes home, stays home and is thoroughly read in the greatest number of worthwhile homes because it is interesting to every member of the family. This overwhelming public confidence and preference for the New York Evening Journal has made it "America's Greatest Evening Newspaper" and the most productive medium for local and national advertisers. PUBLIC APPRAISAL _What the Metropolitan New York Public Pays Each Year for New York Standard Size (6-Day) Morning and Evening Newspapers_ [Illustration: Morning Her-Trib $1,781,405 Evening Telegram $1,912,595 Morning Times $2,075,833 Evening World $2,735,397 Evening Journal $6,638,915 Evening Sun $2,407,641 Morning World $1,918,123 Morning American $1,788,874 Evening Post $578,645] The Metropolitan New York Public Pays $6,638,915 Annually--at 3c and 5c a Copy--for the New York Evening Journal. INDEX The New York Evening Journal has the largest, highest paid and most distinguished staff of editors, reporters, correspondents, experts, writers, artists and contributors of any evening newspaper in America. PAGE A ABBOTT, FREDERICK K. _I.N.S., Paris_ 14 ANDERSON, JOHN _Dramatic Critic_ 27 ARMULLER, B.G. _Mgr. Photo Studio_ 5 B BALLOU, HAROLD _I.N.S., Madrid_ 14 BEECKMAN, MRS. C. _Etiquette_ 41 "BENEDICK, BILLY" _Society Editor_ 19 BORST, RAY _I.N.S., Albany_ 13 BRINKLEY, NELL _Artist_ 30 BRISBANE, ARTHUR _Editorial Writer_ 1 BRONS, W.S. _I.N.S., Chicago_ 13 BURG, COPELAND C. _I.N.S., Chicago_ 13 BURTON, BEATRICE _Novelist_ 34 C CARTER, AD _Comic Artist_ 60 CHAPLIN, RICHARD _I.N.S., New York_ 13 CHARLTON, FRANK _I.N.S., Cable Editor_ 14 CLARK, KENNETH _I.N.S., Washington_ 13 COFFMAN, HAL _Artist_ 48 CORRESPONDENTS _I.N.S. Staff_ 13 and 14 CORUM, W.M. _Sports Writer_ 46 COUSINS, W.S. _Financial Expert_ 31 CRANE, DR. FRANK _Philosopher_ 18 CURLEY, W.A. _Editor_ 3 D DEUSS, EDW. L. _I.N.S., Moscow_ 14 DOMINATION _Circulation_ 76 DOUGHERTY, MARY _Women's News Editor_ 15 DURNO, GEO. E. _I.N.S., Washington_ 13 E EMANUEL, G. _I.N.S., Rome_ 14 F FARIS, BARRY _I.N.S. Gen. News Mgr._ 13 FARNSWORTH, W.S. _Sports Editor_ 44 FARRELL, JOHNNY _Golf Expert_ 38 FLACK, DOROTHY _Artist_ 42 FLORY, HARRY R. _I.N.S., London_ 14 FOLEY, ARTHUR _Feature Editor_ 5 FOREIGN NEWS STAFF 13 and 14 FRICK, FORD C. _Sports Writer_ 51 G GOLDBERG, RUBE _Comic Artist_ 62 GOOD HOUSEKEEPING _Household Page_ 75 H HARGREAVES, GEO. T. _I.N.S. Gen. Bus. Mgr_ 13 HAWTHORNE, J.F.B. _Financial News Editor_ 5 HERRIMAN, GEO. _Comic Artist_ 57 HERSHFIELD, HARRY _Comic Artist_ 59 HOBAN, WALTER _Comic Artist_ 64 HOFTYZER, ERNEST _Food Page Editor_ 29 HOLMES, GEO. R. _I.N.S., Washington_ 13 HOME JOURNAL _Magazine Section_ 70 HUDDLESTON, JOSEPHINE _Beauty Expert_ 73 HUTCHINSON, W.K. _I.N.S., Washington_ 13 I INTERNAT'AL NEWS SERVICE 10 and 11 INTERNATIONAL NEWS STAFF 13 and 14 INVESTORS' SERVICE BUREAU _Letters Analyzed_ 23 J JERITZA, MME. M. _Beauty Expert_ 40 "JUST KIDS" _Safety Club_ 61 K KATZ, PHILIP _Art Editor_ 5 KERKHOFF, JOHNSTON _Ass't City Editor_ 4 KILGALLEN, JAS. L. _I.N.S., New York_ 13 L LAIT, JACK _Editor Home Journal_ 71 LAUDER, SIR HARRY _Humorist_ 69 LEADERSHIP _Circulation_ 77 LEONARD, T.C. _Make-up Editor_ 5 M MAHER, J.F. _Radio Editor_ 5 MASON, FRANK E. _I.N.S. General Mgr._ 13 "MASON, RUTH" _Cooking Expert_ 24 MEDBURY, JOHN P. _Humorist_ 56 MEHERIN, ELENORE _Author_ 35 MERCER, SID _Sports Writer_ 47 Mc MCGILL, RAY _News Cartoonist_ 67 MCGRAW, JOHN _Contributor_ 55 MCGURK, JOE _Cartoonist_ 58 N NEAL, WM. S. _I.N.S., Washington_ 13 NEWS PICTURES _The Best_ 6 NEWS STAFF _Local News_ 8 and 9 NEW YORK MARKET 78 O O'CONNOR, JAMES _Bronx Editor_ 16 O'NEILL, FRANK (BUCK) _Sports Writer_ 53 ORCUTT, MAUREEN _Golf Expert_ 39 P PADDOCK, CHARLEY _Contributor_ 52 PELSWICK, ROSE _Movie Editor_ 28 PHOTOGRAPHERS _News Staff_ 8 and 9 POWERS, T.E. _Caricaturist_ 32 PUBLIC APPRAISAL _Graphic Chart_ 80 R REED, DR. CHAS. _Health Expert_ 43 REPORTERS _News Staff_ 8 and 9 REYNOLDS, H.K. _I.N.S. Dir. Foreign Ser._ 14 ROBINSON, ELSIE _Author_ 20 ROWLAND, HELEN _Humorist_ 21 S SANDS, CHAS. W. _Brooklyn News Editor_ 5 SANTRY, MARGARET _Radio Program Director_ 37 SCHUMACHER, GARRY _Sports Writer_ 54 SEGAR _Comic Artist_ 68 SENTNER, DAVID P. _I.N.S., New York_ 13 SERVISS, GARRETT P. _Astronomer_ 33 SPIRO, AMSTER _City Editor_ 4 STACY, N.W. _News Picture Editor_ 5 STAFF CORRESPONDENTS _I.N.S. Staff_ 13 and 14 STANLAWS, PENRYHN _Artist_ 72 STERRETT, CLIFF _Comic Artist_ 63 SULLIVAN, LAWRENCE _I.N.S., Washington_ 13 T T.A.D. (T.A. DORGAN) _Cartoonist_ 45 THORNBURG, R.S. _I.N.S., Washington_ 13 THORP, TOM _Sports Writer_ 49 TOLISCHUS, OTTO D. _I.N.S., Berlin_ 14 TOWN, ELEANOR _Sociologist_ 74 TUNNEY, GENE _Contributor_ 50 V VERDIER, EDW. W. _Comic Artist_ 66 W WALSH, D.J. _I.N.S., New York_ 13 WEBSTER, R. _Brooklyn Editor_ 17 WEIL, IRVING _Music Critic_ 26 WHITEHEAD, W.C. _Auction Bridge Expert_ 36 WILEY, R.H. _News Editor_ 4 WILLIAMS, W. ALBERT _Ass't City Editor_ 4 "WRIGHT, WM." _Financial Expert_ 22 Y YOUNG, CHIC _Comic Artist_ 65 UNION LABEL ALLIED PRINTING TRADES COUNCIL 27 NEW YORK CITY *** END OF THE PROJECT GUTENBERG EBOOK WHAT'S IN THE NEW YORK EVENING JOURNAL *** Updated editions will replace the previous one—the old editions will be renamed. Creating the works from print editions not protected by U.S. copyright law means that no one owns a United States copyright in these works, so the Foundation (and you!) can copy and distribute it in the United States without permission and without paying copyright royalties. Special rules, set forth in the General Terms of Use part of this license, apply to copying and distributing Project Gutenberg™ electronic works to protect the PROJECT GUTENBERG™ concept and trademark. Project Gutenberg is a registered trademark, and may not be used if you charge for an eBook, except by following the terms of the trademark license, including paying royalties for use of the Project Gutenberg trademark. If you do not charge anything for copies of this eBook, complying with the trademark license is very easy. You may use this eBook for nearly any purpose such as creation of derivative works, reports, performances and research. Project Gutenberg eBooks may be modified and printed and given away—you may do practically ANYTHING in the United States with eBooks not protected by U.S. copyright law. Redistribution is subject to the trademark license, especially commercial redistribution. START: FULL LICENSE THE FULL PROJECT GUTENBERG LICENSE PLEASE READ THIS BEFORE YOU DISTRIBUTE OR USE THIS WORK To protect the Project Gutenberg™ mission of promoting the free distribution of electronic works, by using or distributing this work (or any other work associated in any way with the phrase “Project Gutenberg”), you agree to comply with all the terms of the Full Project Gutenberg™ License available with this file or online at www.gutenberg.org/license. Section 1. General Terms of Use and Redistributing Project Gutenberg™ electronic works 1.A. By reading or using any part of this Project Gutenberg™ electronic work, you indicate that you have read, understand, agree to and accept all the terms of this license and intellectual property (trademark/copyright) agreement. If you do not agree to abide by all the terms of this agreement, you must cease using and return or destroy all copies of Project Gutenberg™ electronic works in your possession. If you paid a fee for obtaining a copy of or access to a Project Gutenberg™ electronic work and you do not agree to be bound by the terms of this agreement, you may obtain a refund from the person or entity to whom you paid the fee as set forth in paragraph 1.E.8. 1.B. “Project Gutenberg” is a registered trademark. It may only be used on or associated in any way with an electronic work by people who agree to be bound by the terms of this agreement. There are a few things that you can do with most Project Gutenberg™ electronic works even without complying with the full terms of this agreement. See paragraph 1.C below. There are a lot of things you can do with Project Gutenberg™ electronic works if you follow the terms of this agreement and help preserve free future access to Project Gutenberg™ electronic works. See paragraph 1.E below. 1.C. The Project Gutenberg Literary Archive Foundation (“the Foundation” or PGLAF), owns a compilation copyright in the collection of Project Gutenberg™ electronic works. Nearly all the individual works in the collection are in the public domain in the United States. If an individual work is unprotected by copyright law in the United States and you are located in the United States, we do not claim a right to prevent you from copying, distributing, performing, displaying or creating derivative works based on the work as long as all references to Project Gutenberg are removed. Of course, we hope that you will support the Project Gutenberg™ mission of promoting free access to electronic works by freely sharing Project Gutenberg™ works in compliance with the terms of this agreement for keeping the Project Gutenberg™ name associated with the work. You can easily comply with the terms of this agreement by keeping this work in the same format with its attached full Project Gutenberg™ License when you share it without charge with others. 1.D. The copyright laws of the place where you are located also govern what you can do with this work. Copyright laws in most countries are in a constant state of change. If you are outside the United States, check the laws of your country in addition to the terms of this agreement before downloading, copying, displaying, performing, distributing or creating derivative works based on this work or any other Project Gutenberg™ work. The Foundation makes no representations concerning the copyright status of any work in any country other than the United States. 1.E. Unless you have removed all references to Project Gutenberg: 1.E.1. The following sentence, with active links to, or other immediate access to, the full Project Gutenberg™ License must appear prominently whenever any copy of a Project Gutenberg™ work (any work on which the phrase “Project Gutenberg” appears, or with which the phrase “Project Gutenberg” is associated) is accessed, displayed, performed, viewed, copied or distributed: This eBook is for the use of anyone anywhere in the United States and most other parts of the world at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org. If you are not located in the United States, you will have to check the laws of the country where you are located before using this eBook. 1.E.2. If an individual Project Gutenberg™ electronic work is derived from texts not protected by U.S. copyright law (does not contain a notice indicating that it is posted with permission of the copyright holder), the work can be copied and distributed to anyone in the United States without paying any fees or charges. If you are redistributing or providing access to a work with the phrase “Project Gutenberg” associated with or appearing on the work, you must comply either with the requirements of paragraphs 1.E.1 through 1.E.7 or obtain permission for the use of the work and the Project Gutenberg™ trademark as set forth in paragraphs 1.E.8 or 1.E.9. 1.E.3. If an individual Project Gutenberg™ electronic work is posted with the permission of the copyright holder, your use and distribution must comply with both paragraphs 1.E.1 through 1.E.7 and any additional terms imposed by the copyright holder. Additional terms will be linked to the Project Gutenberg™ License for all works posted with the permission of the copyright holder found at the beginning of this work. 1.E.4. Do not unlink or detach or remove the full Project Gutenberg™ License terms from this work, or any files containing a part of this work or any other work associated with Project Gutenberg™. 1.E.5. Do not copy, display, perform, distribute or redistribute this electronic work, or any part of this electronic work, without prominently displaying the sentence set forth in paragraph 1.E.1 with active links or immediate access to the full terms of the Project Gutenberg™ License. 1.E.6. You may convert to and distribute this work in any binary, compressed, marked up, nonproprietary or proprietary form, including any word processing or hypertext form. However, if you provide access to or distribute copies of a Project Gutenberg™ work in a format other than “Plain Vanilla ASCII” or other format used in the official version posted on the official Project Gutenberg™ website (www.gutenberg.org), you must, at no additional cost, fee or expense to the user, provide a copy, a means of exporting a copy, or a means of obtaining a copy upon request, of the work in its original “Plain Vanilla ASCII” or other form. Any alternate format must include the full Project Gutenberg™ License as specified in paragraph 1.E.1. 1.E.7. Do not charge a fee for access to, viewing, displaying, performing, copying or distributing any Project Gutenberg™ works unless you comply with paragraph 1.E.8 or 1.E.9. 1.E.8. You may charge a reasonable fee for copies of or providing access to or distributing Project Gutenberg™ electronic works provided that: • You pay a royalty fee of 20% of the gross profits you derive from the use of Project Gutenberg™ works calculated using the method you already use to calculate your applicable taxes. The fee is owed to the owner of the Project Gutenberg™ trademark, but he has agreed to donate royalties under this paragraph to the Project Gutenberg Literary Archive Foundation. Royalty payments must be paid within 60 days following each date on which you prepare (or are legally required to prepare) your periodic tax returns. Royalty payments should be clearly marked as such and sent to the Project Gutenberg Literary Archive Foundation at the address specified in Section 4, “Information about donations to the Project Gutenberg Literary Archive Foundation.” • You provide a full refund of any money paid by a user who notifies you in writing (or by e-mail) within 30 days of receipt that s/he does not agree to the terms of the full Project Gutenberg™ License. You must require such a user to return or destroy all copies of the works possessed in a physical medium and discontinue all use of and all access to other copies of Project Gutenberg™ works. • You provide, in accordance with paragraph 1.F.3, a full refund of any money paid for a work or a replacement copy, if a defect in the electronic work is discovered and reported to you within 90 days of receipt of the work. • You comply with all other terms of this agreement for free distribution of Project Gutenberg™ works. 1.E.9. If you wish to charge a fee or distribute a Project Gutenberg™ electronic work or group of works on different terms than are set forth in this agreement, you must obtain permission in writing from the Project Gutenberg Literary Archive Foundation, the manager of the Project Gutenberg™ trademark. Contact the Foundation as set forth in Section 3 below. 1.F. 1.F.1. Project Gutenberg volunteers and employees expend considerable effort to identify, do copyright research on, transcribe and proofread works not protected by U.S. copyright law in creating the Project Gutenberg™ collection. Despite these efforts, Project Gutenberg™ electronic works, and the medium on which they may be stored, may contain “Defects,” such as, but not limited to, incomplete, inaccurate or corrupt data, transcription errors, a copyright or other intellectual property infringement, a defective or damaged disk or other medium, a computer virus, or computer codes that damage or cannot be read by your equipment. 1.F.2. LIMITED WARRANTY, DISCLAIMER OF DAMAGES - Except for the “Right of Replacement or Refund” described in paragraph 1.F.3, the Project Gutenberg Literary Archive Foundation, the owner of the Project Gutenberg™ trademark, and any other party distributing a Project Gutenberg™ electronic work under this agreement, disclaim all liability to you for damages, costs and expenses, including legal fees. YOU AGREE THAT YOU HAVE NO REMEDIES FOR NEGLIGENCE, STRICT LIABILITY, BREACH OF WARRANTY OR BREACH OF CONTRACT EXCEPT THOSE PROVIDED IN PARAGRAPH 1.F.3. YOU AGREE THAT THE FOUNDATION, THE TRADEMARK OWNER, AND ANY DISTRIBUTOR UNDER THIS AGREEMENT WILL NOT BE LIABLE TO YOU FOR ACTUAL, DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE OR INCIDENTAL DAMAGES EVEN IF YOU GIVE NOTICE OF THE POSSIBILITY OF SUCH DAMAGE. 1.F.3. LIMITED RIGHT OF REPLACEMENT OR REFUND - If you discover a defect in this electronic work within 90 days of receiving it, you can receive a refund of the money (if any) you paid for it by sending a written explanation to the person you received the work from. If you received the work on a physical medium, you must return the medium with your written explanation. The person or entity that provided you with the defective work may elect to provide a replacement copy in lieu of a refund. If you received the work electronically, the person or entity providing it to you may choose to give you a second opportunity to receive the work electronically in lieu of a refund. If the second copy is also defective, you may demand a refund in writing without further opportunities to fix the problem. 1.F.4. Except for the limited right of replacement or refund set forth in paragraph 1.F.3, this work is provided to you ‘AS-IS’, WITH NO OTHER WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PURPOSE. 1.F.5. Some states do not allow disclaimers of certain implied warranties or the exclusion or limitation of certain types of damages. If any disclaimer or limitation set forth in this agreement violates the law of the state applicable to this agreement, the agreement shall be interpreted to make the maximum disclaimer or limitation permitted by the applicable state law. The invalidity or unenforceability of any provision of this agreement shall not void the remaining provisions. 1.F.6. INDEMNITY - You agree to indemnify and hold the Foundation, the trademark owner, any agent or employee of the Foundation, anyone providing copies of Project Gutenberg™ electronic works in accordance with this agreement, and any volunteers associated with the production, promotion and distribution of Project Gutenberg™ electronic works, harmless from all liability, costs and expenses, including legal fees, that arise directly or indirectly from any of the following which you do or cause to occur: (a) distribution of this or any Project Gutenberg™ work, (b) alteration, modification, or additions or deletions to any Project Gutenberg™ work, and (c) any Defect you cause. Section 2. Information about the Mission of Project Gutenberg™ Project Gutenberg™ is synonymous with the free distribution of electronic works in formats readable by the widest variety of computers including obsolete, old, middle-aged and new computers. It exists because of the efforts of hundreds of volunteers and donations from people in all walks of life. Volunteers and financial support to provide volunteers with the assistance they need are critical to reaching Project Gutenberg™’s goals and ensuring that the Project Gutenberg™ collection will remain freely available for generations to come. In 2001, the Project Gutenberg Literary Archive Foundation was created to provide a secure and permanent future for Project Gutenberg™ and future generations. To learn more about the Project Gutenberg Literary Archive Foundation and how your efforts and donations can help, see Sections 3 and 4 and the Foundation information page at www.gutenberg.org. Section 3. Information about the Project Gutenberg Literary Archive Foundation The Project Gutenberg Literary Archive Foundation is a non-profit 501(c)(3) educational corporation organized under the laws of the state of Mississippi and granted tax exempt status by the Internal Revenue Service. The Foundation’s EIN or federal tax identification number is 64-6221541. Contributions to the Project Gutenberg Literary Archive Foundation are tax deductible to the full extent permitted by U.S. federal laws and your state’s laws. The Foundation’s business office is located at 809 North 1500 West, Salt Lake City, UT 84116, (801) 596-1887. Email contact links and up to date contact information can be found at the Foundation’s website and official page at www.gutenberg.org/contact Section 4. Information about Donations to the Project Gutenberg Literary Archive Foundation Project Gutenberg™ depends upon and cannot survive without widespread public support and donations to carry out its mission of increasing the number of public domain and licensed works that can be freely distributed in machine-readable form accessible by the widest array of equipment including outdated equipment. Many small donations ($1 to $5,000) are particularly important to maintaining tax exempt status with the IRS. The Foundation is committed to complying with the laws regulating charities and charitable donations in all 50 states of the United States. Compliance requirements are not uniform and it takes a considerable effort, much paperwork and many fees to meet and keep up with these requirements. We do not solicit donations in locations where we have not received written confirmation of compliance. To SEND DONATIONS or determine the status of compliance for any particular state visit www.gutenberg.org/donate. While we cannot and do not solicit contributions from states where we have not met the solicitation requirements, we know of no prohibition against accepting unsolicited donations from donors in such states who approach us with offers to donate. International donations are gratefully accepted, but we cannot make any statements concerning tax treatment of donations received from outside the United States. U.S. laws alone swamp our small staff. Please check the Project Gutenberg web pages for current donation methods and addresses. Donations are accepted in a number of other ways including checks, online payments and credit card donations. To donate, please visit: www.gutenberg.org/donate. Section 5. General Information About Project Gutenberg™ electronic works Professor Michael S. Hart was the originator of the Project Gutenberg™ concept of a library of electronic works that could be freely shared with anyone. For forty years, he produced and distributed Project Gutenberg™ eBooks with only a loose network of volunteer support. Project Gutenberg™ eBooks are often created from several printed editions, all of which are confirmed as not protected by copyright in the U.S. unless a copyright notice is included. Thus, we do not necessarily keep eBooks in compliance with any particular paper edition. Most people start at our website which has the main PG search facility: www.gutenberg.org. This website includes information about Project Gutenberg™, including how to make donations to the Project Gutenberg Literary Archive Foundation, how to help produce our new eBooks, and how to subscribe to our email newsletter to hear about new eBooks.